Thais Martinez
Lodi,NJ
Summary
Passionate Social Media Influencer successful at boosting brand awareness, marketing effectiveness and bottom line profitability with effective management of day-to-day social media presence and special projects. Expert communicator with personable and highly articulate style. Attentive to dynamics of different products and markets.
Overview
6
6
years of professional experience
Work History
Social Media Influencer
Self Employed Web
, NJ
10.2018 - Current
- Created content for campaigns, including photos, videos, blog posts, and other materials for promotion.
- Developed and implemented strategies to increase followers on social media platforms.
- Organized giveaways and contests to engage with followers and gain more exposure.
- Monitored analytics of campaigns to measure success and adjust strategies accordingly.
- Taught customers how to personalize experiences with products and obtain maximum benefit.
- Worked with employers to identify and stock optimum products.
- Researched and tested products and practiced demonstrations before conducting live presentations.
- Increased sales by encouraging customers to purchase additional products and services.
- Researched industry changes and developments in earned media and SEO techniques, tools and methodologies to apply findings to clients and adjust strategies.
- Reviewed current campaigns regularly and identified areas where improvement was needed.
- Tracked performance metrics such as likes, comments, shares, views., over time.
- Analyzed trends in the influencer marketing industry to keep up-to-date on best practices.
- Managed relationships with brands in order to secure partnerships for future collaborations.
Social Media Sales
Self Employed Web
, NJ
01.2024 - 06.2024
- Developed strategic marketing plans for promoting health initiatives through digital media outlets such as social networks, websites, blogs.
- Led social media campaigns to increase engagement across multiple platforms.
- Developed creative content for social media campaigns and website updates.
- Produced engaging visuals such as infographics, videos, or GIFs for social media posts.
- Implemented creative marketing campaigns using traditional media outlets as well as digital platforms such as social media networks and websites.
- Managed social media accounts on Facebook, Twitter and LinkedIn to engage with target audiences.
- Created content for social media channels to increase brand awareness.
- Promoted new products to existing customers through email campaigns and social media posts.
- Edited videos from past events into highlight reels suitable for sharing across social media platforms.
Education
Bachelor of Foreign Languages - Foreign Language Teacher Education
Universidad De Guantánamo
Guantánamo, Cuba06-2020
Skills
- User Generated Content
- Platform Analytics
- Brand collaboration
- Live streaming
- Influencer Marketing
- Social Media Platforms
- Audience Engagement
- Marketing Strategies
- Sales and Marketing
- Creative Thinking
- Social media expertise
- Public Speaking
- Communication Skills
Timeline
Social Media Sales
Self Employed Web
01.2024 - 06.2024
Social Media Influencer
Self Employed Web
10.2018 - Current
Bachelor of Foreign Languages - Foreign Language Teacher Education
Universidad De Guantánamo