Steve Crane
West Jordan,UT
Summary
National Account Manager with expertise in key account management, sales forecasting, and trade promotion planning. Manages $35M annual sales across grocery and club channels. Drives double-digit account growth through pricing and promotional strategy, supported by coordinated forecasts with internal teams and buyers.
Overview
35
35
years of professional experience
Work History
National Account Manager
CASPER'S ICE CREAM, INC.
Richmond, UT
04.2005 - Current
- Managed accounts for Sam's Club, Costco, AFS, Kroger, Publix, Dollar Tree, and Southeastern territory.
- Support $35MM in annual sales and maintain double-digit account growth for 19 years across Fatboy and Jolly Llama brands.
- Negotiated pricing, promotions, and contract terms with grocery and club buyers.
- Negotiated pricing, promotions, and contract terms with grocery and club buyers
- Developed key account sales presentations using IRI and ACNielsen insights for direct accounts and broker networks.
- Coordinated sales forecasts with production, logistics, and customer service teams to align inventory and demand.
Western Territory Manager - Albertsons Team
CONAGRA
Omaha, NE
04.2002 - 03.2005
- Territory Manager on the Albertsons Team managed Conagra Snack Foods at the Utah, Idaho, Arizona, and Colorado Divisions. I sold Orville Reddenbacher & Act 2 popcorn, Pemmican Jerky, Slim Jim, David sunflower seeds & Crunch & Munch brands.
- I exceeded my sales goals & earned bonus every year. I managed promotions within budget, and gained placement on new item introductions.
- Coordinated promotional executions with retail and field sales teams, enhancing brand visibility and sales performance.
- Negotiated product assortments and pricing with account contacts, optimizing product placement and profitability.
Account Executive Confection
B/Z MARKETING/ADVANTAGE SALES & MARKETING
Salt Lake City, Utah
03.1992 - 03.2002
- Coordinated confection division operations across Utah/Idaho broker territory to enhance regional market presence.
- Managed 23 confectionery brands, including M&M Mars, Jelly Belly, Ghirardelli, Smarties, Concord Brands, Charms, Tootsie Roll, and Pearson Nut Rolls.
- Earned consistent Broker of Year recognition.
- Oversaw client accounts for B/Z Marketing and Advantage Sales & Marketing post-1999 acquisition, ensuring seamless integration and service continuity.
- Facilitated new item presentations, promotion execution, and SKU management for grocery and convenience store accounts, driving sales engagement.
Education
High School Diploma -
Cyprus High School
Magna, UT05-1986
Some College (No Degree) - Marketing
Weber State University
Ogden, UTSkills
- Microsoft Office Suite proficiency
- Data analysis and mining
- Trade promotion planning
- Sales forecasting
- Key account management
- Broker relationship management
- Customer relationship building
- Presentation skills
- Strategic thinking
- Problem solving
- Goal oriented
- Motivated, Punctual and Organized
Personal Information
Title: Current National Account Manager Casper's Ice Cream, Inc.
Timeline
National Account Manager
CASPER'S ICE CREAM, INC.
04.2005 - Current
Western Territory Manager - Albertsons Team
CONAGRA
04.2002 - 03.2005
Account Executive Confection
B/Z MARKETING/ADVANTAGE SALES & MARKETING
03.1992 - 03.2002
High School Diploma -
Cyprus High School
Some College (No Degree) - Marketing
Weber State University