Tatiana Elsheikh
Miami,FL
Summary
Enthusiastic global marketing, sales and project management professional with 5+ years of experience in diagnostic healthcare industry. Fluency in French, Spanish and Arabic adept at working with colleagues and customers of all backgrounds. Ability to handle multiple projects simultaneously with a high degree of accuracy. Extremely personable, positive, and energetic with high emotional and social intelligence.
Overview
6
6
years of professional experience
Work History
Account Executive
Nu Skin
03.2024 - Current
- Developed, maintained and utilized diverse client base.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Associate International Marketing Manager
Quidel
02.2021 - 11.2023
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for product launches, rebranding campaigns and promotions.
- Created and managed social media campaigns to increase brand awareness and maximize online presence.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Used data analytics to track lead generation campaigns and improve quality.
- Oversaw budget allocation and resource utilization to maximize marketing ROI.
- Managed execution and logistics of 10+ international trade shows, internal meetings, sales trainings and virtual events per year.
Project Manager
Quidel
12.2021 - 07.2022
- Managed process for all language and localization aspects related to packaging, software, and marketing sales collateral for 21 brands.
- Coordinated translation activities to ensure that all languages were kept current to approved English master files for software, literature and packaging.
- Served as liaison between distribution partners, translation agency, international product managers and internal resources to improve content, accuracy and speed of translations.
- Supported software team in Graphical User Interface language verifications, creating detailed translation reports via InDesign each time instruments underwent software updates.
- Assisted in maintaining spending within designated budget.
International Marketing Specialist
Quidel
12.2018 - 01.2021
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Worked closely with in-house design team to develop visuals for content.
- Maintained inventory of marketing literature, archive files and sample files.
- Tracked key metrics and developed spreadsheets and data models to inform strategic decisions.
- Managed execution and logistics of 8+ international trade shows, internal meetings, and sales trainings per year.
Education
BBA - Marketing
University of San Diego, School of Business
San Diego05.2018
Skills
- Event Management (Trade Shows, Conferences)
- Digital Marketing (E-mail, Social Media)
- Marketing (Global, Product)
- Microsoft (Excel, PowerPoint)
- Data Analysis (IBM Cognos)
- CRM Software (Salesforce)
- Marketing Research
- Marketing Strategy
- Competitive Analysis
- Project Management
- Advertising Campaigns
- Cross-cultural Communication
- Business Development
- Account Management
Timeline
Account Executive
Nu Skin
03.2024 - Current
Project Manager
Quidel
12.2021 - 07.2022
Associate International Marketing Manager
Quidel
02.2021 - 11.2023
International Marketing Specialist
Quidel
12.2018 - 01.2021
BBA - Marketing
University of San Diego, School of Business
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