Taylor Cefalo
Marcellus,NY
Summary
Hardworking Associate Director knowledgeable about business practices in the non-profit industry. Adept at supporting and enhancing operations with a decisive leadership style and strategic approach to decision making.
Overview
6
6
years of professional experience
Work History
Associate Director of Events and Sponsorships
Museum of Science & Technology
12.2023 - Current
- Fulfill all sponsorships benefits
- Conduct prospect research to identify potential new donors, expanding the organization''s funding sources and opportunities.
- Plan all MOST fundraising events; develop detailed plans and execute them.
- Planned, and executed the Micron Unveiling Event
- Secure sponsors for STEM Challenges, Events, and ongoing partnerships
- Improved overall team efficiency by new collaboration tools.
- Established strong relationships with key industry partners.
- Actively participate in industry networking events, increasing company visibility and creating valuable connections with peers.
- Write proposals for potential sponsors
Marketing and Development Coordinator
Museum of Science & Technology
12.2022 - Current
- Oversee sponsor appreciation
- Work with the team to create new fundraising ideas
- Update the MOST webpage on Word Press as a new sponsor comes in.
- Optimized event planning procedures for various fundraising events, leading to higher attendance numbers and overall revenue generation.
- Maintained accurate donor records using database management systems, ensuring efficient tracking of contributions and communication history.
Brand Ambassador/Promotional Model
Hart Agency
04.2018 - Current
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
- Generated leads for future business opportunities by collecting customer contact information during promotional events.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
Brand Manager
Luck Grove Telecom
04.2022 - 12.2022
- Oversee content creation of all social media posts on all platforms
- Coordinated corporate events
- Supervised the development of several pieces of clothing materials and digital content to be utilized in marketing and recruiting.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
Eye Technician/Office Assistant
Skyline Optical
07.2019 - 08.2021
- Accounts Receivable
- Billing Insurance
- Sending invoices/bills.
Education
Associate of Applied Science in Business -
Bryant & Stratton College
Bachelors in business marketing - Concentration in social media
Southern New Hampshire University
Skills
- Work as part of a team of demonstrators to accommodate large crowds during promotion campaigns
- Utilized suggestive selling techniques by educating customers on merchandise selections
- Able to utilize problem solving techniques to address consumer concerns resulting in customer satisfaction
- Proposal Writing
- Work Planning and Prioritization
- Key Relationship Development
- Brand Management
- Event Planning
- Staff Coordination
- Social Media Management
Volunteer
- St. Jude's Syracuse Communications Committee
- Gigi's Playhouse marketing board
- Red Shoe Society- Ronald Mcdonald House
Timeline
Associate Director of Events and Sponsorships
Museum of Science & Technology
12.2023 - Current
Marketing and Development Coordinator
Museum of Science & Technology
12.2022 - Current
Brand Manager
Luck Grove Telecom
04.2022 - 12.2022
Eye Technician/Office Assistant
Skyline Optical
07.2019 - 08.2021
Brand Ambassador/Promotional Model
Hart Agency
04.2018 - Current
Associate of Applied Science in Business -
Bryant & Stratton College
Bachelors in business marketing - Concentration in social media
Southern New Hampshire University
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