SVITLANA L. NASYROV
Annapolis,MD
Summary
Results-Oriented Revenue Optimization Professional with proven track record in a variety of environments and markets such as Washington DC, MD, PA, including airport, convention, and city center properties. Played an essential role in an opening team, managed and optimized inventory through a complete renovation, and functioned as a dynamic leader during a hotel opening and rebranding
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Revenue Management
Ambridge Hospitality
2022.01 - Current
- Pre-opening, rebranding, project management
- Responsible for the implementation of revenue strategies, monitoring and controlling annual budget and marketing plants to achieving /exceeding the overall hotel goals.
- Successfully deliver above-industry levels of RGI growth year over year.
- Budget, forecasting within 3% accuracy.
Area Director of Revenue Management
Southern Management Corporation
2018.04 - 2022.01
- Provided complete Revenue Management support to a region of hotels.
- Responsible for the implementation of revenue strategies, monitoring and controlling annual budget and marketing plants to achieving /exceeding the overall hotel goals.
Director of Revenue Management
Southern Management Corporation
- Implement revenue management standards and practices to control room inventory and rate.
- Monitor competitive set and market trends through established pace analysis and intelligence reporting, maintaining price positioning and growth prospects.
- Manage and maintain aggressive yield management rate strategy in order to achieve budgeted goals.
- Maximize direct channel performance, focused at direct-to-web bookings and database capture.
- Lead weekly REVMAX meeting utilizing Hotelligence reporting to analyze forward-looking market share, develop pricing strategies, and identify group business to target over need periods.
- Daily Business Review meetings with Director of Sales and Marketing, Director of Events on selling guidelines for Sales, Business Travel, Transient and Catering team for maximizing profit for the hotel.
- Analyze weekly and monthly STR reports to deliver concise market share analysis providing detailed performance explanations of recent Occupancy, ADR and RevPAR with YOY comparisons.
Director of Revenue Management & Ecommerce
Harborside Hotel
2016.05 - 2018.04
- Provide pre-opening and conversion support to ensure effective pricing and revenue strategies are in place prior to hotel opening.
- Exceeded room's budget for 2 consecutive years through shift of market mix over high demand periods.
- Grew RevPAR index by 4.9% within first year of position, through market analysis and shift in market segment deployment to more profitable channels.
- During the 2nd year, grew occupancy by 15% while increasing ADR by 5%, through a strong focus on maximizing compressed dates to ensure a perfect fill and establishing length of stay strategies over peak demand dates.
- Analyze key performance indicators (KPI) across multiple digital marketing channels; search engine optimization (SEO), paid search, target and retargeting, email marketing, demand generation, creating and implementing overall website strategy
Revenue Manager
The Henley Park Hotel, Washington DC
2011.01 - 2016.04
Reservations Manager
Annapolis Marriott Waterfront
2007.01 - 2011.04
Education
Bachelor of Science - Economics
National University
Ukraine 05.2007
Skills
- Forecasting/Budgeting
- Leading meting
- Analytical skills
- Yield Management
- Pricing Strategy
- Property Integration PMS, RMS, CRS and GDS, Travelclick, Opera, Maestro, Delphi, IHG system, Choice System
- Pre-Opening
- Hotel Operations
- Marketing & E-commerce
Certification
Certified Hospitality Revenue Manager CHRM / American Hotel & Lodging Educational Institute
Timeline
Director of Revenue Management
Ambridge Hospitality
2022.01 - Current
Area Director of Revenue Management
Southern Management Corporation
2018.04 - 2022.01
Director of Revenue Management & Ecommerce
Harborside Hotel
2016.05 - 2018.04
Revenue Manager
The Henley Park Hotel, Washington DC
2011.01 - 2016.04
Reservations Manager
Annapolis Marriott Waterfront
2007.01 - 2011.04
Director of Revenue Management
Southern Management Corporation
Bachelor of Science - Economics
National University
Certified Hospitality Revenue Manager CHRM / American Hotel & Lodging Educational Institute
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