Tara Hines
Frisco,TX
Summary
Resolute Vice President who has climbed the ranks of the media and entertainment industry, recognized for excellence in program portfolio management and leading cross-functional execution. Successfully redefined a $2B organization's PMO to enhance strategic alignment and execute complex programs, resulting in substantial organizational advancements. Proven abilities in utilizing industry best practices to drive business value and outcomes, facilitating organizational change management, and achieving significant financial growth. Committed to fostering innovation and continuous improvement within high-performing teams.
Overview
23
23
years of professional experience
Work History
Vice President, EPMO
Comcast NBCUniversal
Dallas, TX
06.2019 - Current
- Develop & execute strategic plans to support the org's vision.
- Redefined PMO org to oversee comprehensive program execution & alignment with enterprise strategy.
- Direct end-to-end management of five ePMO units focused on governance, program execution, advisory support, standards compliance and change facilitation.
- Oversee execution of 20 complex programs with participation from over 500 employees across diverse domains including finance, product, marketing, technology and operations.
- Established an environment of empowerment, achieving leading eNPS scores.
Senior Director, Business Operations
FreeWheel
New York, NY
07.2015 - 05.2019
- Oversaw strategic initiatives within markets advertising, reporting directly to the General Manager.
- Administered financial operations for a $500M annual budget.
- Directed requirement-gathering processes by uniting Sales, Customers, and Operations for actionable insights.
- Defined, shared, and tracked Product KPIs and NPS metrics.
Associate Director, Product Management
AT&T
New York, NY
01.2014 - 06.2015
- Developed monetization strategies leveraging proprietary algorithms for data-driven insights.
- Optimized performance for TV, mobile, and ConnectedTV applications.
- Secured a yearly financial gain of $300 million.
- Led cross-functional teams focused on Privacy, Big Data, and Engineering.
- Implemented advertising initiatives reaching 1.46 million subscribers on DirecTV Now platform.
- Developed commercial solution to assess multi-channel campaign performance valued at $1M per campaign.
Global Product Director, Advanced SmartTV Advertising
TiVo/ROVI CORPORATION
New York, NY
01.2012 - 01.2013
- Oversaw establishment of first global connected TV ad network.
- Spearheaded SmartTV advertising for Samsung, Sony, and Toshiba.
- Directed financial strategies to achieve $144M annually.
- Led cross-continental programs by visiting Europe and Asia frequently.
Leadership Development Program Participant
AT&T
Dallas, TX
01.2002 - 01.2011
- Built a GM mindset through rotational assignments in the following roles:
- Manager: Business Call Centers
- Manager: Installation and Maintenance
- Associate Director: External Affairs – PUC and FCC liaison
- Associate Director: PMO – U-verse TV
- Associate Director: Product Management, U-verse TV Everywhere
- Chief of Staff to SVP – Contact Centers & Care
Education
Master of Business Administration - Corporate Strategy
University of Missouri – St. Louis
Bachelor of Science - Business Administration - Marketing
University of Missouri – Columbia
Skills
Industry Shaping
- IAB NewFronts (Hulu, YouTube)
- First Connected TV Ad Network
Consumer-Facing Products
- DirecTVNow
- AT&T U-verse TV Everywhere
- Samsung Connected TV Ads
Individual Thought Leadership
- Inventor on 17 US Patents for Media/Entertainment
- Author of IAB Connected TV Industry Standards Guide
Affiliations
Participant, Betsy Magness Institute; Premier leadership program for Sr Level execs in Media & Entertainment; Presently
Participant, Executive Leadership Program (ELCAP); Develops HiPos w/i Comcast for track to VP; Presently
Participant in Leadership: Develops high potentials in Comcast; 2018
IAB Advanced TV Committee: 2011 - 2018
Volunteer Instructor, Project Turn-Around; Taught Math & Science GED prep and PowerPoint classes; 2007-2008
References
References available upon request.
Timeline
Vice President, EPMO
Comcast NBCUniversal
06.2019 - Current
Senior Director, Business Operations
FreeWheel
07.2015 - 05.2019
Associate Director, Product Management
AT&T
01.2014 - 06.2015
Global Product Director, Advanced SmartTV Advertising
TiVo/ROVI CORPORATION
01.2012 - 01.2013
Leadership Development Program Participant
AT&T
01.2002 - 01.2011
Master of Business Administration - Corporate Strategy
University of Missouri – St. Louis
Bachelor of Science - Business Administration - Marketing
University of Missouri – Columbia
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