Tasha Wilson
Sidney,OH
Summary
Dedicated skilled nursing home marketing and admissions professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
17
17
years of professional experience
Work History
Director of Admissions and Marketing
Shelby Skilled Nursing And Rehabilitation
Sidney, Ohio
08.2019 - Current
- Created and managed marketing budget and monthly reporting.
- Developed and implemented social and digital plans, promotional calendars and marketing programs.
- Identified new opportunities to enhance communication with team members, leveraging internal communication channels and executing tactics for delivering key messages and information to audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors and leading healthcare partners.
- Drove marketing efforts by orchestrating external and internal advertising campaigns.
- Assisted in patient admission process based on federal and state laws.
- Confirmed all insurance benefits met standards of admissions as dictated by policy.
- Completed preliminary paperwork for incoming and outgoing patients.
Eligibility/Referral Specialist II
Shelby County Job & Family Services
Sidney, Ohio
02.2007 - 08.2019
- Reviewed applications for different aid programs and determined which qualification criteria for individuals.
- Followed guidelines when reviewing applicant data to determine eligibility for economic assistance.
- Scheduled appointments with applicants to gather information and explain benefits processes.
- Followed guidelines when reviewing applicant data to determine eligibility for economic assistance.
- Interviewed applicants and explained scope of different available benefits.
- Maintained knowledge of all State of Ohio eligibility rules and regulations.
- Manage caseload of 750+ cases for nursing home, waiver and specialized coverage eligibility.
Store Manager
Hibbett Sports
Sidney, Ohio
02.2005 - 02.2007
- Managed inventory control, cash control and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Completed point of sale opening and closing procedures.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Developed new store location from ground up by hiring and training efficient team.
- Trained team members in successful strategies to meet operational and sales targets.
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
Education
No Degree - Human Services
Edison State Community College
Piqua, OhioNo Degree - General Studies
Wright State University
Dayton, OhioSkills
- Salesforce CRM Software
- Admissions Support
- Patient Admission
- Admission Procedures
- Social Media Campaign
- Public and Media Relations
- Medicare and Medicaid Eligibility
- Content Writing
- Verbal and Written Communication
- Residents Rights specialist
- Customer Service
- Planning and Coordinating
Shelby County Job & Family Services Employee of the Year
Awarded Employee of the Year in 2011 and 2015
Timeline
Director of Admissions and Marketing
Shelby Skilled Nursing And Rehabilitation
08.2019 - Current
Eligibility/Referral Specialist II
Shelby County Job & Family Services
02.2007 - 08.2019
Store Manager
Hibbett Sports
02.2005 - 02.2007
No Degree - Human Services
Edison State Community College
No Degree - General Studies
Wright State University
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