Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Tatiana Favela

Las Cruces,NM

Summary

Driven multi-media content creator and news writer with five years of TV broadcasting background and two years of communications/marketing experience at a large university in New Mexico. Expertise in generating compelling content to reach key audiences while utilizing public relations skills with media partners, internal and external audiences. Skilled at managing tight deadlines in fast paced environments; scheduling interviews with multiple personnel; quickly learning new responsibilities and organization skills; communications and networking; and coordinating with teammates to capture, edit and produce news/promotional content for online publications and social media. Seasoned expert at managing multiple marketing and communication channels; social media; and maintaining updated knowledge of digital media trends to craft targeted content for maximum effect. Highly motivated to grow as a professional in communications and media in the film/television/entertainment industry with complete commitment to the workforce. My objective is to obtain a position where my experience and skills can be beneficial for self-growth and employer; enhance productivity; expand my knowledge in the film/TV/entertainment industry through various channels; and further sustain a positive reputation for the company.

Overview

9
9
years of professional experience

Work History

Communications Specialist

New Mexico State University
10.2021 - Current
  • Handled internal and external contacts while providing customer service according to departmental policies and procedures.
  • Prepared several event communications for special events, took videos during event, and promoted on web and social media channels.
  • Improved team efficiency via training in marketing and promotions.
  • Managed email marketing encompassing content development and distribution using Mail Chimp.
  • Reviewed staff-written materials and edited for content and brevity.
  • Responsible for producing and editing content for social media channels including editing interviews or short promo videos.
  • Handle and maintain various internal relationships with departments and colleges to continuously share impactful stories, student/faculty/staff highlights, and research happening at NMSU.

Sideline Reporter

Learfield IMG College
11.2021 - 02.2023
  • Delivered authoritative sports coverage on the sidelines for NM State Football and NM State Men's Basketball games at home with careful attention to game facts, stats, and predictions.
  • Asserted and maintained positive energy on fair for fanbase.
  • Did multiple live hits throughout the games including live interviews with sponsors and coaches.
  • Promote games on social media while interacting with fans at games.

Digital Producer

KTSM-TV News Channel 9
06.2021 - 10.2021
  • Provided quality story ideas to enhance digital content on the station's website, social media pages, and also reformat to broadcast on air.
  • This included writing strong feature pieces, press releases, evergreen, breaking news, and active weather coverage online
  • Monitored multiple platforms to check in with engagement while scheduling web articles every 30 minutes for social media including Social Flow and Chart Beat
  • Knowledgeable on setting up live video streams on website.
  • Checked daily social media activity with followers and find new was to stay engaged with online audience.
  • Proofread and edit reporter's web stories.
  • Wordpress experience.

MMJ/Weekend Anchor

KTSM-TV News Channel 9
04.2018 - 05.2021
  • Responsible for bringing story ideas on a daily basis.
  • Set up interviews with sources, gathered elements to cover the stories including audio and visual, edited under tight deadlines to air and go live.
  • Kept communication with producers, assignments editors, news directors throughout the day.
  • Wrote, edited, and published stories on web site including teases for shows on social media including Twitter and Facebook.
  • Handled news stories on multi-media platforms as well as share presence on social media through Facebook lives.
  • Co-produced newscasts while anchoring weekend shows and wrote web stories of stories shared on shows
  • Learned to produce newscasts on my own.

Photojournalist

KTSM-TV News Channel 9
07.2017 - 08.2018
  • Responsible for gathering interviews, video, audio for multiple news stories to air on broadcast.
  • Edited stories under tight deadlines to air.
  • Set up live shots with reporters at various locations, retrieved signal from satellite tower, connected cables with camera equipment to ensure signal and picture were accessible and visible for air at news station.
  • Very skilled on editing on Adobe Premiere Pro.
  • Skilled in camera technicalities and equipment that comes with gear (tripod, lights, microphone).

Production Assistant

KTSM-TV News Channel 9
06.2016 - 08.2017
  • Controlled in studio cameras for live newscasts, floor directed talent, kept close communication with director for change of shots or any movement.
  • Monitored audio levels for live in studio newscasts, responsible for preparing mic and IFB for anchors, adjusted levels for opening and closing audio.
  • Designed graphics to air on newscasts for multiple reasons such as maps, charts, score cards, basic bullet point information, photos, etc.
  • Helped set up live shows in the field and worked with operations manager and directors to ensure signal and quality of show ran smoothly.

Sales, Marketing, Production

Doublescope Films
01.2016 - 06.2016
  • Responsible for coming up with new strategies/tactics in recruit local businesses.
  • Gained potential sponsors to collaborate and promote.
  • Kept an active presence on social media to also recruit any extras as far as talent to be a part of a production project such as music videos or short films.
  • Helped produce productions and provide ideas that would improve the quality of project.

Sales Associate

Allorica
01.2015 - 08.2015
  • Sold, upgraded premium packages for our client DIRECTV customers.
  • Well trained in product knowledge, responsible for meeting daily goals as well as giving quality customer service.

Sales Associate

Sunglass Hut
11.2014 - 08.2015
  • Provided great customer service, responsible for product knowledge and making daily credit goals.
  • Responsible for cleanliness and maintaining store by myself.

Education

Bachelor of Arts - Creative Media And Digital Film Making

New Mexico State University
Las Cruces, NM
12.2015

High School Diploma -

Coronado High School
El Paso, TX
06.2011

Skills

  • Verbal and Written Communication
  • Time Management
  • Problem Solving
  • News Stories Writing
  • Script Research and Studying
  • Films and Recordings Direction
  • Critical Thinking
  • Public Entertainment
  • Stories Editing
  • Graphics and Photo Imaging Software
  • Organization
  • Customer Service
  • Social Media Oversight
  • Managing Multiple Tasks
  • Brand Promotion
  • Digital Communications
  • Internal and External Communications
  • Public and Media Relations
  • Creative Strategies

Accomplishments

  • Voted second Best Reporter in El Paso by the City Magazine in December 2018
  • Lone Star Emmy-nominated reporter for "El Chuco Inspirations" franchise at KTSM in September 2021

Timeline

Sideline Reporter

Learfield IMG College
11.2021 - 02.2023

Communications Specialist

New Mexico State University
10.2021 - Current

Digital Producer

KTSM-TV News Channel 9
06.2021 - 10.2021

MMJ/Weekend Anchor

KTSM-TV News Channel 9
04.2018 - 05.2021

Photojournalist

KTSM-TV News Channel 9
07.2017 - 08.2018

Production Assistant

KTSM-TV News Channel 9
06.2016 - 08.2017

Sales, Marketing, Production

Doublescope Films
01.2016 - 06.2016

Sales Associate

Allorica
01.2015 - 08.2015

Sales Associate

Sunglass Hut
11.2014 - 08.2015

Bachelor of Arts - Creative Media And Digital Film Making

New Mexico State University

High School Diploma -

Coronado High School
Tatiana Favela