Hi, I’m
Teresa George
Digital Media & Marketing Strategist
Nashville,TN
Summary
Television and radio professional for 9+ years, specializing in Promotions, Project Management, and Traffic. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
9
years of professional experience
Work History
Circle MediaNashville, TN
Director, Traffic and Media Planning
11.2019 - Current
Job overview
- Lead the oversite and preparation of the commercial programming for the 24-hour linear channel traffic log
- Oversee the promotional scheduling process for on-air “logs” according to network priorities, ensuring all open time is filled and inventory is maximized
- Track content and inventory Ad Sales Marketing elements and ensure all copy and creative is received
- Support Ad Sales team in the sale of sponsorships and approve ad sales orders
- Create all monthly promotional plans and stunt campaigns
- Manage the development of high-quality, creative on-air promotional campaigns (promos, graphics, bugs, etc.)
Viacom/CMTNashville, TN
On-Air Promotion Coordinator
04.2017 - 03.2019
Job overview
- Coordinated, with Director of Media Planning, on long-term strategy and scheduling of all on-air elements
- Scheduled promos, in-show bumps, and graphics, according to the promo schedule, with the goal of maximizing and driving viewership
- Brainstormed weekly programming stunt names and proposed on-air promo ideas
- Planned sponsorships with Integrated Marketing group and ensured that client requests were met
- Determined inventory allocation between commercials and promotion
- Served as backup to the Promotion Planning & Scheduling Director
CBS Radio, WUSN-FM/US99Chicago, IL
Lead Promotion Coordinator
05.2014 - 03.2017
Job overview
- Monitored and prioritized incoming phone calls and emails
- Maintained daily winner and prize databases
- Prepared materials for weekly appearances
- Acted as liaison between the sales and promotion department to meet all client and station needs
- Created all copy for promotions, social media, on-air mentions, and commercials
- Ensured legal requirements are met for all station contests
- Served as production assistant for the Stars & Strings Veterans Day Concert featuring eleven big names in country, two years in a row
Education
University of IowaIowa City, IA
Bachelor of Arts from Music
08.2009 - 2013.05
University of IowaIowa City, IA
Certificate from Entrepreneurial Management
08.2009 - 2013.05
Skills
Project Managementundefined
Timeline
Director, Traffic and Media Planning
Circle Media
11.2019 - Current
On-Air Promotion Coordinator
Viacom/CMT
04.2017 - 03.2019
Lead Promotion Coordinator
CBS Radio, WUSN-FM/US99
05.2014 - 03.2017
University of Iowa
Bachelor of Arts from Music
08.2009 - 2013.05
University of Iowa
Certificate from Entrepreneurial Management
08.2009 - 2013.05
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