Summary
Overview
Work History
Skills
ACTIVITES & VOLUNTEER WORK
Timeline
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Tara Hudson

Tacoma,WA

Summary

Accomplished Digital Ad Operations Manager who successfully launched Alpha Media's Digital Audio Audience Extension program; expanding it's digital ad operations potential.

Looking for a new professional challenge with a growing team. Background includes developing campaigns, supporting branding strategies and adjusting strategies to meet changing demands with customer focused attitude.

Overview

4
4
years of professional experience

Work History

Digital Ad Operations Manager

Alpha Media USA
07.2023 - Current
  • Spearheaded the development of the company's Digital Audio Audience Extension program. Developed and established comprehensive processes from the ground up, including order management, campaign setup, and execution.
  • Functioned as the lead trainer and oversaw the team's flawless execution of digital audio initiatives.
  • Implemented strategies for optimizing campaign performance across multiple ad platforms to ensure success.
  • Developed comprehensive reports evaluating campaign effectiveness
  • Managed and executed digital campaigns across multiple advertising platforms.

Customer Success Manager

Alpha Media
08.2022 - 08.2023
  • Served as a strategic resource for sales representatives, offering advertising suggestions, brainstorming campaign strategies, and conducting regular check-ins.
  • Built meaningful customer relationships.
  • Analyzed campaign performance and offered recommendations to enhance reporting, including setting up goals and conversions.
  • Conducted client reporting calls, discussing performance metrics, insights, and improvements
  • Developed and supported Customer Success Representatives, ensuring their success.

Digital Ad Ops Coordinator

Alpha Media USA
04.2021 - 08.2022
  • Provided support to staff members regarding software applications, ad creation, and ad trafficking
  • Managed trafficking of digital ad campaigns
  • Facilitated partnerships with third-party agencies to enhance ad campaigns
  • Generated detailed performance reports

Skills

  • 19 years of customer support
  • Google Analytics
  • Performance optimization
  • Search engine marketing
  • Project management
  • Creative direction
  • Social media expertise
  • Advertising expertise
  • Campaign management
  • Ad Theorent, Google Ad Manager, Amperwave Streaming, Wide Orbit, Squarespace, Mighty Networks, Kajabi, vCreative
  • Email Campaign Management
  • Content Proofreading & editing
  • Customer relations
  • Promotional material analysis

ACTIVITES & VOLUNTEER WORK

Athlete and Chair of Sponsorship & Development 

Dockyard Roller Derby in Tacoma WA 

Writer for the News team & Acquisition Editor

The Borgen Project

Timeline

Digital Ad Operations Manager

Alpha Media USA
07.2023 - Current

Customer Success Manager

Alpha Media
08.2022 - 08.2023

Digital Ad Ops Coordinator

Alpha Media USA
04.2021 - 08.2022

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Tara Hudson