Sydney Starkman
New Hampshire
Summary
Results-driven Sales Manager known for exceptional productivity and efficient task completion. Specialize in strategic sales planning, customer relationship management, and market analysis. Excel in negotiation, communication, and leadership, utilizing these soft skills to drive team success and exceed sales goals.
Overview
12
12
years of professional experience
2
2
Certifications
Work History
Marketing Manager
Vermont Brewers Association
03.2025 - Current
- Led social media communications and copy to reinforce brand consistency and increase audience engagement by creating targeted content strategies.
- Established structured processes for sponsorships and communication workflows, improving organizational clarity and facilitating effective collaboration.
- Maintained detailed performance tracking to facilitate decision-making, reporting, and cross-functional planning.
- Coordinated logistics and operations for statewide programs and high-impact events, ensuring alignment among stakeholders, timelines, and deliverables for successful execution.
Sales Manager
Country Malt Group
02.2022 - 11.2024
- Ranked top performer in all sales categories, consistently exceeding quarterly targets.
- Managed multi-state territory across Eastern US and Canada, driving revenue strategy for B2B account portfolio.
- Optimized CRM for account tracking and lead management, improving forecasting accuracy.
- Collaborated with Marketing to align initiatives, increasing sales effectiveness.
- Streamlined onboarding process for new customers, enhancing engagement through collaboration with Finance and Sales Operations.
- Represented CMG at numerous regional and national conferences, including ADI and Pink Boots Conference.
- Contributed as presenter to CBP Online Presentation on Specialized Malt.
- Completed Advanced Excel course during internal training to enhance analytical skills.
Sales Manager
Foley Brothers Brewing
Brandon, VT
03.2021 - 02.2022
- Formulated sales and marketing tactics to boost market share and optimize case distribution.
- Developed customer-specific business plans aligning state, account, and supplier objectives to drive targeted growth.
- Evaluated account-specific business opportunities and category management strategies to achieve strategic objectives.
- Directed market share analysis, consumer trends, and competitive practices by chain and market.
- Delivered business analytics and best practice data to guide account direction for execution managers.
- Monitored program execution, pricing, and promotions against goals; implemented necessary corrective actions.
- Conducted regular business reviews with leadership and stakeholders to report performance metrics.
- Analyzed barriers to goal achievement and developed forecasts for future performance periods.
Marketing & Sales Executive
The Addison County Independent
Middlebury, VT
09.2020 - 02.2022
- Established and maintained professional relationships with clients to understand needs and craft effective marketing campaigns driving business growth.
- Visited businesses regularly to assess their needs and provide tailored marketing solutions. weekly, monthly, or seasonally based on their requirements.
- Liaised between client and graphic design team to produce engaging ads and messages, enhancing campaign effectiveness.
- Stay committed to meeting sales and production deadlines and ensure that all ads for clients are completed and navigated through the process in a timely manner.
- Follow each ad through the design, proofing, editing and delivery phases.
Creative Marketing Specialist
Advanced illumination
Rochester, VT
09.2019 - 06.2020
- Led design and delivery of creative assets, enhancing technical documentation and advertising materials for brand consistency.
- Developed large-scale marketing deliverables, including product brochures and posters, to effectively communicate product value.
- Directed, produced, edited, and organized photography and videography for product portfolio.
- Established and enforced Ai brand standards across all marketing and sales platforms.
General Manager- Artifactory
Magic Hat Brewing Company
South Burlington, VT
08.2018 - 09.2019
- Oversaw operations of Artifactory at Magic Hat, including kitchen, bar, retail space, and tour program.
- Developed and launched tour program, increasing revenue streams through strategic offerings.
- Managed controllable costs, saving approximately $3,000-$4,000 monthly since inception.
- Collaborated with Key Account Managers to enhance relationships with major clients and identify customer needs.
- Collaborated on projects across departments, focusing on branding, brewing, and supply chain improvements.
- Performed various HR functions including recruitment and onboarding processes, developing organizational guidelines and managing recruitment processes.
- Investigated internal complaints, ensuring compliance with training regulations.
General Manager
Chipotle Mexican Grill
South Burlington, VT
04.2014 - 06.2018
- Achieved highest catering sales in district through strategic initiatives.
- Transformed restaurant grade from D to A within one quarter through standards enforcement and procedure implementation.
- Managed P&L and payroll, ensuring operations met budget constraints while driving financial performance.
- Hired, trained, and supervised managers and staff, enhancing team capabilities and operational effectiveness.
- Developed operational, marketing, and business plans collaboratively with district and regional leadership, aligning strategies for district growth.
- Forecasted food and supply needs while overseeing order placements.
Education
Bachelor's - Communication with a specialization in Marketing
Champlain College
Burlington, VTSkills
- CRM optimization and management
- P&L oversight
- Revenue strategy development
- Effective communication
- Problem solving
- Team leadership
- Performance tracking
- Account management
- Sales forecasting
- Data-driven decision making
- Negotiation skills
- Motivational techniques
- Pipeline and territory management
Certification
Craft Brewing Certificate- Cornell University
Timeline
Marketing Manager
Vermont Brewers Association
03.2025 - Current
Sales Manager
Country Malt Group
02.2022 - 11.2024
Sales Manager
Foley Brothers Brewing
03.2021 - 02.2022
Marketing & Sales Executive
The Addison County Independent
09.2020 - 02.2022
Creative Marketing Specialist
Advanced illumination
09.2019 - 06.2020
General Manager- Artifactory
Magic Hat Brewing Company
08.2018 - 09.2019
General Manager
Chipotle Mexican Grill
04.2014 - 06.2018
Bachelor's - Communication with a specialization in Marketing
Champlain College