Summary
Overview
Work History
Education
Skills
Timeline
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Susan Doyle

Susan Doyle

East Chatham,NY

Summary

Revenue focused sales and marketing in high end hotel sales and event management, Cemetery Sales, Hospice Marketing, and 17 years Senior Living Sales & Marketing.

Overview

7
7
years of professional experience

Work History

Sales and Marketing Specialist

Sweetwood Of Williamstown
09.2023 - Current
  • Outside marketing and presentations in NY & MA to promote community awareness and create pipeline and referrals.
  • Answer emails and phone calls from families inquiring about ourcommunity. Set-up community tours and move from to tour to occupancy.
  • Analyzed competitor's communities and pricing helping the company maintain a competitive edge in the market.

Hospice Liaison

Hospice Of Western And Central MA
03.2023 - 09.2023
  • Prepared and delivered presentations (Advanced Directives) to Independent Living Communities to understand Hospice's philosophy and make referrals to Hospice .
  • Met weekly with: Director of Nursing, Discharge Planners, Social Workers and Administrators of Nursing Homes, Assisted Living Communities and Home Health Agencies to discuss referrals to increase census.
  • Worked with Activity Directors in all communities to hold activities and games to boost presence of Hospice.
  • Used PCC to track patients.

Community Sales Manager

Holiday By Atria Senior Living
07.2017 - 12.2022
  • Managed all incoming inquiries,. Toured families, highlighted advantages of living in a Community, negotiated rates and scheduled move-in dates. Achieved 97.3% Occupancy at Diamond Ridge in Troy, NY, then transferred to Devonshire Estates in Lenox, MA in May 2019.
  • Handled all outside marketing to Skilled Nursing Homes, Assisted Living and (6) Senior Centers in Berkshire County and attended monthly association meetings.
  • Make 30 calls a day or more to keep in touch with leads and move forward in pipeline.
  • Create marketing flyers & presentations to increase lead generation. Held presentations and Open Houses to broaden reputation.
  • Participated in continuous professional development sponsored by Atria and stay up-to-date on industry trends and best practices.
  • Attained 85% Occupancy - highest in 8 years.

Education

Associate of Science - Hospitality Management

S.U.N.Y. Delhi
Delhi,, NY

Skills

  • Creative Direction
  • Competitive Analysis
  • Sales Presentations
  • CRM Management
  • Flexible and Adaptable
  • Social Perceptiveness
  • Microsoft Office
  • Customer Relations
  • Attention to Detail

Timeline

Sales and Marketing Specialist

Sweetwood Of Williamstown
09.2023 - Current

Hospice Liaison

Hospice Of Western And Central MA
03.2023 - 09.2023

Community Sales Manager

Holiday By Atria Senior Living
07.2017 - 12.2022

Associate of Science - Hospitality Management

S.U.N.Y. Delhi

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Susan Doyle