Taylor Jane Zaengle

• Created and managed social media campaigns
• Devised content strategy to effectively engage target audiences.
• Conducted market research to identify new opportunities
• Ran all social media accounts, created content and planned it out.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Continually maintained and improved company's reputation and positive image in markets served.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Acted as the sole photographer, videographer and content creator for this small business.
• Created company brand messaging, collateral materials, retail events, promotional strategies and product commercialization.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Increased customer engagement through social media.

Developed marketing content such as posts, stories, and promotional materials and advertisements for social media.

• Created positive team-oriented environment and focused on guests through employee development and motivation.
• Rotated merchandise and displays to feature new products and promotions.
• Directed training and retraining of employees to boost performance and enhance business results.
• Provided primary customer support to internal and external customers.
• Cultivated customer loyalty, promoted repeat business and improved sales.

Collaborated with team members to help expand marketing channels.

• Handled social media platforms and accounts for company.
• Assisted with capturing and analyzing social media metrics.
• Helped with planning and hosting of marketing events.
• Responded to email and social media messages according to prescribed policies.
• Performed market analysis and researched latest trends.
• Shadowed professionals in different situations to increase marketing knowledge.

Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.

• Logged reports, expenses, receipts and sales documents into digital database.
• Organized store merchandise racks and displays to promote and maintain visually appealing environments.
• Trained new associates on cash register operations including opening, conducting customer transactions and balancing drawer.

• Maintained and operated espresso machines, blenders, commercial coffee brewers, coffee pots and other equipment.
• Cleaned counters, machines, utensils and seating areas daily.
• Controlled line and crowd with quick, efficient service.
• Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
• Cultivated ability to recall customers' names and address each by name.
• Memorized recipes for various specialty coffee beverages and seasonal offerings.
• Arranged bakery displays to showcase baked goods, cakes and pies to drive product sales.

• Produced and plated variety of exotic fruit-based acai + poke bowls.
• Monitored line processes to maintain consistency in quality, quantity and presentation.
• Inventoried food, ingredient and supply stock to prepare and plan vendor orders.
• Prepared meals from scratch using authentic, popular recipes to generate repeat business.
• Processed POS transactions, including checks, cash and credit purchases or refunds.