Executed label design and regulatory compliance of over 18,000 product codes and over 115,000 product labels for medical device finished goods within the Orthopedics market
Work within regulatory and packaging guidelines for project specific changes to medical device labels
Ensure labeling compliance of symbols, materials, legal manufacturer changes, product logos, translations, barcode verification and other labeling requirement for MDR, MDD, and UDI regulations for US, EU, China and other markets
Collaborate with cross functional teams to determine label specifications and regulatory guidelines
Create, maintain, and proof label records and templates utilizing barcode and PLM software programs
Helped implement tracking system for reporting performance metrics, this system was instrumental in changing corporate procedure for proofing labels, as it showed metrics justify and verifying more streamlined approach based on data captured
Created and managed system to accurately track and execute thousands of label records which enabled hundreds of label templates to be combined into more streamlined process to ensure on-time execution delivered ahead of schedule
Coordinate cross functional requirements for labels between regulatory, packaging, IFU's, legal and marketing ensuring that all materials match necessary requirements for compliance and regulatory submissions
Collaborate on writing procedure updates for label request changes as outlined by FDA guidelines and other contributing factors that would affect change to label, IFU and marketing content
Extensive work with data driven content software program and systems such as, Loftware, Prysm, Bartender, Windchill and Agile
Maintained consistent work environment, overseeing intricate daily tasks with minimal supervision
Used critical thinking to break down problems, evaluate solutions and make decisions
Worked well in team setting, providing support and guidance
Skilled at working independently and collaboratively in team environment
Provided professional services and support in dynamic work environment
Applied effective time management techniques to meet tight deadlines
Paid attention to detail while completing assignments
Project Management of labeling initiatives: define scope, build onsite team for contract clients, execute timelines, report to onsite management, and execute milestones
Project execution for medical device company, which included design and deployment of world-wide product labeling (document control) system that meets compliance requirements instituted by various franchises. Included PLR conversion, PLR compliance, new and revisionary safety labeling changes and database management
Created new brand identity and new company positioning, including new website, introduction of social media, trained and wrote scripts for inside sales and created outbound marketing materials
Improved processes by recommending operational changes
Built and maintained relationships with clients to provide ongoing support
Director of Marketing
HONEYWELL BATTERIES
05.2010 - 05.2011
Worked with engineering on execution of new products and define customer beta sites to validate need within market
Conduct market research and outline new product opportunities within existing target vertical markets
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Organized and executed robust, creative experiential marketing events.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Director of Marketing/Brand Ambassador
DRIFIRE, INC.
12.2006 - 04.2010
Charged with creating brand, defining product positioning, conducting market research and expanding new market and sales opportunities
Managed three agencies with teams of 5-25 personnel
Marketing programming helped to drive company growth from $100K in 2007 to $18MM in 2009
Uncovered consumer insights and competitive advantages via quantitative and qualitative research to define advertising campaign, sales tools and tradeshow presence as well as develop new products
Implemented new website with state-of-the-art e-commerce system from scratch, including all writing and design direction based on corporate goals and objectives
Created highest search rankings for keyword category within very short time frame
Introduced and developed new product categories that expanded product line and helped sell into all new markets, increase brand visibility, and open new sales channels and categories
First six months' sales $100K, first year $1M and end of 2009 was $18M
Created new sales distribution strategy that realigned top tier distributors in personal protection category to forecast and take stocking inventory of new introductory product line
Established grassroots social media channels into integrated communications program, including SEO, blogs and pay-per-click programs that helped create and define e-commerce sales strategy and Internet marketing campaign
Marketing and Corporate Communications Executive
LOFTWARE, INC.
04.2002 - 12.2006
Responsible for creating marketing strategy and overseeing tactical execution of marketing initiatives, including alignment of strategic marketing objectives with corporate sales and growth objectives
Led execution of fully integrated, multichannel marketing communications which included new website launch from scratch, all writing, positioning and creative direction
Managed development, implementation and measurement of Web-based and traditional marketing campaigns, including search engine optimization, pay per click advertising and print advertising
Led event marketing initiatives including key messaging and booth design
Drove all public relations activities and served as corporate spokesperson
Managed partner relations and oversaw alliance management
Spearheaded product innovation and re-launch which led to 40% increase in new business within 14 months
Director of Marketing
PHONETIC SYSTEMS
12.2000 - 01.2002
Defined new market strategies and developed business plans and marketing budgets to position company for future growth
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Developed and implemented successful marketing strategies to increase brand visibility and sales performance
Organized and executed robust, creative experiential marketing events
Director, Marketing Communications - Worldwide
LERNOUT & HAUSPIE
02.1996 - 12.2000
Developed and managed worldwide budget of approximately $25M
Responsible for all worldwide marketing including creating and executing country-specific marketing programs to drive sales and corporate objective
Recruited, managed, and mentored more than 20 associates including marketing managers, Web team and event marketing personnel
Directed global brand identity initiative related to integration of 49 corporate acquisitions into L&H's brand family.
Managed daily operations while overseeing multiple locations to foster increased productivity.
Worked closely with organizational leadership and board of directors to guide operational strategy.
Managed outside design, advertising and public relations agencies.
Developed market research programs and executed marketing programs and content to increase sales and brand positioning based on research findings.
Established promotional “partner program" with customers, VARs and resellers to help drive additional customer support, resulting in earlier adoption of speech technology.
Marketing Communications Manager
T CELL DIAGNOSTICS, INC.
06.1995 - 02.1996
Managed design and production of all aspects of marketing communication for the Trax brand including brochures, direct marketing, event materials and promotions
Initially hired as Marketing Specialist in September 1994; promoted to Marketing Communications Manager in June 1995
Managed sales lead database and measured potential ROI based on marketing programs and events
Coordinated analyst and press interviews with scientists