Work Preference
Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Certification
Timeline
Generic
TAREQ ALI
Open To Work

TAREQ ALI

Director of Corporate Marketing & Communications
aston,PA

Work Preference

Job Search Status

Open to work
Desired start date: 2 weeks notice

Desired Job Title

Director, Corporate Marketing & Communications – US & CanadaDirector, Marketing & CommunicationsManager, Marketing & External CommunicationsManager, Strategic Marketing & Business PlanningManager, Marketing Communications

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid
Location: aston, PA, US
Open to relocation: Yes

Salary Range

$180000/yr - $200000/yr

Summary

Dynamic and results-oriented Marketing & Communications leader with 20+ years of success driving revenue, market share, and digital transformation for Fortune 500 companies across North America and APAC. Proven record of leading large-scale integrated marketing, corporate communications, and business development programs delivering double-digit revenue growth, enhanced brand equity, and market leadership. Expert in MarTech transformation, CRM & CX programs, and integrated, multi-channel campaigns. Recognized corporate spokesperson and thought leader with deep expertise in brand repositioning, stakeholder engagement, and crisis communications in the B2B and construction sectors.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Director, Corporate Marketing & Communications – US & Canada

BLACK & MCDONALD LIMITED
Kansas City, MO
01.2018 - Current
  • Leading overall North American marketing and communications strategy for a $4B+ diversified construction services group serving 15 regions, 50+ offices, and multiple business lines in construction, facility management and technical services (HVAC).
  • Reporting directly to the President & CEO.
  • Built and led a North American Marketing & Communications Centre of Excellence, supporting 28% YoY sales revenue growth and streamlining cost and operational efficiencies by 20%.
  • Directed digital transformation—developed an integrated marketing roadmap covering 20+ websites, intranet, SEO/SEM strategies, and social channels, boosting inbound leads by 42% YOY and social engagement by 65%.
  • Led full-cycle brand reviews for corporate, subsidiary and product brands resulting in repositioned brand portfolio strategy with new visual identity and a differentiated value offering. Brand tracking studies reported a lift in total unaided recall of 80%+ among target customers over 4 years.
  • Conducted market research and competitive reviews and developed GTM strategies with integrated campaigns for six new product launches and 5 new vertical markets in KY, MO, TX, UT, NY and across Canada.
  • Implemented Salesforce CRM, Marketing Cloud, and Marketing Intelligence, enabling advanced analytics and automated lead nurturing (MQLs) that increased sales pipeline conversion by 18%.
  • Designed enterprise CX strategy—mapped customer journeys, improved UX/UI, and implemented the Medallia platform, improving customer satisfaction scores (NPS) by 15%.
  • Directed targeted digital ad campaigns across Google, LinkedIn, and Facebook, delivering 6:1 ROI on ad spend.
  • Elevated corporate profile—secured national media coverage, keynoted at major conferences, and successfully managed crisis communications during high-profile incidents.

Director, Marketing & Communications

CANADIAN INSTITUTE OF STEEL CONSTRUCTION
Toronto, ON
01.2012 - 01.2018
  • Directed national marketing, communications, membership growth, and government/media relations for 7 regions across Canada.
  • Repositioned the national CISC brand and product lines and launched 3-year integrated marketing plan that grew memberships 20% annually and product/course sales 10%+ annually.
  • Developed bilingual corporate website, increasing traffic by 20% to 8M+ hits/year.
  • Launched two engineering mobile apps, expanding reach to 10K+ downloads in first year.
  • Established CRM system to centralize membership, events, and communications—cutting processing time by 40%.
  • Developed external communications campaigns across multiple channels to position Steel as “the material of choice” including digital, print, conference and tradeshow elements that resulted in steel market share growth in Canada by 12% over 3 years.
  • Spearheaded government relations and advocacy campaigns that resulted in several federal, provincial and municipal policy wins, and participated in first CISC national delegation to the Canadian Parliament.
  • Served as company spokesperson for both national and international media, and regularly keynoted at key industry conferences to promote the sustainable use of steel.

