Tara Winter
Scottsdale,AZ
Summary
Multifamily operations leader with expertise in lease-up execution, leasing strategy, resident experience, budget management, and regulatory compliance. Combines site leadership with marketing vendor oversight and team coaching to increase occupancy and improve community reputation. Drives steady revenue growth through disciplined operations and resident-focused service delivery.
Overview
12
12
years of professional experience
Work History
Community Director
GRE Management
Phoenix, AZ
08.2025 - Current
- Led daily operations across leasing, marketing, administration, and maintenance to achieve performance goals.
- Developed and implemented initiatives for the property and team to further enhance resident satisfaction, as well as the property's performance and reputation.
- Achieved performance goals, including resident satisfaction, net operating income, occupancy and facility management.
- Facilitated proactive communication and engagement with residents to enhance satisfaction and resolve issues promptly.
- Ensured community upkeep by proactively identifying and resolving issues.
- Achieved rental rate increases and maintained resident retention rates, resulting in rental income growth.
- Develop and manage the property's operating budget, including overseeing rent collection, monitoring cash flow requirements, and adjusting operations as appropriate.
- Managed financial and other reporting requirements in collaboration with the accounting team.
- Oversaw vendor relationships by collecting bids, administering contracts, and supervising delivery of services.
- Adhere to all federal, state and local legal requirements for property management, including fair housing.
- Provided immediate assistance during emergencies to ensure resident safety.
- Collaborated closely with staff members from diverse departments to ensure effective implementation of projects related to community development objectives.
- Utilized social media platforms effectively to promote the organization's mission and engage target audiences.
- Identified potential partnerships with organizations to increase resources available to the community.
- Developed and managed budgets for programs related to community development activities.
- Prepared presentations outlining key points related to upcoming initiatives or campaigns within the community.
- Conducted research on current trends in the field of community development, analyzed data and prepared reports accordingly.
- Evaluated effectiveness of existing programs designed to improve quality of life within targeted communities.
- Researched best practices for engaging communities through public outreach initiatives.
- Managed allocation of property resources to meet compliance standards.
- Achieved rental rate increases and maintained resident retention rates, resulting in rental income growth.
- Managed allocation of property resources to meet compliance standards.
Community Manager
KSG Management
Phoenix, AZ
10.2024 - 08.2025
- Supported community revenue growth through targeted campaigns and partnership outreach.
- Built and delivered marketing campaign that raised inquiries by 25%.
- Planned and coordinated community events to increase engagement and brand awareness.
- Planned resident events to support retention efforts.
- Guided leasing associates in securing leases, contributing to a sustained 98% occupancy rate.
- Negotiated lease terms, reaching 75% renewal rate.
- Oversaw daily operations to maintain efficient management of a 168-unit community.
- Improved property maintenance workflows, cutting response times by 50%.
- Monitored financial KPIs and summarized insights to inform budget and growth planning.
- Guided leasing process by coaching team on sales strategies and follow-through.
- Led weekly team meetings to establish goals and track progress, fostering team accountability.
- Resolved conflict situations to maintain a positive community environment.
- Reviewed complaints, disturbances, and violations, then resolved issues under community rules.
- Scheduled vendor services and negotiated contracts to lower costs for community platforms.
- Developed online communities through strategic engagement and outreach efforts. through engaging content and targeted outreach.
- Built content calendars for all social media channels and scheduled posts ahead of time.
- Expanded community and industry knowledge to prepare for future occupancy needs and share recommendations.
Area Leasing Manager
GRE Management
Scottsdale, AZ
04.2024 - 10.2024
- Improved premises conditions through routine site visits, consistent upkeep, and sales coaching support.
- Maintained strong site standards through regular inspections and coaching support for the sales team.
- Delivered guidance and direction for portfolio through implementation of impactful programming training and 1 on 1 coaching.
- Support sales team development to drive best-in-class performance.
Assist with recruitment and hiring for portfolio sales team, focusing on attracting and retaining top talent to improve sales results. - Streamlined communication between tenants and ownership to address concerns effectively.
- Accelerating achievement of budgeted occupancy and revenue
- Stronger sales and occupancy results through close collaboration with operations and marketing partners, aligned strategy execution, effective support for community and team challenges, and focused sales staff training.
- Introduced new initiatives aimed at driving team engagement.
- CRM report analysis revealed strengths and improvement opportunities for community teams.
Timely, accurate weekly and monthly sales reports were submitted. - Trained staff on compliance, policies and procedures to maximize success.
Leasing Manager
Sparrow Living
Glendale, AZ
10.2022 - 04.2024
- Supported better site conditions through routine visits, consistent upkeep, and sales coaching.
- Preserved strong site standards through regular inspections and coaching support for sales teams.
- Managed Sparrow Living leasing pipeline from inquiry to signed lease.
- Provided strategic and tactical guidance for assigned portfolio through rollout of programming, training, and 1:1 coaching.
- Developed marketing strategies that increased occupancy levels and attracted potential tenants.
- Devised resourceful strategies to maximize occupancy rates.
- Reviewed competitors' prices and amenity packages, followed by pricing updates to remain competitive.
- Ensured immediate response to all incoming leads through effective CRM management.
- Demonstrated expertise in direct comps, leasing, and sales techniques to achieve desired occupancy and revenue results.
- Implemented tenant retention programs, decreasing turnover and vacancy rates.
