Tequila Cardwell
DETROIT,MI
Summary
Beauty, fashion, and retail professional with 15+ years of experience in sales, customer experience, retail leadership, styling, merchandising, and entrepreneurship. Proven ability to lead sales teams, build customer relationships, promote products, manage operations, and create elevated brand experiences. Confident, creative, personable, and highly knowledgeable in beauty and fashion.
Overview
1
1
Certification
1
1
year of post-secondary education
15
15
years of professional experience
Work History
Owner & Beauty Professional
CRAFTED BY TEQUILA
DETROIT, MI
04.2012 - Current
- Lead a customer-focused beauty and lifestyle brand, managing operations, marketing, inventory, scheduling, and client relations.
- Cultivated customer loyalty through personalized service and authentic relationship building, enhancing client retention.
- Created and promoted beauty, apparel, wellness, and lifestyle products, increasing brand visibility and customer interest.
- Developed branding and social media campaigns that enhanced customer engagement, fostering a vibrant online community.
Assistant Manager/ Men’s & Women’s Shoe Department
Macys Department Store
DETROIT, MI
08.2018 - 03.2020
- Assisted department leadership with sales, merchandising, inventory management, and daily operations to enhance overall department performance.
- Delivered personalized product recommendations and styling assistance, fostering exceptional customer experiences and loyalty.
- Guided associates in resolving customer concerns and maintaining sales and visual presentation standards to promote a consistent shopping environment.
Assistant Manager, Customer Service
Payless Shoe source
Southfield, Michigan
09.2012 - 03.2018
- Facilitated associate training and provided tailored product recommendations to improve customer satisfaction.
- Supported store operations and team leadership to enhance customer service and sales performance.
- Improved customer experience by ensuring a neat and inviting store layout.
Sales Floor Manager
True Luxe Boutique
Southfield
10.2011 - 08.2016
- Led sales-floor operations for a high-end fashion boutique specializing in luxury clothing, jewelry, handbags, and cosmetics.
- Delivered personalized styling and product recommendations that enhanced customer experience and satisfaction.
- Supported sales goals by managing merchandising, inventory, visual presentation, and fostering client relationships.
- Built strong relationships with clients and helped create a polished, luxury shopping environment.
- Cultivated strong client relationships, contributing to a polished luxury shopping environment that encouraged repeat business.
Education
State Of Michigan Cosmetology License - Cosmetology
Dymond Design Beauty School
Detroit, MI 12.2024 - 07.2025
Charles F. Kettering High School
Detroit, MISkills
Retail Leadership Sales Customer Experience Fashion & Beauty Styling Merchandising Brand Representation Product Promotion Team Management Client Relations Marketing Communication
- Customer retention
- Marketing
- Communication
- Brand development
- Brand development
Certification
- Dermalogica skin care professional
- Bartending
- Domestic Violence Awareness
- Warehouse basics
- Cosmetology course
References
References available upon request.
Timeline
State Of Michigan Cosmetology License - Cosmetology
Dymond Design Beauty School
12.2024 - 07.2025
Assistant Manager/ Men’s & Women’s Shoe Department
Macys Department Store
08.2018 - 03.2020
Assistant Manager, Customer Service
Payless Shoe source
09.2012 - 03.2018
Owner & Beauty Professional
CRAFTED BY TEQUILA
04.2012 - Current
Sales Floor Manager
True Luxe Boutique
10.2011 - 08.2016
Charles F. Kettering High School