Syed Nakash
Doha
Summary
Accomplished Consumer Sales of in-bound and out-bound with a strong history and 12 years experience of surpassing sales goals and developing long lasting relationships with clients. Adept in providing crucial information regarding newly launched and established consumer products to clients. Bringing forth the ability to effectively market assigned products and increase business exponentially.
Overview
12
12
years of professional experience
Work History
Merchandising Manager
G.S.K Consumer
Pakistan
04.2014 - 04.2024
- Coordinated sales and promotion of consumer products i.e Sensodyne, Panadol, Horlicks.
- Trained and supervised merchandising team members in best practices, improving overall performance.
- Maintaining all the customers data and regular updation in Veeva CRM
- Increased sales of Panadol by 15% through targeted marketing and upselling techniques.
- Developed strategies, tactics, marketing initiative, and sales programs as applicable to scope.
- Implemented innovative visual displays that captured attention and boosted sales significantly.
- Increased sales by developing and implementing successful merchandising strategies.
- Collaborated with marketing department to develop effective advertising materials that showcased featured products attractively.
- Used the whtsapp, email and phone call compaigns to increase the market share of my products
- Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.
- Managed inventory levels effectively to minimize stock shortages and overstocks.
- Maintained point of sale (POS) system by inputting accurate inventory information.
Territory Manager
Reckitt Benckiser
Pakistan
12.2011 - 03.2014
- I was responsible for the products i.e Dettol, Gaviscon, Enfamil, Strepsils
- Provided exceptional customer service, resolving inquiries and complaints promptly and efficiently
- Increased sales of Gaviscon by 10% through effective product detailing and upselling techniques
- Provided exceptional customer service by actively listening to customer needs and recommending the most suitable solution to them.
- Answered customer questions about products, prices, availability, or credit terms.
- Developed specific goals and plans to prioritize, organize, and accomplish assigned and unprogrammed work activities.
- Dealt with the customers via emails, over the phone, and face to face
- Consistently followed up with customers after new compaigns to ensure customers satisfaction.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Achieved sales goals and targets by cultivating and securing new customer relationships.
- Expanded territory coverage by strategically identifying and targeting high-potential accounts.
- Delivered customized solutions tailored to individual client needs, increasing overall customer satisfaction levels significantly.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Trained and mentored sales representatives in sales techniques and strategies.
- Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
- Researched competitor activity and used findings to develop sales growth strategies.
Education
Masters - Computer Science
Virtual university
Graduation - Commerce
Punjab University
Skills
- Staff Supervision
- Communication Skills
- Customer Services
- CRM
- Microsoft office
- Effective Time Management
- Ability to Work in a Team
- Merchandise Selection
- Inventory Management
- Pricing strategy
- Competitive Analysis
- Data-driven decision-making
- Monitoring inventory
- Sales trend analysis
- Competitor Analysis
Accomplishments
- Successful presentation and product placement with all leading pharmacies and super markets and hence increased the sales by 15%.
- Successfully coordinated with suppliers to ensure timely processing of orders and increase assigned products turnover.
- Accomplishments Top Regional sales award by achieving highest sales of panadol in my region.
- Won the award of best merchandising Manager award in 2017 and 2020.
- Successful implementation of CRM and updation of customers data in database.
- Successful implementation of new merchandising management software and optimizing product placement hence increased the sales volume by 20%.
- Coordination with suppliers for order processing with accuracy and efficiently hence increased in customer satisfaction.
References
References available upon request
Timeline
Merchandising Manager
G.S.K Consumer
04.2014 - 04.2024
Territory Manager
Reckitt Benckiser
12.2011 - 03.2014
Masters - Computer Science
Virtual university
Graduation - Commerce
Punjab University