Taylor Martinez
Iowa City
Summary
Results-driven sales professional with expertise in customer relationship management across diverse environments. Skilled in communication, negotiation, and strategic planning to enhance customer satisfaction and loyalty. Contributed to client base and revenue growth by identifying opportunities and optimizing sales processes. Motivated to embrace new challenges and rapidly acquire new skills.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Sales & Marketing Specialist
Sinclair Broadcast Group
Cedar Rapids
04.2022 - 02.2026
- Grew book of business by onboarding 50+ new accounts and increasing spend among existing clients.
- Managed campaign budgets and performance pacing, adjusting strategy to meet revenue goals and client KPIs.
- Led multi-platform marketing campaigns from strategy through execution, collaborating across teams to deliver on time and on budget.
- Translated performance data into actionable insights and client business reviews, identifying optimization opportunities and growth strategies.
- Managed client relationships through clear communication, strategic planning, and consistent follow-through.
- Supported sponsorships, content integrations, and cross-channel advertising packages, ensuring aligned messaging and seamless execution.
Sales Executive
Miami Marlins
Miami
05.2019 - 02.2022
- Managed 70+ accounts, generating $250K+ in revenue through strategic relationship development and tailored client engagement.
- Delivered client-facing presentations outlining pricing structures, experiential packages, and season membership benefits to drive conversions.
- Served as community-facing brand ambassador, rebuilding trust and strengthening fan engagement through transparent communication.
- Re-engaged lapsed customers by articulating organizational changes, hosting game-day experiences, and implementing outreach strategies that enhanced long-term loyalty.
- Identified upsell and cross-sell opportunities within existing accounts, boosting average account value and improving client retention.
Sports Reporter & Anchor
Daily Iowan TV
Iowa City
10.2016 - 12.2018
- Produced sports feature packages by synthesizing game footage, statistical data, and interviews into clear, compelling narratives across broadcast and digital platforms.
- Delivered live and pre-recorded on-air segments, showcasing confident presentation skills and effective storytelling that engaged viewers under tight deadlines.
- Planned and managed weekly content calendars, prioritizing coverage and coordinating logistics to ensure timely production of high-impact stories in a fast-paced newsroom.
- Conducted in-depth research and pre-interviews to translate complex topics into audience-focused messaging tailored to platform and format.
- Drafted scripts and talking points to ensure accuracy, clarity, and alignment with editorial standards.
- Collaborated with producers, editors, and technical teams to deliver high-quality content while managing multiple projects simultaneously.
- Coordinated with athletic departments, players, and coaches to secure interviews and facilitate clear communication, enhancing the quality of coverage.
Production Intern
AKA Media
Chicago
06.2018 - 08.2018
- Partnered with producers to support content planning, sequencing, and workflow coordination across pre-production and post-production stages.
- Assisted in script development and pre-production preparation, ensuring messaging clarity, logical structure, and alignment with project objectives.
- Organized digital assets in structured file systems for video, graphics, and audio, streamlining collaboration and retrieval.
- Performed quality assurance reviews of video and audio content, ensuring accuracy, clarity, and continuity before final delivery.
- Coordinated project timelines and deliverables across teams, supporting efficient execution and on-time completion.
- Created client-facing content packages and presentation materials, delivering polished and accurate materials aligned with strategic goals.
Vehicle Lending Mgr, Sales Consultant
Billion Auto
Iowa City
06.2012 - 06.2018
- Generated vehicle sales by building rapport and assessing customer needs, presenting tailored purchase and financing solutions that aligned with customer budget and lifestyle goals.
- Guided customers through vehicle purchase and lending processes, explaining loan structures, pricing, warranties, and requirements to facilitate informed decisions.
- Coordinated with lenders, sales leadership, and service teams to ensure accurate documentation and streamline transaction flow.
Education
Bachelor of Arts - Journalism And Mass Communication
University of Iowa
Iowa City, IA12-2018
Skills
- Multi-Channel Digital Marketing (CTV/OTT, Web, Social, YouTube, O&O, Broadcast)
- Campaign & Project Coordination
- Performance Analytics & Reporting
- Client Relationship Management
- Account Growth & Retention
- Customer onboarding
- Market research
- Competitive analysis
- Cross-Functional Collaboration
- Strategic Planning
- Documentation & Requirements Gathering
- Issue Resolution
Certification
Google AI Essentials
Timeline
Sales & Marketing Specialist
Sinclair Broadcast Group
04.2022 - 02.2026
Sales Executive
Miami Marlins
05.2019 - 02.2022
Production Intern
AKA Media
06.2018 - 08.2018
Sports Reporter & Anchor
Daily Iowan TV
10.2016 - 12.2018
Vehicle Lending Mgr, Sales Consultant
Billion Auto
06.2012 - 06.2018
Bachelor of Arts - Journalism And Mass Communication
University of Iowa