Tasha Swearingen

• Optimized content with key search terms to drive traffic and online visibility.
• Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
• Designed targeted email marketing campaigns to reach desired audience.
• Wrote copy for social media posts, promotional emails, and other marketing collateral.
• Implemented segmentation and behavioral marketing messages based on customer preference, buying behavior, past email performance and marketing objectives.
• Evaluated and enhanced content by integrating information derived from Ahrefs and Google Analytics (sometimes BuzzSumo).
• Authored and edited original content across diverse media formats.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Completed thorough research into assigned topics.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
• Worked with teams of designers, editors and marketers to create content for client campaigns.
• Performed keyword research to optimize content for SEO.
• Monitored competitor content to identify areas for improvement in client campaigns.
• Repurposed and optimized existing content for use in different mediums.

• Oversaw compliance with style guide, editorial guidelines and brand identity throughout entire publication portfolio.
• Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
• Incorporated SEO techniques into digital publications, optimizing page ranks to improve traffic.
• Handled final proofreading, copy editing and revision functions for deliverables.
• Developed and initiated projects and monitored performance.
• Achieved project deadlines by coordinating with contractors to manage performance.
• Planned, designed and scheduled phases for large projects.
• Drove team success through shared vision and recognition of quality performance.
• Led project teams through design, construction and launch process.
• Modified and directed project plans to meet organizational needs.
• Identified plans and resources required to meet project goals and objectives.
• Planned and monitored implementation of technology-based learning programs.
• Targeted diverse learning modalities in development of new course content and training programs.
• Effectively implemented best training practices and adult learning principles in planning and creation of instructional materials.

• Managed and optimized company content (health insurance and Medicare) and content production systems, including web pages, blogs, emails, social media, videos, etc. to maximize clarity, impact, connection, and ultimately lead production and sales.
• Optimized lead production and conversion, including:
• Used SEO strategies to optimize content and maximize web traffic,
• Optimized web pages for conversion, including split testing, content improvement, and clarity.
• Optimized email content to improve open rate and click-through rate
• Efficiently implemented, optimized, and oversaw other media, such as video and social media assets
• Maintained existing content and implemented new content, including web pages, blogs, book, emails, video, etc.
• Created/assigned engaging content to promote all aspects of the FPP.
• Created video content.
• Created writing assignments based on keyword research and clear content strategies.
• Managed review and publication of content.
• Managed client communication to optimize connection, relationship, and engagement.
• Designed, implemented, and managed systems to efficiently track results and progress.
• Documented company processes and systems.
• Oversaw documentation, measurement, optimization of CRM (AgentCRM)

• Wrote content and uploaded it to Homeschool(dot)com's content management system (WordPress).
• Determined readiness of written pieces, made changes and approved final versions for publication.
• Worked with Content Manager to plan various relevant and evergreen blog and article topics along with themed/seasonal unit studies for coverage.
• Prepared, researched for, wrote and edited 2 to 4 pieces each week.
• Edited older content to improve readability, SEO-optimization, and impact.
• Posted daily on 3 social media sites.
• Posted and promoted articles on Facebook, Instagram, Twitter, and Pinterest.
• Monitored analytics for social media platforms and YouTube channel, then shared data in weekly meetings.
• Devised attention-grabbing headlines and implemented SEO best practices for each post or article.
• Created timely, thematic unit studies while implementing SEO best practices.

• Completed thorough research into assigned topics.
• Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
• Managed competing deadlines with efficiency.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Collaborated with Lead Editor/Editing Manager in development of haircare and product-focused content, maintaining consistency with brand marketing and message strategies.
• Actively listened to customers (via site forum) and used pain points as driving force for future content.

Democracy Data is a large grassroots organization that primarily engages in advocacy for current or pending legislation. My job as a copy editor was to correct (and often rewrite) writers' submissions to ensure they were in line with the company's style guidelines and honestly represented a constituent's viewpoint.

• Reviewed and edited content for correct grammar and style.
• Developed and maintained database of high-quality boilerplate copy, enabling faster service and turnaround for time-sensitive projects.
• Proofread, edited, and evaluated final copy to verify content aligned with established guidelines and properly represented a constituent's viewpoint.
• Provided concise and constructive editorial feedback to writers by sending submission back (along with suggestions) and, in some cases, doing a complete rewrite (after giving a writer a couple of opportunities). In the case of a rewrite, I'd also listen to the recorded call with a constituent.
• Assisted in creating spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.