Taylor Eriksen
Chesapeake,VA
Summary
Results-driven Account Management professional with extensive experience in managing high-value accounts in digital media and advertising. Expertise in leading comprehensive account strategies and translating performance data into actionable insights. Builds strong client partnerships that enhance retention, growth, and ROI through effective communication and cross-functional collaboration.
Overview
16
16
years of professional experience
Work History
Lead Account Manager
Brkthru Digital
, Remote
08.2022 - Current
- Spearheaded end-to-end client experience management, overseeing strategic planning to post-sale tracking.
- Managed execution of all campaign components, ensuring seamless implementation and maximizing ROI.
- Optimized campaign performance while maintaining strategic oversight throughout client lifecycle.
- Collaborated with sales team to create data-driven proposals that addressed specific client needs.
- Produced monthly strategic reports that delivered insights and recommendations in partnership with Support.
- Led weekly team meetings, establishing agendas and action items to enhance productivity.
- Coordinated cross-functional teams to align project goals and timelines effectively.
- Served as main point of contact for client issues, providing timely support.
- Identified customer needs by asking questions and advising on best solutions.
- Conducted regular client meetings to review project progress and gather actionable feedback.
Market Success Strategist
Amplified Digital Agency
Richmond, Va
06.2021 - 08.2022
- Developed digital marketing strategies for diverse client portfolios.
- Identified opportunities to improve market procedures and policies for Amplified Digital products, enhancing overall operational effectiveness.
- Resolved market challenges related to digital campaigns, accounts, and processes.
- Provided ongoing support and account management expertise throughout SMB account lifecycle.
- Executed ad hoc pre- and post-sale tasks, including GTM creation and campaign performance analysis, to support sales initiatives.
- Scheduled and led meetings with sales teams and market leadership for updates and support.
- Managed market communications on changes to capabilities and platform features, ensuring alignment and understanding across teams.
- Conducted training for markets by assessing needs and creating training resources.
- Contributed to case study development by identifying relevant accounts and coordinating with internal teams.
Sales Coordinator
Virginia Media
Norfolk, VA
12.2017 - 06.2021
- Coordinated advertising campaigns, submitting proposals and supporting management and sales teams to drive campaign success.
- Acted as primary contact for all pre- and post-sales activities related to campaign execution.
- Interfaced with agencies and clients throughout campaign ideation, execution, and implementation.
- Collaborated with Multimedia Sales Representatives to enhance client experience efficiently.
- Assisted in pitching and developing effective campaigns and media plans with appropriate product mix and pricing strategies.
- Developed media plans based on client requests, aligning strategies with their objectives to enhance campaign effectiveness.
- Collaborated with internal departments to ensure seamless execution of campaigns across marketing, ad operations, and development.
- Worked closely with Ad Operations team to ensure proper fulfillment and billing of campaigns.
Department Manager
Super Value Incorporated
Chesapeake, VA
08.2009 - 12.2017
- Exercised managerial authority over staffing, training, and performance evaluations.
- Lead and managed a team of 10 employees in the Department, ensuring that all tasks are completed efficiently and on time.
- Directed department activities, ensuring effective administrative and operational support.
- Streamlined operations in a fast-paced environment to enhance service delivery.
- Supervised daily operations and workflow to ensure alignment with departmental goals.
- Managed team schedules and ensured adequate staffing levels.
- Implemented training programs for new employees and existing staff.
- Coached and trained new staff members, providing guidance on department policies and procedures.
- Provided quality customer service to cultivate new business opportunities and reinforce existing relationships.
- Resolved customer complaints promptly to enhance satisfaction.
- Utilized operational tools to achieve excellence, including Automated Labor Scheduling and Quarterly Business Review.
- Created and reviewed monthly sales reports for inventory tracking.
- Conducted interdepartmental visits to understand and execute various functions.
- Performed opening and closing duties as part of management team and handled cash management.
Education
Associate of Science - Social Sciences
Tidewater Community College
Norfolk, Virginia, VA05-2022
Skills
- Client relationship management
- Campaign optimization
- Data-driven decision making
- Strategic planning
- Account management
- Marketing strategy
- Sales support coordination
- Problem solving
- Organizational skills
Timeline
Lead Account Manager
Brkthru Digital
08.2022 - Current
Market Success Strategist
Amplified Digital Agency
06.2021 - 08.2022
Sales Coordinator
Virginia Media
12.2017 - 06.2021
Department Manager
Super Value Incorporated
08.2009 - 12.2017
Associate of Science - Social Sciences
Tidewater Community College