Stephanie Wood Becher
Fountain Hills,AZ
Summary
Dynamic Director of Marketing with a proven track record in executing strategic marketing initiatives and leading high-performing teams. Recognized for strong leadership, creative problem-solving abilities, and keen market trend analysis. Achieved significant brand growth and enhanced customer engagement through innovative strategies and collaborative efforts. Aiming to leverage expertise in developing impactful marketing campaigns that drive business success.
Overview
24
24
years of professional experience
Work History
Director of Marketing
La' James International College also known as LJIC
Fort Dodge, Iowa
03.2017 - Current
- Reviewed existing processes and identified areas for improvement in order to maximize efficiency.
- Provided guidance to junior team members by setting expectations, providing feedback on work quality .
- Coordinated internal communications to ensure all staff are informed of marketing initiatives and their role in their success.
- Collaborated with 5 campus managers to meet budget goals and expectations through on-campus and off-campus events, while reinventing branding campaigns for Fall and Spring semesters.
- Analyzed campaign effectiveness through data and market research, setting quarterly Admissions budgets and goals.
- Directed comprehensive marketing campaigns and initiatives for Admissions and Sales, including website design, social media, and email campaigns.
Director of Admissions
La' James International College also known as LJIC
Fort Dodge, Iowa
05.2014 - 03.2017
- Led the Admissions Career Planner Team to meet quarterly budgets by campus and program.
- Organized college fairs and events to promote the school's programs.
- Coordinated high school visits and College Fairs for 8 campus locations, ensuring compliance with admissions requirements.
- Hired, trained, and reviewed team members, ensuring accurate student applicant information and enrollment progress.
- Developed and implemented strategies for recruitment and admissions of new students.
- Assessed applications, conducted interviews, and evaluated credentials to determine eligibility for admission.
Admissions Career Planner
La' James International College also known as LJIC on this
Des Moines, IA
01.2004 - 05.2014
- Engaged with prospective students and leads through phone, email, and text to assess their interest in LJIC programs.
- Conducted one-on-one meetings with prospective students and their parents to discuss program benefits and develop tailored enrollment plans.
- Collaborated with educational staff to plan and execute admissions events, and actively recruited students at high schools, college fairs, and community events.
- Reviewed applications for accuracy and completeness to ensure compliant enrollment file.
Executive Assistant
First State Bank
Mesquite, Texas
07.2001 - 12.2003
- Analyzed financial data to determine the feasibility of granting loans.
- Analyzed applicants' financial status and credit and property evaluation to determine feasibility of granting loan.
- Obtained and compiled copies of loan applicants' credit histories, corporate financial statements and other financial information to update credit and loan files.
Education
Bachelor of Science - Finance
Iowa State University
Ames, IA05-2000
Skills
- Customer segmentation
- Partnership development
- Creative direction
- Advertising management
- Marketing analytics
- Product marketing
- Content strategy
- CRM management
- Branding
- Strategic planning
- Advertising campaigns
- Content creation
- Database management
References
References available upon request.
Timeline
Director of Marketing
La' James International College also known as LJIC
03.2017 - Current
Director of Admissions
La' James International College also known as LJIC
05.2014 - 03.2017
Admissions Career Planner
La' James International College also known as LJIC on this
01.2004 - 05.2014
Executive Assistant
First State Bank
07.2001 - 12.2003
Bachelor of Science - Finance
Iowa State University
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