T'Erra Reed
Palmdale,CA
Summary
Results-driven Marketing Coordinator with digital strategy, content creation, and campaign management expertise. Adept at increasing brand visibility, customer engagement, and conversion rates through data-driven marketing strategies. Proven success in managing cross-functional teams, executing impactful campaigns, and optimizing digital presence to drive business growth. Possesses strong leadership abilities, creativity, and knowledge of market trends to manage marketing teams and projects effectively. Successfully increased market share by identifying customer needs, and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns, and effective communication strategies. Passionate about storytelling and brand-building to enhance audience connection and market reach.
Overview
10
10
years of professional experience
Work History
Marketing Coordinator
Bartz-altadonna Community Health Center
Lancaster, CA
10.2019 - Current
- Developed and executed targeted social media campaigns, increasing follower count from 27 to 500, and improving audience engagement by 75%.
- Led company-wide training on social media best practices, improving team efficiency, and content quality.
- Spearheaded multiple fundraising campaigns, successfully securing funding for new clinic developments.
- Designed and executed a Google Business strategy, improving the organization's rating from 1.5 to 3.5 stars.
- Planned and executed the grand openings of two clinics, implementing comprehensive marketing strategies to drive attendance and awareness.
- Enhanced internal communication by creating monthly newsletters, boosting staff morale, and engagement.
- Organized three large-scale health fairs, managing vendor applications, social media outreach, and event logistics.
- Redesigned the company's website to improve user experience, resulting in increased site traffic and engagement.
- Work closely with the CEO and the extended leadership team.
Key Holder & Social Media Specialist
Buckle
Palmdale, CA
08.2018 - 09.2019
- Developed and executed a social media marketing plan, increasing brand awareness.
- Led the development of a strategic marketing plan, driving a 50% increase in daily transactions.
- Established social media promotional campaigns to expand brand reach and engagement.
- Created engaging social media content, improving customer retention, and audience interaction.
Brand Management Intern & Lead
Posh Pretzels
Palmdale, CA
07.2015 - 08.2018
- Conducted market research to refine branding and targeted marketing campaigns.
- Launched and optimized social media ads, resulting in a 5,000-follower increase.
- Developed influencer partnerships to boost brand engagement and product awareness.
- Assisted in trade shows and promotional events, increasing lead generation and customer conversion.
Education
Bachelor of Arts - Journalism, Public Relations, Africana Studies
California State University, Northridge
Northridge, CA05-2021
Skills
- Social media management
- Campaign development
- Content creation
- Market research
- Data analysis
- Project management
- Email marketing
- Copywriting
- Relationship building
- MS Office suite
- Paid advertising
- Team leadership
- Digital marketing
- Sponsorship management
- Creative problem-solving
- Event planning
- Effective communication
- Audience engagement
- Billboard and print marketing
- Team collaboration
- Time management
References
References are available on request.
Strengths And Expertise
- Digital Marketing & Social Media Strategy
- Copywriting & Content Development
- SEO, SEM & Paid Advertising
- Brand Management & Storytelling
- Market Research & Data Analysis
- Email & Influencer Marketing
- Campaign Planning & Execution
- Community Engagement & Public Relations
- Strategic Partnerships & Sponsorships
- Marketing Automation & CRM (HubSpot, Salesforce)
- Graphic Design & Visual Content Creation (Canva, Adobe Creative Suite)
- Google Analytics & Performance Metrics
- A/B Testing & Conversion Rate Optimization
- Video Marketing & Editing
Timeline
Marketing Coordinator
Bartz-altadonna Community Health Center
10.2019 - Current
Key Holder & Social Media Specialist
Buckle
08.2018 - 09.2019
Brand Management Intern & Lead
Posh Pretzels
07.2015 - 08.2018
Bachelor of Arts - Journalism, Public Relations, Africana Studies
California State University, Northridge
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