Susan Owens
San Francisco Bay Area,CA
Summary
High-achieving senior executive with expertise in business planning, revenue development, and change management. Over 25 years of experience in pharmaceutical, genomics, and medical device sales and leadership. Possesses an entrepreneurial, forward-thinking mindset and a demonstrated track record of accomplishment.
Overview
16
16
years of professional experience
Work History
Vice President Sales and Strategic Initiatives
FEMASYS INC.
U.S.
03.2024 - 12.2024
- Held pivotal role in driving commercial US launch of first in class device for treatment of infertility in the field of reproductive health.
- Responsibilities included strategic sales leadership, building and guiding high performance sales teams, performance tracking and analysis, collaborative sales forecasting and compensation planning, uncovering market opportunities and strategic partnerships, establishing and tracking sales KPIs for optimization and improvement, ensuring compliance with regulatory requirements, industry standards, and company policies in all sales activities and interactions. Created brand awareness and generated leads representing the company in all industry conferences and trade shows.
Western Regional Business Director
PRELUDE DX
NorCal, Pacific NW, NV, AK, HI
10.2018 - 03.2024
- Launched new genomic assay (DCISionRT) developed to assess recurrence risk and RT benefit for stage 0 breast cancer to breast surgeons and radiation oncologists in western US reporting directly to CCO.
- Exceeded all MBOs as first west coast sales hire with anticipation of pipeline product approvals.
- #1 in new accounts (2019, 2000, 2021, 2022, 2023).
- #1 Inaugural Presidents Club winner 2023
Plastic Surgery Consultant
SIENTRA INC. (now Tiger Aesthetics Medical)
San Francisco, CA
01.2018 - 10.2018
- Launched unique tissue expanders (DermaSpan/ AlloX2) for post mastectomy breast reconstruction and relaunched rebranded Opus silicone implants in highly saturated aesthetic market with extremely limited resources.
- Partnered with plastic surgeons to help promote their private practices and build impactful social media presence.
Regional Sales Manager
FOCAL THERAPEUTICS (now Hologic)
NorCal, Pacific NW, HI, AK
10.2015 - 12.2017
- Launched first in class bioabsorbable tissue scaffold (BioZorb) for reconstructive lumpectomy procedures to breast surgeons and radiation oncologists in 6 states, reporting directly to VP Sales.
- Hired, trained and managed clinical specialists for daily account management.
- #2 President's Club 2016, #1 quota attainment (135%) #1 new account development.
Regional Sales Manager
LIFECELL (now Allergan/Abbvie)
NorCal, Pacific NW, UT, ID, NV
01.2013 - 10.2015
- Promoted to manage team of 10 direct reports in Pacific NW U.S.
- Responsible for hiring, firing, training and developing territory sales managers and associate reps in all aspects of sales and account management.
- Region responsible for $20M in annual sales at 111% over plan, placed #3/20 in country.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Consistently exceeded annual revenue goals by prioritizing high volume accounts and developing KOL relationships.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as cohesive unit. First and only RSM to conduct 360 feedback with sales reps to enhance communication and teamwork.
Territory Manager
LifeCell Corporation
San Francisco, CA
04.2011 - 01.2013
- Inherited mature and underperforming territory and developed every account as change agent, increasing year over year total sales in extremely competitive allograft and xenograft tissue markets for breast and abdominal wall reconstruction.
- Developed KOL relationships in academic accounts with no significant sales history (UCSF and Stanford) and drove revenue by developing multi-million dollar contract sales with Kaiser Permanente.
- #1 Presidents Club 2012 (1/122 reps) with 46% YOY growth
Senior SPY Specialist
LifeCell Corporation
NorCal, WA, OR, UT, NV, ID
10.2010 - 04.2011
- Liaised with sales, marketing, and management teams to develop SPY integration and launch program.
- Delivered comprehensive training to North America sales force, ensuring complete attainment of MBOs.
- Worked synergistically with account managers to identify opportunities for sales growth in non-LifeCell accounts and generate leads.
Sales Manager
NOVADAQ TECHNOLOGIES (now Stryker)
San Francisco, CA
06.2009 - 10.2010
- Introduced new intraoperative imaging system (SPY) to thoracic, cardiac, general, vascular, colorectal, head and neck, facial plastic, and plastic reconstructive surgeons to assess perfusion.
- Navigated through annual hospital capital budgets and developed key opinion leader advocates for value analysis committee approvals at leading academic and community cancer centers throughout the west coast.
- #1 in western region with 25% quarter over quarter growth through 10/2010
- Territory produced 50% of entire western regional sales and 20% of all US sales in dollar volume.
- Only 2 of 25 representatives selected to continue with LifeCell when distribution rights were acquired.
Education
Bachelor of Arts - Molecular Biology And Economics
University of Colorado
Boulder, COSkills
- Sales forecasting
- Sales performance tracking
- Team leadership
- Customer relationship management
- Account development
- Business growth and marketing strategies
- Customer education
- Process improvement
- Cross-functional team leadership
- Strategic planning
- Salesforce CRM
Additional Information
- Cytyc Corp. (call points: neurosurgery, breast surgery, surgical oncology, radiology, radiation oncology, nuclear medicine)
- Cordis, a Johnson & Johnson Co. (call points: interventional cardiology, radiation oncology)
- Merck (call point : interventional cardiology)
- Pfizer (call point: cardiology, internal medicine)
Other Activities
- United States Peace Corps Volunteer - high school science and math teacher in remote village in Malawi, Africa.
References
References available upon request.
Timeline
Vice President Sales and Strategic Initiatives
FEMASYS INC.
03.2024 - 12.2024
Western Regional Business Director
PRELUDE DX
10.2018 - 03.2024
Plastic Surgery Consultant
SIENTRA INC. (now Tiger Aesthetics Medical)
01.2018 - 10.2018
Regional Sales Manager
FOCAL THERAPEUTICS (now Hologic)
10.2015 - 12.2017
Regional Sales Manager
LIFECELL (now Allergan/Abbvie)
01.2013 - 10.2015
Territory Manager
LifeCell Corporation
04.2011 - 01.2013
Senior SPY Specialist
LifeCell Corporation
10.2010 - 04.2011
Sales Manager
NOVADAQ TECHNOLOGIES (now Stryker)
06.2009 - 10.2010
Bachelor of Arts - Molecular Biology And Economics
University of Colorado
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