Sulema Mancheno
New York
Summary
Results-driven Marketing Operations Specialist with expertise in data analysis and market research. Proven ability to optimize workflows and enhance reporting skills to drive business insights.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Operations Analyst
FBA Prep Essentials
New York
05.2020 - Current
- Analyzed operational workflows to identify areas for process improvement.
- Monitored key performance indicators to ensure compliance with company standards.
- Prepared comprehensive reports on operational metrics to facilitate informed management decisions.
- Coordinated data collection efforts to enhance inventory management and reporting accuracy.
- Provided technical assistance in troubleshooting operational systems, ensuring minimal disruption to workflows.
- Tracked project costs and status, reported on risks and made recommendations on corrective actions.
- Provided project management support for the development of new products, services, or processes.
- Researched, analyzed, and solved revenue management questions, including forecasting and inventory.
Marketing Operations Specialist
Centene
New York
10.2019 - 12.2022
- Coordinated marketing campaigns across multiple channels for targeted outreach.
- Developed methodologies for collecting and analyzing marketing data, enhancing data-driven decision-making.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Investigated consumer opinions in collaboration with marketing teams, pollsters and statisticians.
- Analyzed sales data to understand product performance and identify areas for improvement.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Built research instruments and drafted questions for digital, traditional and in-person surveys.
Operations Coordinator
New York Health And Hospitals
New York
03.2016 - 08.2019
- Developed operational plans for peak seasons, ensuring scalable and adaptable processes.
- Coordinated activities across departments to align production, pricing, and sales strategies.
- Managed inventory control, reducing waste and optimizing stock levels for operational needs.
- Improved productivity initiatives, managing budgets and accounts, coordinating itineraries, and scheduling appointments.
- Forecasted customer demand to set prices or credit terms for goods or services.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Executed campaigns and promotions to enhance development of goods and services.
- Developed strategies for streamlining workflow processes.
Leasing and Marketing Manager
Corcoran Group Real Estate
New York
04.2013 - 10.2015
- Formulated marketing strategies to attract prospective tenants and enhance property visibility.
- Designed and implemented targeted promotional campaigns for key demographics to enhance property exposure.
- Cultivated partnerships with local real estate agents to effectively promote rental units and increase visibility.
- Organized tenant engagement events to foster community and enhance tenant retention.
- Analyzed market trends to optimize pricing strategies and boost occupancy rates.
- Monitored competitor activities to maintain a competitive edge in the market.
- Managed tenant relations by addressing inquiries, resolving complaints, and ensuring timely issue resolution.
- Assisted owners with analyzing complex real estate documents and loan agreements.
Education
UI/UX Design - Technology Education
Flatiron School
New York, NY01-2023
BBA - Business Administration
Long Island University
Brooklyn, NY07-2017
Skills
- Supply chain management
- Market analysis
- Production planning
- Workflow optimization
- Reporting skills
- Critical thinking
- Problem solving
- Multitasking
- Adaptability
- Project management
Certification
University of London
Brand Management: Aligning Business, Brand and Behaviour
Brand Management: Aligning Business, Brand and Behaviour
Languages
English
Full Professional
Spanish
Full Professional
Timeline
Operations Analyst
FBA Prep Essentials
05.2020 - Current
Marketing Operations Specialist
Centene
10.2019 - 12.2022
Operations Coordinator
New York Health And Hospitals
03.2016 - 08.2019
Leasing and Marketing Manager
Corcoran Group Real Estate
04.2013 - 10.2015
UI/UX Design - Technology Education
Flatiron School
BBA - Business Administration
Long Island University