Teague Nelson

(Founded White Fern in 2019. Operated the business full-time from 2019–2021 before joining Spot Insurance and Agreena to broaden product and technology leadership experience. Returned to White Fern full-time in Jan 2025.)

• Founded and lead a digital strategy, product design, and AI consultancy serving organizations across commercial real estate, manufacturing, healthcare, and professional services.
• Direct all aspects of the business, including client acquisition, strategic planning, project delivery, operations, and financial management.
• Led digital transformation and website redesign initiatives for organizations ranging from small businesses to nationally recognized brands, including JCPenney, delivering modern web platforms and improved digital experiences.
• Designed and built AI-powered workflows and internal software using n8n, Supabase, and large language models to automate research, content production, and business operations.
• Founded Multifamily Spotlight, an AI-enabled media and data platform that combines executive interviews, structured industry data, and automation to build a scalable commercial real estate intelligence business.

• Led product design for mission-critical workflows supporting one of Europe's leading agricultural carbon marketplaces.
• Partnered with product managers, engineers, researchers, and business stakeholders to simplify complex regulatory and operational processes.
• Helped shape product strategy, user research, and scalable design systems supporting farmers, enterprise customers, and internal operations.

• Led UX and product design across customer-facing insurance products and internal operational platforms.
• Designed digital experiences supporting policy purchase, claims management, and administrative operations.
• Partnered with executive leadership, product managers, and engineers within a venture-backed insurtech company to improve customer and employee workflows.

• Co-founded a digital publishing company focused on SEO, affiliate marketing, and digital media.
• Built and grew multiple revenue-generating websites through content strategy, search engine optimization, and user experience improvements.
• Led product design, branding, web development, and digital growth initiatives across the business.

• Designed websites and digital experiences for consumer brands like Columbia University and Austin East Ciders.

• Designed websites, branding systems, and digital products using human-centered design.

• Supported qualitative UX research and market research studies.

• Designed and developed websites for small businesses.