Tara Rothman

Helped scale and drive profitability, leading to its acquisition by Publicis in 2024. Lead a 15-person sales team responsible for generating over $135M in annual revenue in 2025. Own revenue targets, sales forecasting, pipeline management, and overall performance. Structure commercial models, drive complex negotiations and close high-value enterprise deals. Develop partnership strategies connecting brands with creators, cultural properties, social platforms and omnichannel activations. Cross-functional collaboration with Operational leadership aligning go-to-market strategies. Expand senior-level relationships with brands, agencies, and entertainment partners, generating incremental revenue opportunities. Cultivate high-performance organizational culture, aligning employee goals with company objectives.

Managed internal team comprised of branded entertainment, media solutions and sales. Stimulated growth among top clients including PepsiCo, Unilever, Marriott and Johnson & Johnson through non-traditional partnerships, rooted in creative services and production services. Collaborate with leadership team to identify, evaluate and manage strategic business opportunities. Evolve product offering, brand positioning and overall narrative in market. Streamlined interdepartmental operations. Establish optimal margin thresholds, by deal type, to grow profitability.

Managed account list for key clients at MindShare, Universal McCann, Digitas, OMD & PhD. Developed custom video solutions in collaboration with top YouTube and social influencers. Lead the implementation of $10 million upfront partnership with top-tier holding company nationally and managed multi-million dollar client-direct production services deal with PepsiCo.

Individual contributor and manager. Implemented national preferred partnership with a top-tier holding company, resulting in 100% YOY revenue growth. Collaborated with senior-level agency, client, creative, social, and PR teams to deliver branded entertainment programming.

Initial digital sales member established and grew revenue, including 3 of the Top 25 accounts (Unilever, Sprint and ABC Entertainment). Successfully implemented the first-ever corporate rate card with Unilever. Executed integrated programs across Time Inc Style & Entertainment Group.