- Resolved tenant complaints promptly to maintain positive relationships.
- Collaborated with property managers to keep units ready for new tenants and oversee smooth moves.
- Conducted market research to identify potential clients and target markets for senior living services.
- Managed eviction processes for tenants, ensuring legal compliance and documentation accuracy. and maintained organized court documentation during a community manager absence.
- Connected with clients to understand requirements and offer tailored recommendations. to understand their needs and provide tailored solutions.
- Maintained reputation management standards, achieving top-rated reviews and positive customer feedback.
- Demonstrated exceptional public communication skills while effectively resolving challenging situations with existing and potential tenants.
- Ensured compliance with all Fair Housing, federal, state, and local laws concerning property leasing and management.
- Marketed and advertised vacancies on media and advert channels to attract potential tenants.
- Developed strong relationships with clients to foster trust and loyalty.
- Increased revenue by skillfully upselling and closing customer sales and driving product benefits around client needs.
- Greeted incoming customers and provided expert sales and service to drive revenue.
Escrow Assistant
Fidelity National Title Agency
, US
01.2021 - 12.2021
- Performs administrative support tasks to transfer the title of a real estate property in real estate transactions, such as a purchase or refinance.
- Communicate with title insurance representatives, insurance company representatives, loan officer, escrow processors and team members, title company, real estate agents, and clients to assist escrow officer in the closing process.
- Demonstrated excellence in identifying and managing prospective clients to maximize sales revenues.
- Monitored current trends in the market and local competitiveness to assess the potential effect on community's occupancy, market rent, and sales outcomes.
- Developed short and long-term marketing plans and goals to sustain occupancy while adhering to the community's established policies on concessions, specials, and other programs.
- Coordinated communication between buyers, sellers, and agents during closings.
- Maintained accurate records of all escrow files and transaction details.
Leasing/Marketing Manager
WestCorp Management Group- Evolve Luxury Apartment Homes
Henderson, NV
01.2021 - 12.2021
- Developed and implemented strategies that increased occupancy rates by securing long-term tenants.
- Resourcefully secured long-term tenants, boosting occupancy rates.
- Maintained consistent occupancy levels of 97-100%, resulting in minimal delinquencies.
- Set measurable goals for increasing occupancy rates through strategic marketing initiatives, while maintaining compliance with the community's policies on concessions, specials, and programs.
- Leveraged understanding of direct comps, leasing, and sales strategies to accomplish occupancy and revenue targets.
- Ensured prompt handling of incoming leads through effective use of CRM.
- Generated leads and improved conversion rates by effectively identifying and engaging prospective customers.
- Qualified and nurtured prospect leads in a way that established long-term trust.
- Monitored industry trends in market trends and local competition affecting community occupancy, market rent, and sales results.
- Resolved tenant relations issues through effective problem-solving techniques, enhancing tenant satisfaction.
- Received average Reputation Management/Guest ratings of 5 stars.
Leasing/Marketing Manager
Pinnacle Campus Living Management/ Echo 1055
US
01.2019 - 10.2020
- Managed community marketing, print and internet advertising, sales activities, and leasing processes to achieve revenue, occupancy, and resident retention goals.
- Developed sales/marketing strategies that increased property traffic in the UNLV area.
- Analyzed market trends to identify potential opportunities for growth.
- Maintained a thorough knowledge of the community and surrounding competitors.
- Accurately prepared weekly leasing reports & leasing data.
- Conducted weekly file audits and prepared nightly and weekly leasing and marketing reports.
- Perform audits on new lease & renewal files for key controls.
- Prepared monthly marketing Calendars for resident events & Team scheduling.
- Demonstrated public communication skills to resolve complex challenges through critical problem-solving.
Leasing/Marketing Manager
Greystar Property Management/ The U in Davis
US
01.2016 - 12.2018
- Achieved and maintained a 100% leasing closing ratio by effectively engaging with prospective tenants.
- Developed sales and marketing strategies that increased property traffic.
- Monitored community trends and competitor activities to inform leasing strategies.
- Prepared weekly leasing reports and analyzed leasing data to identify performance trends.
Leasing Consultant
Peak Campus Management, LLC / CastleRock at Fresno
07.2014 - 01.2016
Education
Real Estate License -
Arizona School of Real Estate
10-2026
Skills
- Leasing management
- Budget management
- Vendor management
- Marketing management
- Yardi
- Onesite
- Rent Cafe
- Entrata
- Staff supervision
- Event coordination
- Resident relations
Real Estate License
Currently enrolled in Arizona School of Real Estate
Timeline
Community Director
GRE Management
08.2025 - Current
Community Manager
KSG Management
10.2024 - 08.2025
Area Leasing Manager
GRE Management
04.2024 - 10.2024
Leasing Manager
Sparrow Living
10.2022 - 04.2024
Escrow Assistant
Fidelity National Title Agency
01.2021 - 12.2021
Leasing/Marketing Manager
WestCorp Management Group- Evolve Luxury Apartment Homes
01.2021 - 12.2021
Leasing/Marketing Manager
Pinnacle Campus Living Management/ Echo 1055
01.2019 - 10.2020
Leasing/Marketing Manager
Greystar Property Management/ The U in Davis
01.2016 - 12.2018
Leasing Consultant
Peak Campus Management, LLC / CastleRock at Fresno
07.2014 - 01.2016
Real Estate License -
Arizona School of Real Estate