Taylor Fant
Dallas
Summary
Strategic and results-driven Marketing and Business Development professional with extensive experience supporting revenue growth and client engagement within the legal industry. Proven expertise in leading business development initiatives—including RFP responses, pitch materials, and client targeting strategies—that drive firm visibility and support attorney goals. Skilled in planning and executing high-impact client events that strengthen key relationships, generate new opportunities, and reinforce the firm’s market presence. Adept at developing integrated marketing strategies, managing cross-functional campaigns, and collaborating with senior leadership to align business development efforts with firm objectives. Known for a proactive, detail-oriented approach and the ability to manage complex projects in fast-paced, high-stakes environments.
Overview
9
9
years of professional experience
Work History
Marketing & Business Development Coordinator
Akin Gump Strauss Hauer & Feld
10.2024 - Current
- Led the planning and execution of high-impact client events—from concept through follow-up—to strengthen client relationships and enhance firm visibility.
- Supported attorney business development efforts by drafting customized pitch materials, responses to RFPs, and client targeting strategies.
- Developed and implemented integrated marketing campaigns across practice areas, resulting in increased brand awareness and engagement.
- Collaborated with attorneys and firm leadership to identify growth opportunities and align marketing initiatives with strategic priorities.
- Managed the creation and maintenance of marketing collateral, including bios, practice descriptions, capability decks, and experience lists.
- Tracked and reported on marketing and business development metrics to evaluate performance and inform future initiatives.
- Oversaw firm sponsorships, charitable partnerships, and client engagement programs to enhance external visibility and community presence.
Sr. Marketing & Outreach Coordinator
Mr. Cooper Group
05.2021 - 09.2024
- Developed and executed go-to-market strategies for both direct-to-consumer and B2B product launches, including detailed execution plans, integrated timelines, and target outcomes to enhance product awareness and drive market growth.
- Spearheaded and managed community events, fundraisers, workshops, and meetings, boosting brand visibility and engagement.
- Managed relationships with stakeholders, major donors, community leaders, local organizations, and media outlets to foster collaboration in the community.
- Monitored and analyzed key performance metrics to evaluate the success of marketing campaigns, utilizing data-driven insights to optimize strategies and improve results.
- Led the execution of go-to-market plans and supported ongoing customer engagement strategies to maintain strong market presence and foster customer loyalty.
- Managed multi-channel marketing campaigns, including digital, social media, email, and traditional advertising, driving significant growth in audience reach and engagement.
Logistics Processor
Nordstrom
01.2020 - 04.2021
- Planned and supervised shipments from production to end-user and scheduled daily and weekly routes.
- Collaborated with cross-functional teams to improve overall supply chain performance and coordination.
- Streamlined distribution processes for faster delivery times and increased customer satisfaction.
Corporate Social Responsibility Internship
Mr. Cooper Group
05.2019 - 08.2019
- Assisted in the development and implementation of CSR initiatives by supporting project planning, research, and coordination efforts to align with corporate sustainability and social impact goals.
- Contributed to the planning and organization of community outreach events and volunteer events.
- Tracked and reported on key performance metrics related to CSR programs, utilizing data analysis to measure impact, identify areas for improvement, and support data-driven decision-making.
Sales Associate
Nordstrom
06.2016 - 08.2019
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Fostered client relationships through proactive follow-up and attentive customer service.
- Generated and presented regular reports on key performance indicators (KPIs), evaluating the success of customer interactions.
Education
Bachelor's of Business Administration - Marketing
Prairie View A&M University
Prairie View, TX05-2021
Skills
- Marketing analytics
- Direct mail campaigns
- Data analytics
- Digital marketing
- Hootsuite
- Salesforce
- Social Media Management
- Project Management
- Event Planning & Management
- Writer
- Interaction
Timeline
Marketing & Business Development Coordinator
Akin Gump Strauss Hauer & Feld
10.2024 - Current
Sr. Marketing & Outreach Coordinator
Mr. Cooper Group
05.2021 - 09.2024
Logistics Processor
Nordstrom
01.2020 - 04.2021
Corporate Social Responsibility Internship
Mr. Cooper Group
05.2019 - 08.2019
Sales Associate
Nordstrom
06.2016 - 08.2019
Bachelor's of Business Administration - Marketing
Prairie View A&M University
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