Dynamic and dedicated professional with over 25 years of experience in healthcare, specializing in senior care. Expertise in leadership, management, sales and marketing, and hands on nursing and healthcare. Collaborative and creative teamwork approach complemented by exceptional networking skills that foster strong relationships. Proven ability to prioritize tasks effectively in high-pressure revenue driven environments while maintaining outstanding organizational capabilities. A genuine passion for improving the quality of life and making a difference for seniors drives a steadfast commitment to delivering compassionate, high-quality care.
Overview
1
1
Certification
20
20
years of professional experience
Work History
Senior Sales Director
Kisco Senior Living- Cedarwood at Sandy & Sagewood at Daybreak
Utah
04.2015 - Current
Discovery, listening and ability to build trust and rapport with our potential Residents and families is a core strength that has led to my overall success
Ask questions! 80/20 rule to ensure connection, meet expectations, and stand out above your competition
Developed and maintained a structured approach to planning and follow-up, enhancing outcomes and overall success
Developed and nurtured meaningful relationships with residents and families, contributing to ongoing success in generating referrals
Utilized insights gained from various senior service lines to effectively gauge and respond to situational cues (read the room!)
Developed and executed sales strategies to drive revenue growth across multiple senior living communities.
Cultivated relationships with referral sources to enhance community visibility and generate leads.
Analyzed market trends to inform strategic planning decisions, ensuring continued success in a competitive industry landscape.
Mentored and trained sales teams, fostering a culture of performance excellence and accountability.
Built trust with colleagues through consistent support and guidance.
Collaborated with marketing teams to create targeted campaigns that resonate with prospective residents and families.
Facilitated discussions to identify key factors that enhance quality of life for residents.
Managed key account relationships with consistent communication, fostering trust and loyalty among families, Residents and teammates.
Maintained accurate lead documentation within CRM and Kisco Sales App to streamline sales processes.
Embraced adaptability with constant change to keep driving sales initiatives forward.
Maintained a proactive mindset to seek new opportunities and avoid complacency.
Sales Director & Hospice Liaison
SILVERADO SENIOR LIVING & HOSPICE
08.2007 - 03.2015
Met & exceeded budgeted sales goals and hospice growth
Success in establishing and developing sales channels and strategic partnerships
Passion for hospice care and driven to reach and educate the community
Orchestrated comprehensive monthly educational sessions, positioning organization as a leader in specialized dementia care.
Proficient in Integrity Selling, Spin Selling, educated in dementia and passion for Memory Care
Forged collaborative relationships with key industry influencers to support brand new hospice launch and drive business growth for Silverado Hospice.
Led cross-functional team initiatives to optimize patient experience and service delivery in senior living environments.
Executive Director
THE WENTWORTH AT WILLOW CREEK
06.2006 - 08.2007
Fostered a team-oriented environment through a philosophy of leading and teaching by example.
Drove revenue growth beyond budget expectations, ensuring employee morale and satisfaction remained a priority.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Analyzed operational performance metrics to inform decision-making and drive continuous improvement.
Oversaw financial management, ensuring budget adherence and fiscal accountability.
Led strategic initiatives to enhance operational efficiency and improve resident satisfaction.
Education
Diploma -
Cottonwood High School
Surgical Tech - General Studies
University of Utah
Salt Lake City, UT
Skills
Deal closing
Discovery & Active Listening
Competitive intelligence
Sales target & strategy setting
Sales training and leadership
Revenue growth
Dedicated team member
Team leadership & Trust
Rapport and relationship building
Teamwork and collaboration
Creative problem-solving
Continuous Improvement
Resilient mindset
Extensive industry connections
Accomplishments
Four Times Presidents Club- highest revenue generated company wide (first time in company history)
Most Move In's x 5 years
Star Award- Exceeded Budgeted Targets every year for 11 straight years
Most move in deposit's Company Wide 2025
Most new leads leading to a tour during 2020 (high conversion ratio)
Business Development- Implemented First Alzheimer's Walk for South Valley Utah (Daybreak)
Kisco Sales Conference presenter over several years- from competitor power points to how to exceed Sales Goals
Assistant Administrator/Sales- Canyon Creek 6/2004-10/2005
Memory Care Director- Canyon Creek 5/2002-6/2004
University of Utah Hospital-Operating Room Surgical Tech
UALA Administrator’s Course Certification
C.N.A Certified- experience in , home health and hospitals
CPR and First Aide Certified
National Alzheimer's Virtual Dementia Trainer Certified
Timeline
Senior Sales Director
Kisco Senior Living- Cedarwood at Sandy & Sagewood at Daybreak
04.2015 - Current
Sales Director & Hospice Liaison
SILVERADO SENIOR LIVING & HOSPICE
08.2007 - 03.2015
Executive Director
THE WENTWORTH AT WILLOW CREEK
06.2006 - 08.2007
Diploma -
Cottonwood High School
Surgical Tech - General Studies
University of Utah
A little about me.....
Family First- Married 27 years to the greatest man Joe & proud Momma of two sons, Jaxon & Isaiah. Jax is wrapping up an Engineering Degree after playing college football and Isaiah is currently playing college ball- GO UTES!
Senior Sales Director at Dufresne Spencer Group LLC Dba Ashley Furniture HomestoreSenior Sales Director at Dufresne Spencer Group LLC Dba Ashley Furniture Homestore