Tana Hersch
Fenton,MO
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Recently left the corporate marketing world and am looking to get back into the hospitality industry.
Overview
14
14
years of professional experience
Work History
Bartender
Famous Dave's Bar-B-Que
01.2013 - 01.2015
- Served high customer volumes during special events, nights, and weekends.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Kept bar presentable and well-stocked to meet customer needs.
- Followed alcohol awareness procedures for preventing excessive guest intoxication.
Catering Coordinator/Bartender
Sage Bistro
01.2011 - 01.2012
- Maintained extensive calendar of events and attended necessary event meetings and conference calls.
- Analyzed catering orders and liaised with staff to set up equipment, supplies and menus to meet client expectations.
- Handled incoming company phone calls, addressing customer needs, concerns and deadlines to promote retention and satisfaction.
- Communicated with customers to review catering goals and budget, deliver quotes and proposals, schedule event and carry out catering needs as contracted.
Kitchen Lead
ZED451
01.2009 - 01.2011
- Conducted daily checks of refrigerators and freezers to verify proper food storage, container labeling, and surface cleaning.
- Checked and tested foods to verify quality and temperature.
- Implemented and maintained food safety and sanitation standards to establish safe handling and preparation of food.
- Delegated food preparation duties down to cooks and followed up with cooks to verify proper preparation and production of meals.
Account Manager
Ibotta
09.2022 - 12.2022
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Educated clients on new products or services to increase customer engagement with brand.
- Facilitated client satisfaction and renewed customer relations to drive growth.
Business Consultant (Sales Support)
Catalina Marketing
07.2017 - 11.2022
- Support sales initiatives and revenue goals through recommendations and insights on multi- media campaigns with over $10 MM yearly in revenue
- Managed projects between cross functional parties both internally and externally with clients
- Ensure revenue goals are met while analyzing insights to meet clients desired KPIs
- Work with multiple US retailers on in-store, digital campaigns, and programmatic offers for
- General Mills, Bob Evans, Sargento, Inmar, YouTech, and other Catalina Clients
- Worked extensively with UPC lists to create custom interpretations of insight results, make recommendations and report findings
- Use best practices, historical learnings and recommendations from Analytics and
- Sales to reach KPI goals for CPG clients
- Lead and facilitate diversity, equity, and inclusion initiatives
- Established and maintained relationships with key stakeholders for growth opportunities and successful partnerships.
Trade Marketing Manager
Riley’s Organics Dog Treats
07.2014 - 07.2017
- Increased Missouri Sales by over 200%
- Managed projects from start to finish to meet organizational targets
- Optimized sales for dog treat CPGs through trade show appearances, in store promotions, digital and print ads
- Produced marketing material including brochures, coupons, and shelf signs in conventional and natural grocery used in over 100 stores
- Identified and implemented best practices for online marketing and social media managements
- Started nationwide in-store demo program and oversaw in store promotions
- Hired and managed team with varying duties of marketing, sales and logistics
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
Education
Bachelor of Science - Corporate Communications
Black Hills State University
Spearfish, SD12.2014
Associate of Arts - Culinary Arts And Hospitality
Kendall College
Chicago, IL06.2009
Skills
- Food Preparation and Safety
- Custom Drink Preparation
- Dining Room Management
- Responsible Alcohol Service
- Pos management
- Sales Expertise
- Cash Register Operation
- Safe Serving Knowledge
- Health Code Compliance
- Error Identification
- Liquor, Beer and Wine Knowledge
- Attending Multiple Customers
- Food and Beverage Management
- Suggestive Selling
Timeline
Account Manager
Ibotta
09.2022 - 12.2022
Business Consultant (Sales Support)
Catalina Marketing
07.2017 - 11.2022
Trade Marketing Manager
Riley’s Organics Dog Treats
07.2014 - 07.2017
Bartender
Famous Dave's Bar-B-Que
01.2013 - 01.2015
Catering Coordinator/Bartender
Sage Bistro
01.2011 - 01.2012
Kitchen Lead
ZED451
01.2009 - 01.2011
Bachelor of Science - Corporate Communications
Black Hills State University
Associate of Arts - Culinary Arts And Hospitality
Kendall College
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