TAMRA JACKSON
Austin,TX
Summary
Experienced Partner Marketing Manager with a proven track record of driving partner engagement and growth through strategic co-marketing initiatives. Skilled in sales enablement and data analytics, leading to significant improvements in pipeline growth and customer acquisition. Demonstrates strong cross-functional leadership, consistently delivering impactful results across diverse teams.
Overview
2026
2026
years of professional experience
Work History
Strategic Marketing & Partnerships Consultant
Self-employed
Austin, TX
2024 - Current
- Facilitated development of partner-led growth strategies, ensuring effective program design and execution.
- Created marketing assets, web content, and messaging to enhance sales enablement and co-marketing.
- Designed campaigns linking brand identity, partnerships, and revenue generation.
- Provided strategic advice on operational foundations, including SOPs and partner workflow optimization.
Partner Marketing Manager
HGS Digital
Austin, TX
07.2023 - 04.2024
- Strengthened relationships with key partners, including Contentstack and SAP, through innovative joint sales and marketing initiatives.
- Designed joint sales and marketing initiatives that expanded lead generation and extended market penetration.
- Directed partner enablement programs, including QBRs, training sessions, and co-branded marketing initiatives.
- Produced high-impact sales collateral and pitch decks in collaboration with marketing to strengthen partner initiatives.
- Revamped partner engagement strategies, increasing active partner participation by 20%.
Global Partner Enablement Manager
BigCommerce
Austin, TX
05.2021 - 12.2022
- Orchestrated partner marketing strategies with industry-leading technology partners such as Bolt, Avalara, and Extend.
- Launched 40+ co-marketing campaigns, boosting customer acquisition and driving 35% revenue growth.
- Spearheaded integrated marketing campaigns in collaboration with sales and corporate marketing teams.
- Directed comprehensive partner enablement programs, bolstering active partner participation by 20%.
- Implemented integrated marketing campaigns that enhanced sales-marketing alignment, resulting in a 50% revenue increase from partner-led channels.
Partner Marketing Sr. Advisor (Sales Enablement & Events)
Dell
Austin, TX
12.2017 - 01.2020
- Managed a $65M+ partner ecosystem for Dell's top third-party software partners, driving co-marketing, sales enablement, and lead generation strategies that grew pipeline revenue by 30%.
- Oversaw MDF budgets and SPIFF programs, driving sales growth and partner engagement.
- Designed and executed quarterly contests and incentive programs to boost partner sales performance, leading to a 25% increase in partner-driven revenue.
- Led the planning and execution of large-scale partner events and internal sales enablement initiatives, optimizing event-driven lead conversion rates.
Account Executive
Phunware
Austin, TX
01.2017 - 12.2017
- Managed customer accounts across Aviation, Healthcare, Retail, and Higher Education verticals.
- Collaborated with major clients, including Kohl's and MD Anderson, to develop tailored solutions.
- Implemented sales strategies that increased deal sizes by 15% and strengthened client relationships.
- Developed and executed targeted marketing strategies that increased prospect engagement and sales conversions.
Marketing Operations Manager
AllClearID
Austin, TX
06.2016 - 09.2016
- Led workflow management and creative project execution, ensuring seamless coordination across teams.
- Developed marketing processes and tools, reducing project turnaround time by 30% and increasing operational efficiency.
- Supervised the Creative Services Group, producing high-quality materials for marketing, sales, and product teams.
- Improved content production efficiency, reducing bottlenecks and improving campaign launch timelines.
Marketing Communications Sr. Analyst
Dell
Austin, TX
08.2010 - 09.2015
- Led comprehensive digital marketing initiatives, optimizing customer engagement across Consumer, Small Business, and Large Institution segments.
- Managed $3M+ in quarterly partner funding with Intel and Microsoft, ensuring compliance and maximizing ROI.
- Spearheaded digital transformation projects such as Email Automation and Dynamic Creative Optimization, improving marketing efficiency and reducing cycle times by 30%+.
- Developed multi-channel marketing campaigns, including Free Standing Inserts, Direct Mail, and CRM trigger programs.
Education
Bachelor of Arts - Marketing
Michigan State University
East Lansing, MISkills
- Salesforce expertise
- Digital marketing and content strategy
- Cross-functional leadership
- Data analytics and performance metrics
- Co-marketing and campaign execution
- Sales enablement and pipeline growth
- Budget management and MDF oversight
- Marketing automation and CRM tools
- Event planning
- Partner collaboration
- Demand generation and customer engagement
- HubSpot proficiency
- Marketo knowledge
- Outreach experience
- Social media management tools
- Asana project management
- Tableau data visualization
- Power BI reporting tools
- NewsCred content management
- Phunware platform knowledge
Timeline
Partner Marketing Manager
HGS Digital
07.2023 - 04.2024
Global Partner Enablement Manager
BigCommerce
05.2021 - 12.2022
Partner Marketing Sr. Advisor (Sales Enablement & Events)
Dell
12.2017 - 01.2020
Account Executive
Phunware
01.2017 - 12.2017
Marketing Operations Manager
AllClearID
06.2016 - 09.2016
Marketing Communications Sr. Analyst
Dell
08.2010 - 09.2015
Strategic Marketing & Partnerships Consultant
Self-employed
2024 - Current
Bachelor of Arts - Marketing
Michigan State University