Highly polished professional with 25 years of experience supporting luxury brands and executive leadership through strategic planning, project management, and operational excellence. Known for being anticipatory, resourceful, and discreet, with the ability to manage competing priorities, simplify complexity, and serve as a trusted partner to executives and stakeholders.
Work History
Marketing Director
16 Years 4 Months
Nexus Development | 05.2010 - Current
Develop and execute integrated marketing strategies for luxury projects, including brand development, website design and management, copywriting, collateral creation, print advertising, digital advertising, email marketing, and social media
Oversee advertising strategy, campaign execution, and creative development to strengthen brand awareness and generate qualified leads
Manage digital marketing, public relations, and creative consultants, aligning all initiatives with organizational vision, brand standards, and business objectives
Lead the creation of brand standards and ensure consistent brand identity across multiple properties, platforms, and customer touchpoints
Oversaw advertising strategy and campaign execution, enhancing brand awareness and generating qualified leads through effective creative development
Planned and executed high-profile events, such as groundbreaking ceremonies and grand openings, engaging investors, executives, public officials, and high-net-worth individuals
Partner with executive leadership, developers, operators, and external stakeholders to successfully launch luxury hospitality and senior living communities
Marketing Director
4 Years 9 Months
Bacchus Development | 03.2005 - 12.2009
Developed and executed a multi-channel marketing strategy that established a luxury brand identity and supported more than $400 million in commercial real estate sales
Directed brand development efforts, overseeing advertising, corporate branding, sales collateral, creative strategy, and management of marketing and public relations consultants to enhance brand presence
Led media planning, advertising placement, and contract negotiations to maximize marketing effectiveness and return on investment
Authored executive communications and marketing materials, crafting a consistent and compelling brand voice across all platforms
Planned and executed high-profile events to strengthen relationships and elevate brand visibility
Marketing Coordinator
3 Years 2 Months
Nexus Development | 01.2002 - 03.2005
Oversaw creation of all company marketing collateral
Managed external marketing consultant teams to align efforts with company objectives.
Effectively communicate company vision, message, image and aesthetic
Executive Assistant
1 Year 11 Months
GDI, Inc | 01.2000 - 12.2001
Acted as trusted Executive Assistant to the Chairman of a venture capital firm, providing strategic and operational support across a portfolio of five startup companies
Coordinated complex executive calendars, extensive domestic and international travel, and multiple residences while maintaining confidentiality of personal and business affairs
Reviewed due diligence materials and prepared concise executive summaries to facilitate informed investment decisions
Developed and refined website content, investment proposals, and executive communications to uphold a polished and consistent brand voice
Education
Bachelor of Arts - English Literature
California State University, Chico | Chico, CA | 05-1998