Transformational leader with over 30 years in banking, focusing on strategic planning and team leadership. Developed impactful programs and managed essential functions in consumer banking, enhancing stakeholder engagement and driving growth through innovative strategies.
Overview
34
34
years of professional experience
Work History
Retail Network Strategy Manager
Regions Bank
10.2013 - Current
Builds strategic network plans for market expansion and infill in both branches and ATMs.
Established forecasting and site selection tools, enhancing decision-making through vendor fulfillment and GIS tool implementation.
Lead the design of Regions branch locations working with design firm. Continue ongoing design upgrades and changes in cooperation with Regions Corporate Real Estate group.
Strategy for all physical network projects including renovations, relocations, De Novos, etc.
Developed partnerships with Line of Business partners to create comprehensive market plans, aligning strategies for growth.
Conducted market analysis to assess market health, focusing on segmentation, demographics, competitiveness, and growth factors.
Established department along with policies, procedures, controls, risk management and governance of program.
Oversaw First Line of Defense for Community Reinvestment Act and Fair Lending compliance.
Incentive plan design, budgeting, production, reporting, training, analysis, risk and compliance management.
Managed architecture of plans with Senior Leadership to align with annual goals for the bank.
Established daily, weekly, monthly, quarterly, and annual sales production and incentive reports, enabling effective management of sales plans and goals.
Executed the annual rollout of plans in collaboration with geography leaders and branch personnel.
Database management of consumer and business banking production sales data, Household Data and Deposit and Loan balance data designed to support senior leadership in decision making processes.
Staffing Model manager for branch network, establishing strategies for efficiency and position alignment in partnership with Human Resources. Efficiency saves of $46-$50MM annually.
Oversaw vendor relationships, optimizing staffing models to improve operational efficiency.
Executed merger conversions for incentive plans, sales reporting, staffing models, and databases, enhancing alignment with organizational objectives.
Maintained risk and operational controls for reporting, incentives and the staffing model.
Sales, Incentive and Goaling Chief Analyst (Vice President)
Regions Bank
08.2003 - 05.2004
Developed incentive goals for branches and Small Business Banking team, driving measurable performance improvements.
Conducted analysis and provided readouts on sales and growth for Consumer Bank, informing strategic decisions.
Managed budget forecast and collaborated with Finance to allocate incentives effectively each year.
Annual design, planning and roll out of plan management.
Regions Bank (Including AmSouth Bank Pre – Merger)
03.1998 - 08.2003
Managed vendor relationships for branches in partnership with Procurement Team saving $9MM+ annually.
Designed and implemented a branch operational scorecard to enhance operations risk management and expense oversight, yielding annual savings of $1MM to $3MM.
Developed and implemented a staffing model that aligned branch staff to reduce vendor costs and drive efficiency.
Established policies and procedures for branches and supporting groups, including the formation of the centralized cash accounting unit.
Manager Training Program
Regions Bank
08.1992 - 03.1998
Completed management training program for Regions Bank while progressing through various roles.
Ranked in Top 5 for goal achievement as a sales leader across multiple branches.
Launched startup program for Grocery Store branch in new locations within Birmingham District.
Teller, Consumer Sales Associate, Assistant Branch Manager – Assistant Manager at 2 locations, and Branch Manager at 3 locations.
Education
GREEN BELT CERTIFIED - Birmingham, AL, US
Regions Bank
Birmingham, AL, US
08-2019
Professional Development Program - Retail Bank Management
University of Virginia
Charlottesville, VA
07-2004
Bachelor of Science (B.S.) - Corporate Finance
University of Alabama
Tuscaloosa, AL, US
08-1992
Skills
Strategic thinking
Data analysis and market research
Compliance oversight
Project and risk management
Performance optimization
Cross-functional collaboration
Leadership development
Problem solving and analysis
Decision-making and team management
Communication skills
Adaptability
Continuous improvement
Relationship building
Innovation management
Clifton Strengths
Strategic
Relator
Woo
Responsibility
Belief
Service
Junior Achievement Volunteer – 3 years
Hoover City and Upwards Youth Coach for baseball, soccer and flag football (Commissioner 2 years) - 8 years
Church of the Highlands Leadership Team Member – 7 years
Men’s Small Group Leader
Member and Co-Leader of Freedom Prison Small Group Ministry
Greeter team member and Leader of Greeter Teams for Grandview Campus (2017-2018)
Various community Serve Teams.
Hoover High School Marching Band (250+ Members) – 9 years
Equipment crew member (2016 - 2025)
Board member (2020), Board President (2021 and 2022), Board Second Vice President (2023), Board First Vice President (2024)
Awarded the 2024 – 2025 Carolyn Hudson Award for Years of Dedication and Service
Professional Development
CBA / Cisco Financial Services Group Member (3 years)
BAI Financial Services Council (Council Chair – 4 years)
BAI Retail Conference (8 years as Speaker, Moderator and Panelist)
Future Branches (3 years as a Speaker or Panelist)
BCX – Bank Customer Experience Conference (3 years as a Speaker or Panelist, Keynote Speech 2022)
Bank Spaces 2024-2026 (Speaker, Panelist and Moderator)