Manager, Marketing & External Communications

ST. MICHAEL’S HOSPITAL
Toronto, ON
01.2008 - 01.2011
  • Led comprehensive hospital rebranding project, improving brand recognition by 30%, and repositioning the hospital as an academic health sciences center focused on patient care, cutting edge research and education.
  • Built external profile for the hospital through successful community partnerships such as Doors Open Toronto and Toronto Waterfront Marathon.
  • Provided turnkey marketing services to over 130 departments and six clinical program areas, and supported fundraising efforts.
  • Launched corporate website, social strategy, and a digital signage network across 40+ locations.
  • Launched several internal, multi-channel communications campaigns that delivered strong results including achieving top 3 scores in the Hospital’s accreditation program, and an increase in nominations for the “Values in Action” employee awards program by150%.
  • Led media pitches for Hospital’s breakthrough research programs leading in consistent growth in fundraised dollars, and grew revenue for tertiary programs such as paid weight loss clinic, mental health through art programs, and inner-city health programs.

Manager, Strategic Marketing & Business Planning

CRH CANADA (HOLCIM CANADA)
Vaughan, ON
01.2002 - 01.2008
  • Led the launch of the new Holcim global brand and marketing programs across multiple markets, with post-launch brand awareness measured at over 80% in certain key markets.
  • Spearheaded the repositioning and relaunch of the Dufferin Construction/Aggregates/Concrete group of brands and the St. Lawrence Cement group corporate brands in Canada, improving alignment and integrated value offerings.
  • Launched several new product lines including eco-friendly and high-performance concrete mixes resulting in effective marketshare growth in the LEED certified green buildings sector.
  • Launched industry-first e-business portals, increasing usage by 52% in first year.

Manager, Marketing Communications

HOLCIM ASIA PACIFIC
Thailand
01.2000 - 01.2002

Education

MBA - Business Administration

Preston University
Pakistan

BBA - Business Administration

Assumption University
Thailand

Executive Leadership Program

Cornell University
USA
10-2024

Skills

    Brand Strategy Integrated Marketing Campaigns Corporate Communications Digital Transformation MarTech & CRM (Salesforce, Marketing Cloud) Customer Experience (CX) Stakeholder Engagement Demand Generation Market Expansion Change Management Media Relations Crisis Communications P&L Management Cross-Functional Leadership Executive Advisory SEO/SEM Strategy Multi-Channel Digital Campaigns Thought Leadership

Languages

English
Native or Bilingual
Bengali
Native or Bilingual
Thai
Full Professional
Hindi
Full Professional

Affiliations

  • Past Chair & Executive Council Member – Canadian Institute of Marketing
  • Sales & Marketing Mentor – Acces Employment
  • Judge – Ontario Colleges Marketing Competition

Certification

Digital Marketing Management– University of Toronto | Marketing Communications Management – York University | CRM, CX, and MarTech Platforms (Salesforce, Hubspot, Medallia, Google Analytics, Google Ads, SEMRush, WordPress, Adobe Creative Suite)

Timeline

Director, Corporate Marketing & Communications – US & Canada

BLACK & MCDONALD LIMITED
01.2018 - Current

Director, Marketing & Communications

CANADIAN INSTITUTE OF STEEL CONSTRUCTION
01.2012 - 01.2018

Manager, Marketing & External Communications

ST. MICHAEL’S HOSPITAL
01.2008 - 01.2011

Manager, Strategic Marketing & Business Planning

CRH CANADA (HOLCIM CANADA)
01.2002 - 01.2008

Manager, Marketing Communications

HOLCIM ASIA PACIFIC
01.2000 - 01.2002

MBA - Business Administration

Preston University

BBA - Business Administration

Assumption University

Executive Leadership Program

Cornell University

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