Professional Group Sales Coordinator manages and controls all aspects of group sales operations, including planning, scheduling and budgeting to meet and exceed sales, revenue and profit objectives. Brings well-rounded hospitality experience and maintains and develops relationships to drive future business opportunities. Effectively meets deadlines, prioritizes workloads, and maintains strong attention to detail in fast-paced and rapidly changing environment.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Client Care Coordinator
Wilson Kester - The Empowered Divorce Source
Traverse City
10.2025 - Current
Coordinated client intake processes for effective service delivery.
Managed client communications and maintained accurate records.
Facilitated referrals to appropriate resources and support services.
Scheduled appointments and ensured timely follow-ups with clients.
Assisted clients in navigating the divorce process through compassionate support.
Provided administrative support to enhance overall client experience.
Provided support to clients by responding to inquiries, addressing complaints and resolving issues.
Maintained accurate client records and updated contact information in the company database.
Identified opportunities for process optimization and recommended changes accordingly.
Coordinated with other departments to ensure timely resolution of customer queries.
Participated in cross-functional projects aimed at enhancing overall client experience.
Assessed effectiveness of current tools used for managing customer relations.
Connected clients to relevant service plans by analyzing needs in comparison to available programs.
Developed and implemented strategies for improving customer service standards.
Conducted regular follow-ups with customers to ensure their satisfaction with services.
Organized meetings between clients and internal teams to discuss requirements or resolve issues.
Engaged in conversation with customers to understand needs, resolve issues and answer product questions.
Kept records of customer interactions or transactions, thoroughly recording details of inquiries.
Supported sales team members to drive growth and development.
Collected deposits or payments and arranged for billing.
Enhanced productivity and customer service levels by anticipating needs and delivering outstanding support.
Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Conferred with customers by telephone or in person to provide information about products or services.
Presented existing and prospective customers with valuable service or product information to aid in decision-making.
Group Sales Manager
Treetops Resort
Gaylord
08.2025 - Current
Develop and execute sales strategies to attract group business (corporate retreats, tournaments, weddings, reunions, conferences).
Build and maintain strong relationships with corporate clients, event planners, travel agents, and tour operators.
Prospect, identify, and secure new group sales opportunities through networking, cold calling, trade shows, and partnerships.
Create and present customized group packages that highlight golf, ski, lodging, dining, spa, and recreational amenities.
Negotiate contracts, pricing, and terms to maximize revenue while ensuring guest satisfaction.
Collaborate with resort departments (catering, events, operations, lodging, recreation) to ensure seamless delivery of group experiences.
Coordinate site visits and familiarization tours for potential clients.
Monitor sales performance, prepare forecasts, and report on group revenue goals.
Maintain knowledge of market trends, competitors, and seasonal demand to adjust sales tactics.
Manage group sales budgets, track ROI, and ensure financial goals are met.
Represent the resort at industry events, trade shows, and networking functions.
Ensure a high level of guest service and satisfaction for group clients throughout the planning and execution proce
Business Owner - Retail Sales
Arbonne International LLC
Big Rapids
05.2006 - Current
Create and manage product listings with optimized descriptions, pricing, and high-quality images.
Handle all order fulfillment, packaging, and shipping logistics.
Manage customer service, including inquiries, returns, and complaints.
Monitor and analyze sales performance and website/shop traffic using analytics tools.
Develop and execute marketing strategies, including email campaigns, promotions, and social media.
Oversee financial operations, including budgeting, invoicing, and profit tracking.
Business Owner - Real Estate/Property Management
Lauckner Properties, LLC
Canadian
06.2005 - Current
Assist clients in buying, selling, and renting residential or commercial properties.
Conduct property showings and open houses to showcase listings.
Research market trends and provide comparative market analyses (CMAs).
Prepare and present purchase offers and negotiate on behalf of clients.
Guide clients through the legal and financial aspects of real estate transactions.
Coordinate inspections, appraisals, and closings.
Market properties using online platforms, social media, and traditional advertisi
Oversee daily operations of residential or commercial rental properties.
Advertise available rental units and screen prospective tenants.
Prepare leases and ensure all legal documents are completed accurately.
Collect rent, deposits, and handle delinquent accounts.
Coordinate routine maintenance, repairs, and emergency services.
Conduct regular property inspections to ensure upkeep and compliance.
Manage budgets, operating expenses, and financial reports for property owners.
