Steven E. Barrella
Woodstock,GA
Summary
I am a seasoned sales leader with a strong track record in driving sales initiatives and managing diverse teams across consumer-packaged goods industries. My expertise in sales strategy, team development, project and broker management, coupled with a passion for community service and a readiness to travel positions me as an ideal candidate for roles requiring a blend of sales leadership and commitment to common goals. Proficient in key technical platforms, I am ready to leverage my skills to achieve and surpass sales and Company objectives.
Overview
25
25
years of professional experience
Work History
National Sales Director
Authentico Foods
06.2025 - Current
- Lead national sales efforts, expanding into new territories outside the Midwest.
- Build and maintain strong relationships with grocery retailers and buyers to drive sales across various retail sectors.
- Develop, execute, and monitor promotional plans that align with growth objectives.
- Lead the development of annual sales and marketing strategies, providing detailed analysis and reporting on performance.
- Direct Account responsibility: Publix, Kroger, Key Foods, Giant Eagle, Lowes, Harris Teeter, Whole Foods, Sprouts, Shoprite, Ahold, The Fresh Market, Souto Foods, Purple Crow, Diaz Foods. IGA, Piggly Wiggly, SE Grocers, CVS, Walgreens, Rite Aid.
National Accounts Manager
Divine Chocolate USA
10.2014 - 05.2024
- Spearheaded and directed Sales Planning and Development in all classes of trade USA and Canada resulting in double digit growth year over year.
- Direct Management of Sales Team.
- Direct Management of Broker Network.
- Direct Account responsibility: Publix, Kroger, Club Channel, Bj’s, Costco, Sam’s, Meijer, Giant Eagle, Hy-Vee. NCG, Lowes, Harris Teeter, Whole Foods, Sprouts, Shoprite, Ahold, The Fresh Market, Fresh Thyme, Target, Walgreens, Rite Aid, CVS, Walmart, Dollar General, Convenience Channel, UNFI USA / Canada, KEHE, NCG, McLane, Meijer, Aramark as well as Regional Distributors.
- Implementation of sales and marketing strategies that result in double digit growth in all COT’s.
- Budgeting, Forecasting, maintaining P&L summaries and contract negotiations.
- Development of New Items.
Regional Sales Manager
Panasonic Battery Corporation of America
10.2000 - 09.2014
- Pioneered sales in and Grocery, Mass Merchant, Hardware Home Improvement, Discount/Dollar, Convenience COT’s. and regional distributors, resulting in delivering sales of + $20.0MM, annually.
- Direct Management of Broker network.
- Direct responsibility of the Key National Accounts, Publix, Kroger, Winn Dixie, Home Depot, Lowes, Menards, Target, Walmart, Dollar Tree, Dollar General, Family Dollar Big Lots, and regional accounts.
- Implementation and development of sales strategies and promotional plans that resulted in growth and profitability for the region.
- Managing and maintaining; profit and loss summaries, forecast and volume reports.
- Selling Portfolio based programs to both retail and wholesale customers.
- Implementing sales and merchandising strategies to deliver optimal sell through.
- Development of new product opportunities within existing customers as well as identifying new customer opportunities.
- Management of BDF to drive sales volume for region.
Education
No Degree - Business Administration And Management
Mercy College
Dobbs Ferry, NY 05.2001 -
Skills
Sales Management
Sales Training
Broker Management
Account Management
Project Management
Trade Show’s
Pricing Negotiating
Team Management
Business Analysis
Data Analytics
Broker Training
Budget Management
Promotion Planning
Forecasting
Computer Skills
Timeline
National Sales Director
Authentico Foods
06.2025 - Current
National Accounts Manager
Divine Chocolate USA
10.2014 - 05.2024
No Degree - Business Administration And Management
Mercy College
05.2001 -
Regional Sales Manager
Panasonic Battery Corporation of America
10.2000 - 09.2014