Stephanie Anderson
Paramus,NJ
Summary
Detailed-oriented sales professional with more than 7 years’ CPG experience and a proven record of increasing many clients’ market share and profitability across the tri-state grocery channels. Offering a unique perspective stemming from a diverse background of touch points from the CPG, advertising, hospitality and the entertainment worlds. Adaptable and dependable with an ability to work independently and collaborate with cross-functional teams. Passionate about expanding my knowledge of the industry, growing my sales career and achieving results for clients.
Overview
15
15
years of professional experience
Work History
Customer Development Mgr.
Advantage Solutions
Woodcliff Lake
05.2017 - Current
- Brokered promotional deals between National CPG Manufacturers and Grocery Retailers
- Demonstrated exceptional organizational skills in efficiently handling the management of over 1700+ SKUs from 40+ national brands across multiple Tri-State grocery chains.
- Brands include: Smuckers, Colgate, McCormick, Hometown, 8th Avenue
- Channels include: Krasdale, General Trading, Allegiance, C&S, Fairway
- Organized promotional events, introduced new products to retailers, and administered funding programs
- Collaborated closely with Frozen, Grocery & Dairy Buyers at headquarters
- Worked in conjunction with regional brand managers to guarantee proper execution at accounts.
- Collaborated with marketing team to develop promotional campaigns that increase brand awareness among target audiences.
- Participated in industry trade shows, conventions and exhibitions in order to strengthen brand presence.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Advertising Account Exec
NJ Family Magazine
Summit
12.2014 - 06.2017
- Identified and engaged with potential clients for Northern NJ Family Magazine.
- Created comprehensive marketing proposals and packages, utilizing both print and digital mediums.
- Oversaw advert development and managed client relations.
- Researched target audiences to develop effective marketing strategies.
Advertising Account Exec
TheHomeMag
Morristown
03.2016 - 10.2016
- Identified and targeted home improvement prospects for Northern NJ Home Improvement Magazine.
- Crafted client marketing proposals and print packages
- Magazine Franchise closed in October 2016.
Sales Manager
Embassy Suites Syracuse
East Syracuse, NY
12.2008 - 08.2010
- Maintained a consistent position among the Top 10 performers out of a pool of more than 100 managers at Remington Management Company every month.
- Successfully handled and maintained corporate preferred transient accounts.
- Acquired new local corporate negotiated hotel rates
- Managed the negotiation of rate bids for national Hilton corporate accounts in RFP season.
- Executed management duties for Corporate Group Accounts
- Responsible for coordinating proposals, bookings, and catering services for corporate events
- Managed relationships with current national and local corporate clients, while also conducting cold calls to generate new business opportunities.
- Managed SMERF Accounts.
- Efficiently oversaw the logistics of Weddings, Sports Teams, and Educational Groups from proposal to final execution.
- Ensured effective communication for reservation requirements, function space allocation, and rooming arrangements.
Education
Bachelor of Science in Drama / Hospitality Management -
Syracuse University
Skills
- Tri-State market
- CPG sales and marketing
- Customer development
- Promotional coordination
- Account management
- Client relations
- Brand Development
- Industry Expertise
References
References available upon request.
Timeline
Customer Development Mgr.
Advantage Solutions
05.2017 - Current
Advertising Account Exec
TheHomeMag
03.2016 - 10.2016
Advertising Account Exec
NJ Family Magazine
12.2014 - 06.2017
Sales Manager
Embassy Suites Syracuse
12.2008 - 08.2010
Bachelor of Science in Drama / Hospitality Management -
Syracuse University
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