Freelance Advertising/Marketing Specialist
Self-Employed
Big Rapids
05.2000 - Current
Develop customized marketing strategies based on client goals, target audience, and industry trends.
Create and manage advertising campaigns across digital platforms (Google Ads, Facebook, Instagram, etc.).
Design and produce marketing materials such as graphics, copy, email newsletters, and promotional content.
Conduct market research to identify new opportunities and assess competitor positioning.
Track and analyze campaign performance metrics to optimize ROI.
Manage social media accounts, schedule content, and engage with audiences.
Group Sales Coordinator
Treetops Resort
Gaylord
09.2024 - 08.2025
Respond to group sales inquiries via phone, email, or online platforms.
Review, revise & send contracts, and confirmations to clients.
Coordinate hold groups from start to finish
Coordinate group bookings, including room blocks, meeting spaces, and event services.
Maintain accurate records of all group reservations in the system.
Communicate group details with internal departments
Track rooming lists, cutoff dates, and payment deadlines.
Ensure accurate billing and invoicing for group accounts.
Assist the sales team with site tours, client meetings, and sales events.
Prepare sales reports and track performance metrics.
Support marketing initiatives for group business, including promotions and email campaigns.
Manage post-event follow-up and client satisfaction surveys.
Maintain strong relationships with repeat group clients and industry partners.
Office/Events Coordinator
UAW Family Education Center
Onaway
04.2023 - 09.2023
Consult with clients to determine event needs, preferences, and budgets.
Plan and coordinate all aspects of events, including room setup, catering, A/V, and staffing.
Prepare detailed event orders (BEOs) and distribute them to relevant departments.
Work closely with sales, banquet, culinary, and front office teams to ensure seamless execution.
Conduct site tours and meetings with prospective and confirmed clients.
Maintain communication with clients before, during, and after events to ensure satisfaction.
Advertising Copywriting and Layout Consultant
FCB
Chicago
06.2004 - 06.2005
Collaborate with clients to understand brand identity, campaign goals, and target audience.
Write compelling, persuasive, and on-brand advertising copy for print, digital, social media, email, and web.
Develop headlines, taglines, calls-to-action, and body content that align with marketing objectives.
Create ad layouts or provide direction to designers to ensure strong visual hierarchy and message clarity.
Ensure copy and layout are consistent with brand guidelines and tone of voice.
Edit and proofread all content for grammar, clarity, and accuracy.
Optimize copy for various formats and channels (e.g., mobile, desktop, social, print).
Present concepts and drafts to clients, incorporating feedback efficiently.
Stay informed on industry trends, consumer behavior, and competitor strategies.
Provide strategic input on messaging hierarchy, content placement, and visual storytelling.
Coordinate with designers, marketers, and developers to ensure cohesive campaign execution.
Audit and revise existing ads or collateral for improved engagement and performance.
Hotel Front Desk Agent
Walt Disney World Company
Lake Buena Vista
01.2002 - 09.2003
Welcome and greet guests with a warm, friendly, and professional Disney service standard
Perform guest check-in and check-out procedures efficiently and accurately
Provide information about hotel amenities, park tickets, transportation, dining, and special events
Answer phones, respond to guest inquiries, and assist with reservations or modifications
Handle guest requests promptly, ensuring satisfaction and resolving concerns with Disney’s “Guest Service Recovery” approach
Process payments, verify identification, and issue room keys securely
Coordinate with housekeeping and maintenance teams to ensure room readiness and address guest needs
Promote and upsell room upgrades, vacation packages, and additional services to enhance guest experiences
Maintain knowledge of Walt Disney World Resort policies, promotions, and special offerings
Ensure accurate recordkeeping and compliance with safety, security, and operational proc
Education
Bachelor of Science - Psychology
Ferris State University
Big Rapids, MI
05-2006
Bachelor of Science - Advertising/Marketing
Ferris State University
Big Rapids, MI
05-2004
Skills
Team leadership and motivation
Sales team training and development
Performance management
Strategic planning
Goal setting and accountability
Delegation and time management
Verbal and written communication
Client relationship building
Conflict resolution
Presentation and public speaking
Cross-functional collaboration
Adaptability and resilience
Problem-solving
Decision-making under pressure
Customer-focused mindset
Results-driven attitude
Proficient in Microsoft Word, Excell
Proficient in SMS, Salesforce, Club Profit and Sertifi