Sterling Hiltabrand

Responsibilities:

• Developed and implemented strategies for expanding customer base and increasing sales.
• Created presentations to demonstrate the value of products and services to prospective clients.
• Designed promotional materials such as brochures and flyers to increase brand awareness.
• Coordinated with internal teams on marketing initiatives aimed at driving revenue growth.

Results:

• Generated net new business at GSK, Jazz, Novartis: $950k

Responsibilities:

• Conduct lead generation and prospecting for entire company across 3 divisions: Messaging, Affordability & Hub Services.
• Generate qualified leads by leveraging digital channels including email campaigns, social media platforms.
• Set-up client meetings and work with sales team to prepare presentations, proposals and contracts.
• Maintain up-to-date records of all leads and accounts in the SalesForce CRM system to track business development goals.

Results:

• Redeveloped the lead generation process by leveraging third party platforms such as ZymeWire and LinkedIn Sales Navigator.
• Established inbound lead strategies through the use of HubSpot to identify and target possible leads with automated email campaigns.
• 2023 results: $5m in contracted business
• 2024 results: $3m in contracted business as of 3/15, $20m pipeline

Responsibilities:

• Audited active and inactive employee lists
• Uploaded and corrected employee benefits and compensation in Ceridian DayForce

Results:

• Discovered hundreds of terminated employees were still receiving health benefits. This initiative ultimately saved the company hundreds of thousands of dollars.
• Uncovered fraud in Medical and FSA benefits provider, resulting in ConnectiveRx to change its supplier.