Taryn Bushlow Wiley
Caddo,TX
Summary
Dynamic and results-driven marketing professional with over 20 years of experience in customer relationship marketing, customer loyalty, and data-driven multi-channel marketing strategies. Proven track record of leveraging data analytics to optimize campaigns, drive customer engagement, and improve ROI. Extensive experience in banking operations, including hands-on work on the teller line and behind-the-scenes back office functions. Skilled in budgeting, program management, and utilizing advanced tools to derive actionable insights. Adept at combining data insights with strategic marketing execution to enhance customer experiences and achieve measurable business outcomes. Seeking to apply my data-centric approach and leadership skills in a Marketing Manager role to drive growth and customer retention.
Overview
13
13
years of professional experience
Work History
Deposit Operations Specialist
First United Bank
Durant, OK, USA
08.2024 - Current
- Decisioning on key deposit transactions, including NSF and Stop Payment requests, ensuring accuracy and compliance with banking regulations.
- Handle adjustments and disputes related to customer accounts, providing swift resolutions and enhancing customer satisfaction.
- Collaborate across departments to streamline operational workflows and ensure efficient transaction processing.
Financial Services Representative
First Bank
Frisco, TX, USA
04.2023 - 07.2024
- Advised clients on the best bank products and services, ensuring long-term relationships and customer satisfaction.
- Support daily branch operations and maintain knowledge of all financial products to deliver personalized client services.
- Processed financial transactions accurately while maintaining compliance with banking regulations.
- Mentored junior staff, fostering professional growth and enhancing team performance in client interactions.
Lead Teller
Credit Union of Texas
Castle Hills, TX, USA
08.2022 - 04.2023
- Delivered high-quality customer service to credit union members, overseeing teller operations and ensuring seamless transactions.
- Managed cash flow, including ATM, CDM, Vault, and teller drawers, and ensured audits were completed with zero discrepancies.
Senior Marketing Manager
WorldVentures
Plano, TX, USA
09.2018 - 11.2020
- Led the creation of an optimized onboarding journey for all new representatives, driving engagement and retention.
- Managed cross-functional teams to develop digital campaigns across multiple channels (SMS, MMS, App Notifications).
- Used data insights from past campaigns to predict trends and build go-to-market strategies for future promotions.
- Collaborated with internal teams to optimize creative, ensuring alignment with new brand messaging and goals.
Reward Manager/Client Services & Senior Communications Analyst
Brierley+Partners
Plano, TX, USA
05.2013 - 09.2018
- Managed rewards catalog, vendor relationships, and client budgets, optimizing customer retention and program effectiveness.
- Coordinated marketing and promotions across channels, including e-mail, direct mail, and web platforms.
- Delivered regular performance reports to key stakeholders to inform ongoing program optimization.
- Managed the transition of email campaigns from DMC to Salesforce, enhancing campaign targeting and performance.
- Led real-time marketing campaigns across client accounts, ensuring alignment with business goals and objectives.
- Collaborated with internal teams to improve client relationships and campaign delivery.
Education
Bachelor of Science - Business Administration
High Point University
High Point, NC05-2007
Skills
- Campaign Optimization
- A/B Testing
- Segmentation
- Retargeting
- Salesforce
- Teradata/Aprimo Real-Time
- Unica
- CampaignWare
- MicroStrategy
- Hyperion
- Business Objects
- SQL
- Direct Mail
- SMS
- MMS
- Mobile App Notifications
- Jira
- SAP
- WorkFront
- AtTask
- Teller Line Experience
- Deposit Operations
- Transaction Decisioning
- Budget Management
- Program Development
- Vendor Relations
- Cross-Functional Team Leadership
- Stakeholder Management
Timeline
Deposit Operations Specialist
First United Bank
08.2024 - Current
Financial Services Representative
First Bank
04.2023 - 07.2024
Lead Teller
Credit Union of Texas
08.2022 - 04.2023
Senior Marketing Manager
WorldVentures
09.2018 - 11.2020
Reward Manager/Client Services & Senior Communications Analyst
Brierley+Partners
05.2013 - 09.2018
Bachelor of Science - Business Administration
High Point University