Steve Smith
San Rafael,CA
Summary
Resourceful Sales Leader with 20+ years of experience working independently and collaboratively with teams to foster client relationships and drive sales through a variety of channels/verticals; B2C- retail, marketplaces, Amazon and direct B2B global distributors, and commercial/trade to strategize and improve product and education sales approaches. Team-minded through effective collaboration, leading teams through trust, communication, and sharing in wins.
Overview
18
18
years of professional experience
Work History
Sales Consulting Services
Self-employeed
San Rafael, CA
05.2023 - Current
- Working with clients to developed and executed strategic sales plans to achieve organizational objectives.
- Assist with Retail & Amazon Marketplace merchandizing and sales strategies
Vice President, Sales
Hydrojug
Ogden, UT
11.2023 - 04.2024
- Growth of retails and consumer sales
- Directed business development initiatives, including acquisitions and joint venture agreements.
- Negotiated contracts with vendors for services, products and supplies.
Vice President, Consumer Sales
TRX TRAINING
Delray Beach (remote), FL
11.2021 - 05.2023
- Led global team focused on global retail, commercial, Amazon and marketplace sales strategy
- Ownership of Amazon/Marketplace identification, strategy and seasonal activations
- Global Distribution of TRX Products & Services- Responsible for identifying, fostering, and growing international partnerships
- Directed annual budgeting processes and verified alignment with company objectives
- Negotiated contract specifications with major retailers and distributors
- Networked with global industry contacts to gain competitive insights and inform best practices
- Determined performance goals and offered tactics for achieving milestones
Senior Director, Consumer Sales
TRX TRAINING
San Francisco, California
02.2015 - 11.2021
- Achieved company growth and brand development through market expansion and sales
- Managed top-to-top buyer/executive relationships at major retailers
- Participated in new product development and product segmentation by channel to grow business
- Established a new B2C revenue channel for the company, focusing on brick and morter and marketplace sales of Health & Fitness products
- Established the foundation, launch and growth strategy for retail and global Amazon marketplaces
- Formulated and deployed business consumer sales strategies to increase performance, profitability and growth
- Generated and implemented business procedures and policies to support growth
- Recruited and managed talent
Director, Sales & Education
TriggerPoint (Implus)
Austin, Texas
02.2013 - 02.2015
- Led multiple sales verticals (Amazon, retail, eCommerce, medical & health, fitness- Domestic and Global) for a line of myofascial release products and education into the health, wellness, fitness, and sport space
- Responsible for team management, budget, and sales strategy across all vertical markets
- Responsible for bringing innovative solutions (products and programming) to key partners and account
Sales Manager- North America
TRX TRAINING
San Francisco, California
01.2009 - 02.2013
- Responsible for direct commercial sales in North East, USA Sales Region & Canada Distributor and catalog sales
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives
- Established new accounts and serviced existing accounts maintaining professional relationships
- Created and maintained sales environment to support business objectives
Owner/Partner
Resolute Staffing, LLC
San Francisco, CA
01.2006 - 01.2009
- Resolute Staffing LLC specializes in direct & temporary hire services in the fields of Accounting/ Finance and Advertising/ Marketing
Education
Bachelors of Finance - Finance
Isenberg School of Management, UMass Amherst
Amherst, MA06.1999
Skills
- Leadership & Development
- Global D2C, B2B, Amazon Marketplace Sales
- Business Growth Strategy & Execution
- GTM & Seasonal Sales Strategy & Pricing Resolution
- Relationship Building
- P&L Management
Timeline
Vice President, Sales
Hydrojug
11.2023 - 04.2024
Sales Consulting Services
Self-employeed
05.2023 - Current
Vice President, Consumer Sales
TRX TRAINING
11.2021 - 05.2023
Senior Director, Consumer Sales
TRX TRAINING
02.2015 - 11.2021
Director, Sales & Education
TriggerPoint (Implus)
02.2013 - 02.2015
Sales Manager- North America
TRX TRAINING
01.2009 - 02.2013
Owner/Partner
Resolute Staffing, LLC
01.2006 - 01.2009
Bachelors of Finance - Finance
Isenberg School of Management, UMass Amherst
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