Teresa M. Canna
Chicago,Illinois
Summary
Currently relocating to Bluffton, SC and seeking a remote or hybrid role with travel, where I can contribute my expertise to a creative, forward-thinking design brand.
Dynamic and results-focused sales professional with over 20 years of experience in luxury design, interior furnishings, and architectural products. Proven success in managing high-performance showrooms, driving B2B/B2C revenue, and building long-lasting client relationships with designers, architects, and trade professionals. Adept at aligning sales strategies with brand vision, conducting compelling presentations, and leveraging data insights to exceed goals.
Overview
35
35
years of professional experience
Work History
Showroom Associate
Dacor Kitchen Theater
Chicago
04.2023 - Current
- Lead client experiences through in-depth product demos and high-touch showroom interactions with luxury kitchen appliances.
- Execute cooking presentations, trade events, and Lunch & Learns to increase product knowledge and brand loyalty among design professionals.
- Coordinate logistics for catering, vendor deliveries, and service appointments; partner with District Sales Manager and local dealers to facilitate visits.
- Maintain organized showroom displays and manage inventory to align with marketing and merchandising objectives.
Independent Consultant / Event Specialist / Brand Ambassador
Self-Employed
09.2019 - Current
- Deliver contracted sales support and promotional services at tradeshows, pop-up events, and corporate activations across multiple markets.
- Represent design, lifestyle, and CPG brands, engaging diverse audiences and generating consumer interest through on-site marketing strategies.
Inside Sales Agent / Showroom Administrator
Momentum Textiles & Wallcovering
Chicago
08.2022 - 03.2023
- Managed designer and fabricator accounts, processed custom orders, and curated product solutions based on client needs and trends.
- Supported inside sales operations and maintained showroom functionality to enhance client experience and sales conversions.
Freelance Consultant
Teresa Canna Interior Design
Chicago, IL
10.2019 - 08.2022
- Designed custom furnishings and sourced materials for high-end residential interiors; collaborated closely with suppliers and artisans.
- Delivered tailored solutions based on client lifestyle, aesthetics, and spatial requirements.
Sales & Design Center Coordinator
JC Licht, Inc.
Chicago, IL
08.2014 - 09.2019
- Drove 40% above-target annual sales through curated design services, color consultations, and strong vendor knowledge (Hunter Douglas, Benjamin Moore, Farrow & Ball).
- Certified color specialist and technical product consultant; top performer in wallcovering sales (Phillip Jeffries).
Sales & Design Representative
Luminaire Showroom
Chicago
07.2012 - 02.2014
- Increased sales by 10% via in-store promotions and design presentations for luxury European furnishings.
- Conducted client consultations, developed material boards, and supported special events.
Elite Sales Associate, David Yurman Boutique | Showroom Coordinator, Horchow Home Catalog
Neiman Marcus Group
Chicago
01.2010 - 01.2012
- Achieved double-digit sales growth in both roles by delivering personalized customer service and executing in-store marketing strategies.
Showroom Manager
Murray’s Iron Works Showroom
Chicago
07.2000 - 03.2008
- Managed all aspects of showroom operations, growing annual revenue by 15% through proactive client engagement and design consultations.
Sales / Design / Visual Merchandising / Management
Crate & Barrel Furniture
Chicago
06.1990 - 07.2000
- Exceeded quarterly goals by 25%+; led store openings, design training, and vendor sessions nationwide.
Education
B.S. - Merchandising, Textiles, and Apparel
Illinois State University
Normal, ILA.A.S. - Interior Design
Prairie State College
Chicago Heights, ILSkills
- Customer relationship development
- Industry Expertise in Furniture, Kitchen & Bath, Wallcovering, Textiles, Lighting
- Trade & Retail Sales Presentations
- CRM & Pipeline Management
- Showroom Operations & Merchandising
- Event coordination
Affiliations
- American Society of Interior Designers (ASID), IL Chapter
- Women in Green (WIG)
- Professional Women’s Club of Chicago (PWCC)
- Volunteer – US Green Building Council | Green City Market
- Art Institute of Chicago | Architectural Foundation
Relocation
Bluffton, SC
Timeline
Showroom Associate
Dacor Kitchen Theater
04.2023 - Current
Inside Sales Agent / Showroom Administrator
Momentum Textiles & Wallcovering
08.2022 - 03.2023
Freelance Consultant
Teresa Canna Interior Design
10.2019 - 08.2022
Independent Consultant / Event Specialist / Brand Ambassador
Self-Employed
09.2019 - Current
Sales & Design Center Coordinator
JC Licht, Inc.
08.2014 - 09.2019
Sales & Design Representative
Luminaire Showroom
07.2012 - 02.2014
Elite Sales Associate, David Yurman Boutique | Showroom Coordinator, Horchow Home Catalog
Neiman Marcus Group
01.2010 - 01.2012
Showroom Manager
Murray’s Iron Works Showroom
07.2000 - 03.2008
Sales / Design / Visual Merchandising / Management
Crate & Barrel Furniture
06.1990 - 07.2000
B.S. - Merchandising, Textiles, and Apparel
Illinois State University
A.A.S. - Interior Design
Prairie State College
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