Dynamic professional with extensive experience at a leading sports company excelling in budget management and data analysis. Proven track record of generating over $5 million in ticket sales and leading large-scale initiatives. Skilled in stakeholder engagement and marketing strategy, driving impactful fan engagement programs across diverse communities.
Overview
8
8
years of professional experience
Work History
Experience Manager, Fan Engagement and Amateur Hockey
New York Rangers / MSG Sports LLC
New York
06.2024 - Current
Manage a $2M+ department budget, including marketing partnership revenue and P&L programs.
Lead the execution of large-scale initiatives (e.g., rink refurbishments, alumni/fantasy games) from concept to completion.
Collected and analyzed participant data from youth hockey programs to identify engagement trends, and inform targeted outreach strategies.
Generated over $5 million in ticket sales, enhanced family offers, and new business opportunities for the organization.
Oversee the full-time coordinator, and develop strategies for data tracking and program impact.
Primary liaison to the NHL and regional hockey partners across Learn to Play, Rec Development, and Elite hockey programming.
Deliver and create integrated marketing activations that support brand growth and sponsorship value.
Specialist, Fan Engagement
New York Rangers / MSG Sports LLC
09.2021 - 06.2024
Directed all Junior Rangers programming across 60+ locations, engaging 200k+ participants annually.
Recruited, trained, and managed 90+ part-time staff, including internship and student associate programs.
Created and sustained community-based youth and amateur hockey partnerships across the tri-state area.
Supervised student associates and contributed to long-term strategic planning for fan initiatives.
Assisted in growth of program locations and partners from 20 to 60 year round programs.
Coordinator, Youth & Community Programs
New York Rangers / MSG Sports LLC
10.2017 - 09.2021
Coordinated operations, logistics, and supply chain for all youth and street hockey programs.
Contributed to raising $100k+ annually for garden of dreams through marquee events.
Managed customer service, registration systems, and participant communications across programs.
Education
B.A. - JOURNALISM
KEENE STATE COLLEGE
KEENE, NH
01.2014
Skills
Budget management
Data analysis
Stakeholder engagement
Event execution
Marketing strategy
Program development
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Title: EXPERIENCE MANAGER, FAN ENGAGEMENT AND AMATUER HOCKEY
Timeline
Experience Manager, Fan Engagement and Amateur Hockey