Tammy Charles

Lead store operations, achieving budgeted net sales and operating profit through effective staffing and personal selling strategies.

Develop and executed strategies to enhance client experience, resulting in a 3% increase in customer traffic and satisfaction.

Plan and host community-focused events to drive brand loyalty and incremental sales.

Foster a high-performance culture that reflects Lilly's Pulitzer's core values, achieving outstanding team engagement and operational excellence.

Manage payroll and expense budgets, optimizing resources for improved profitability.

Led and inspired a 45-person team across fine jewelry and beauty segments, achieving #1 department ranking in sales productivity through targeted coaching and development.

Transformed team performance amid 40% turnover, delivering $9M in annual sales and elevating the store Top 15 ranking out 290 plus stores company-wide.

Optimized store layout and processes to enhance guest experience while strengthening inventory control for $22M in assets.

Directed sales operations and merchandising strategies for $19M annual revenue store, leading a 15-person team and managing $15M in inventory.

Drove specialty department revenue to $3.5 through data-driven planning and execution.

Grew store sales by$1.7M to $7.2M annually, advancing the location into the Top 5 gross sales ranking out of the 155+ stores through operational overhaul and team leadership.

Spearheaded a $2.2M store remodel that expanded footprint, improved guest flow, and established a benchmark "Best Business Model" layout.

Achieved Store of the Year runner-up honors for 3 consecutive years by developing talent, doubling team size to 54 members, and reducing shrink from 2.5% to 0.5%.

Delivered process improvements including vendor returns($200K in credits) and warehouse optimization ($4.5K annual savings while halving freight time.

-3% sales decline to a +3% growth in first year while reducing turnover and improving retention above national average through coaching and culture initiatives.

Corporate-recruited to develop store staff and 3 Sales Team Managers, contributing to $30M in sales volume and #1 enterprise ranking; built a talent pipeline that produced future Store Managers generating $20M+ in sales.

Acted as interim Store Manager; led store construction/grand opening, recruited and trained 4 Sales Team Managers + 31 associates, and executed vendor strategies generating $10M in Sales.

• Developed and implemented regional merchandising strategies to enhance product visibility and drive sales.
• Collaborated with cross-functional teams to optimize inventory management and improve stock replenishment processes.
• Analyzed market trends and consumer insights to inform seasonal product assortments and promotional strategies.
• Led training initiatives for store staff on visual merchandising standards and effective selling techniques.
• Conducted regular store visits to evaluate merchandise presentation, providing actionable feedback for improvements.
• Established strong vendor relationships, negotiating terms that aligned with regional sales goals and inventory needs.
• Led regional visual merchandising strategy across multiple districts, overseeing new store openings, major remodels, and expansions that enhanced brand presentation and guest experience.
• Played a key role in successful transitions of newly acquired stores (McCray's, Gayfers, and Parisian), integrating visual standards, merchandising plans, and operational processes to ensure seamless brand alignment and performance.