Steve Priolo
West Berlin,NJ
Summary
Highly accomplished business development professional with more than two decades of nationally recognized success. An expert relationship cultivator with CEOs, Sr. VPs and Sr. Director level executives at corporations, trade associations, marketing/ad agencies, and governmental entities. Well positioned to make meaningful contributions for mission fulfillment in both for and nonprofit settings.
Overview
32
32
years of professional experience
Work History
Director of Business Development
Marketsmith, Inc.
02.2024 - 09.2024
- Led the sales effort of introducing new potential clients to this highly accomplished, full-service, woman owned marketing agency.
- Extensive networking with c-suite professionals in the corporate, governmental and trade association sectors (via LinkedIn, Seamless AI, etc.) and high volume of in-person business events throughout the state of NJ and region (New Jersey Business & Industry Association, NJ Chamber of Commerce, Chamber of Commerce Southern New Jersey, Philadelphia Business Journal, etc.).
- Marketing responsibilities included decision-making regarding sponsorship of business events and how best to position the agency via digital advertising on paid and social media platforms, in collaboration with Director of Marketing.
- Also included review and responses to RFPs.
Director, New Jersey Partnerships
NJ PBS (Formerly New Jersey Network & NJTV)
09.1997 - 10.2023
- Generated $1M+ in annual media sponsorship revenue from leading corporations, trade associations and not for profit organizations across diverse industries ranging from energy/utility, healthcare, education, real estate and financial.
- Board of trustee cultivation with C-Suite level executives and work closely with network GM to advance our network's mission, most notably monetizing and selling broadcast and digital content.
- Key Accomplishments included: More than $30M in high net revenue generated over tenure.
- Cited as 'Best Practice' for sponsorship sales by the Corporation for Public Broadcasting.
- In role as President of New Jersey Network (NJN), played key role in assisting board Chair and leadership, merge the organization (NJN) with PBS flagship entity, WNET, parent of NJ PBS, NJN's successor in 2011.
- 90%+ client retention rate, year over year.
- Created and monetized original broadcast & digital content.
- Collaborated with all departments including Finance, Programming, Production & Marketing.
Director, Corporate Sponsorship & Cause Related Marketing
Children's Miracle Network (CMN)
01.1993 - 01.1997
- Generated revenue from national and international companies based in the Philadelphia television market for the benefit of area pediatric healthcare facilities including globally renown, The Children's Hospital of Philadelphia, through cause related fund raising programs.
- Assisted the Executive Director in the creation of this start-up affiliate including board cultivation and management.
- Extensive face to face presentations to large groups of executives and staff to companies like Walmart, Marriott, Remax, Dairy Queen, Ace Hardware and Amoco to encourage market fund raising participation.
- Generated close to $1M in annual revenue within the first three years of this start-up operation.
Education
B.A. Communications - Public Relations/Communications
Glassboro State College (now Rowan University)
Skills
- Revenue Generation
- Exceptional Communications Skills
- People Management
- Sales & Fundraising
- Project Management
- Board/Trustee Relations
- Budget Management
- Organizational Development
- Negotiation
- Contract and Vendor Management
- Business Development
- Government relations
- Corporate Communications
- Contract Management
Affiliations
- New Jersey Chamber of Commerce
- Chamber of Commerce Southern New Jersey
- New Jersey Business & Industry Association
- NJ Tourism Industry Association (past board member)
- NJ Sharing Network (past board member)
- Philadelphia Advertising Club
- New Jersey Advertising Club
Timeline
Director of Business Development
Marketsmith, Inc.
02.2024 - 09.2024
Director, New Jersey Partnerships
NJ PBS (Formerly New Jersey Network & NJTV)
09.1997 - 10.2023
Director, Corporate Sponsorship & Cause Related Marketing
Children's Miracle Network (CMN)
01.1993 - 01.1997
B.A. Communications - Public Relations/Communications
Glassboro State College (now Rowan University)
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