Susan Yi Owens
San Francisco,CA
Summary
Dedicated medical sales and leadership professional with 20+ years in women's health. Analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
24
24
years of professional experience
Work History
Western Regional Business Director
PRELUDE DX
10.2018 - Current
- Launched new genomic assay (DCISionRT) developed to assess recurrence risk and RT benefit for stage 0 breast cancer to breast surgeons and radiation oncologists in western US reporting directly to CCO.
- Complex and clinical sell to multiple stakeholders in face of negative reimbursement.
- Met all MBOs as first west coast sales hire with anticipation of pipeline product approvals.
- #1 in new accounts (2019, 2000, 2021, 2022, 2023).
- #1 Inaugural P-Club winner 2023
- Assisted VP Marketing to develop compelling presentation decks to gain physician buy in.
Plastic Surgery Consultant
SIENTRA INC
01.2018 - 10.2018
- Launched unique tissue expanders (DermaSpan/ AlloX2) for post mastectomy breast reconstruction and relaunched rebranded Opus silicone implants in highly competitive and saturated aesthetic market in with extremely limited resources.
- Partnered with plastic surgeons and their business managers to help promote their private practices and build better social media presence.
Regional Sales Manager
FOCAL THERAPEUTICS (now Hologic)
10.2015 - 12.2017
- Launched first in class bioabsorbable tissue scaffold (BioZorb) for reconstructive lumpectomy procedures to breast surgeons and radiation oncologists in 6 states, reporting directly to VP Sales.
- Hired, trained and managed clinical specialists for daily account management.
- #2 President's Club 2016, #1 quota attainment (135%) #1 new account development.
Regional Sales Manager
LIFECELL (now Allergan/Abbvie)
01.2013 - 10.2015
- Managed team of 10 direct reports in N. California, OR, WA, UT, and NV
- Responsible for hiring, firing, training and developing territory sales managers and associate reps in all aspects of sales and account management.
- NW Region responsible for $20M in annual sales at 111% over plan, placed #3/20 in country.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Consistently exceeded annual revenue goals by prioritizing high volume accounts and developing KOL relationships.
- Organized regular sales meetings, providing comprehensive updates on competitor analysis.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as cohesive unit. First and only RSM to conduct 360 feedback with sales reps to enhance communication and teamwork.
Territory Manager
LifeCell Corporation
04.2011 - 01.2013
- Developed mature territory as change agent and increased year over year total sales in extremely competitive allograft and xenograft tissue markets for breast and abdominal wall reconstruction.
- Developed KOL relationships in academic accounts with no significant sales history (UCSF and Stanford) and drove revenue by developing multi-million dollar contract sales with Kaiser Permanente.
- #1 Presidents Club 2012.
Senior SPY Specialist
LifeCell Corporation
10.2010 - 04.2011
- Liaised with sales, marketing, and management teams to develop SPY brochures and conduct training for entire North America sales force while achieving 100% MBOs.
Sales Manager
NOVADAQ (now Stryker)
07.2009 - 10.2010
- Introduced new intraoperative imaging system (SPY) to thoracic, cardiac, general, vascular, colorectal, head and neck, facial plastic, and plastic reconstructive surgeons to assess perfusion.
- #1 in western region with 25% quarter over quarter growth through 10/2010
- Territory produced 50% of entire western regional sales and 20% of all US sales in dollar volume.
- Only 2 of 25 representatives selected to continue with LifeCell when distribution rights were acquired.
Regional Business Director-West
ADVANCED RADIATION THERAPY, LLC (now Best Medical)
06.2008 - 06.2009
- Launched novel non-invasive breast cancer technique to radiation oncologists, managing 8 western states.
- Exceeded all required MBOs established by CEO/Founder.
- Identified and developed Key Opinion Leaders in western region.
- Helped develop marketing materials and commercial messaging.
Regional Brachytherapy Sales Manager
SENORX Inc. (now Bard)
09.2007 - 06.2008
- Launched new multi-lumen brachytherapy balloon (Contura) for partial breast irradiation to surgeons, radiation oncologists, and physicists.
- Converted numerous key accounts from competitive product with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Managed 9 regional sales representatives and clinical application specialists reporting directly to VP Sales.
- Trained entire US sales force on product knowledge and competitive landscape.
- Worked closely with marketing team to develop sales aids, brochures, reimbursement guides, and sales messaging.
- Traveled extensively to clinically support cases in KOL accounts to ensure good patient outcomes.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
MammoSite Breast Surgical Sales Specialist
PROXIMA THERAPEUTICS (now Hologic)
10.2003 - 09.2007
- Launched disruptive technology (APBI) in breast cancer treatment to breast cancer surgeons, radiation oncologists, and physicists shortening radiation therapy from 6 weeks to 5 days.
- President's Club winner 2005
- Field Sales Trainer for Western U.S.
Neuro-oncology Sales Representative
GliaSite
10.2002 - 10.2003
- Introduced novel form of brachytherapy for treatment of malignant brain cancer to neurosurgeons, physicists, and radiation oncologists in northern California and 8 western states.
- Developed and trained 20 new accounts including major academic institutions in span of 1 year.
- Met and exceeded all established sales goals (MBOs) set by VP Sales.
Territory Manager
CORDIS CARDIOLOGY (a Johnson & Johnson CO.)
04.2000 - 10.2002
- Promoted usage of coronary stents, PTCA balloons, steerable guidewires and guiding catheters to interventional cardiac catheterization labs in Northern and Central California.
- Helped facilitate and launch intracoronary brachytherapy to radiation oncologists and interventional cardiologists.
- Inherited lowest ranking territory in US and improved to top 50% ranking in 8 months.
- Increased coronary stent usage by 350% from previous year.
Education
Bachelor of Arts - Molecular, Cellular, And Developmental Biology
University of Colorado At Boulder
Boulder, COSkills
- Effective Communicator and Public Speaker
- Strategic business planning
- Employee Motivation and Performance
- Leadership and People Development
- Goal Setting
- Sales Growth
- Cross-Functional Collaboration
- Analytical and Critical Thinker
Additional Information
Peace Corps Volunteer- Taught high school science and math at an all boys school with all male staff in remote village in Northern Malawi, Africa.
Timeline
Western Regional Business Director
PRELUDE DX
10.2018 - Current
Plastic Surgery Consultant
SIENTRA INC
01.2018 - 10.2018
Regional Sales Manager
FOCAL THERAPEUTICS (now Hologic)
10.2015 - 12.2017
Regional Sales Manager
LIFECELL (now Allergan/Abbvie)
01.2013 - 10.2015
Territory Manager
LifeCell Corporation
04.2011 - 01.2013
Senior SPY Specialist
LifeCell Corporation
10.2010 - 04.2011
Sales Manager
NOVADAQ (now Stryker)
07.2009 - 10.2010
Regional Business Director-West
ADVANCED RADIATION THERAPY, LLC (now Best Medical)
06.2008 - 06.2009
Regional Brachytherapy Sales Manager
SENORX Inc. (now Bard)
09.2007 - 06.2008
MammoSite Breast Surgical Sales Specialist
PROXIMA THERAPEUTICS (now Hologic)
10.2003 - 09.2007
Neuro-oncology Sales Representative
GliaSite
10.2002 - 10.2003
Territory Manager
CORDIS CARDIOLOGY (a Johnson & Johnson CO.)
04.2000 - 10.2002
Bachelor of Arts - Molecular, Cellular, And Developmental Biology
University of Colorado At Boulder
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