Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteRemoteHybridLocation: Charlotte, NC, US
Open to relocation: No
Open To Work
Hi, I’m
Thea Winick
Business Consultant and Operations Specialist
Charlotte,NC
Work Preference
Summary
Experienced and results-driven Franchise Growth Specialist with a proven track record in driving franchise growth and profitability. Skilled in developing and implementing strategies to enhance franchisee satisfaction, optimize operations, and increase revenue.
Developed and executed comprehensive playbook for scaling multi-unit franchise operations. Strong ability to build and maintain long-term relationships with franchisees, providing them with the support and resources needed for success. Adept at analyzing market trends, identifying areas for improvement, and implementing innovative solutions to drive overall business performance. A passionate and dedicated professional committed to delivering exceptional results and contributing to the success of franchise operations.
Overview
17
years of professional experience
1
Certification
Work History
Never Status Quo Consulting
Franchise Operations and Growth Specialist
07.2023 - Current
Job overview
- Provide guidance and support to 20 franchisees in the development of their business objectives and plans based on best practices and strategies to improve their business operations
- Collaborate with these franchisees to optimize organizational structures and streamline processes, resulting in increased sales, operational efficiency and productivity levels
- Design, construct and execute 10 playbooks to train teams on daily operations, ensuring efficiency and productivity in multiple departments
- Design and implement over 25 training resources to maximize sales effectiveness
- Develop and implement 14 operational strategies to drive cost savings and increase revenue
- Provide playbook scaling Multi-Unit franchisees
- Manage relationships with 50 multi-unit franchise owners, addressing their concerns and providing solutions to enhance their overall business performance
- Devised and implemented processes and procedures to streamline operations.
- Followed all company policies and procedures to deliver quality work.
- Helped meet changing demands by recommending improvements to business systems or procedures.
Redefined Growth Marketing
Customer Business Analyst
08.2023 - 04.2024
Job overview
- Provide analysis, recommendations and coaching both to the internal team and RGM retailers
- Conduct regular performance and profitability analysis of key accounts, proactively identifying areas of improvement, and providing strategic recommendations to optimize customer acquisition and retention efforts.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Created dashboards to monitor and track key performance indicators.
- Updated and developed scripts and queries to extract and analyze data from multiple sources.
Restore Hyper Wellness
Director of Franchise Business Consultants
03.2023 - 08.2023
Job overview
- Develop and manage Franchise Business Consultant team responsible for supporting over 100 individual franchise owners in operations, marketing, finance, and customer experience
- Create and implement organizational strategies to maximize company growth and profitability
- Monitor franchise performance and provide guidance to ensure franchisee success
- Produced 8 reports per week to analyze job performance against team goals.
- Followed all company policies and procedures to deliver quality work
Restore Hyper Wellness
Franchise Business Consultant
01.2019 - 07.2023
Job overview
- Successfully manage and improve the performance of a portfolio of 60 franchise locations, consistently exceeding revenue and profitability targets by 20% on average
- Manage relationships with 40 multi-unit franchise owners, addressing their concerns and providing solutions to enhance their overall business performance
- Conduct regular studio visits, facilitate training sessions with teams to ensure Sales, Marketing, Operations and Best Practices are executed
- Perform in studio assessments to identify operational inefficiencies and provide actionable recommendations for process improvements
- Analyze key performance indicators and provide strategic actionable insights to improve KPIs
- Collaborate with clients to optimize organizational structures and streamline processes, resulting in increased sales, operational efficiency and productivity levels
- Successfully assisted in the launch new studio location, overseeing all aspects of planning, coordination, and execution
- Helped meet changing demands by recommending improvements to business systems or procedures
- Develop comprehensive strategies and plans to drive brand awareness, attract new members, and achieve revenue goals
- Maintain relationships with franchisees to ensure satisfaction and loyalty
LightRx Face & Body
Esthetic Clinic Director
07.2018 - 11.2018
Job overview
- Successfully manage and supervise a team of 6 estheticians, ensuring high-quality service delivery and exceptional customer satisfaction
- Track record of growing client base 30%
- Improved customer satisfaction elevating our NPS score from 86 to 03 within a 4 month period
- Increased revenue 10% MoM
- Gained expertise in various spa treatments and products, including laser treatments, body contouring, injectables, and skin care products
BodyWorxNC
Studio Director
01.2017 - 08.2018
Job overview
- Oversee daily operations of all business operations, including budgeting, strategic planning, personnel management, and customer service
- Develop and implement highly successful sales strategies, resulting in increased revenue of 50% over a 2 year period
- Recruit, hire and train all new employees
- Develop standard operating procedures
STAX
Fitness General Manager
07.2015 - 11.2016
Job overview
- Manage all daily facility and business operations as CrossFit affiliate owner
- Maintained a MoM 35% conversion rate
- Increases sales by 40% in 16 month span
- Developed and implemented strategies to increase sales and profitability.
- Hire and supervise all personnel
- Create and implement strategies to drive membership sales
- Proficient with Microsoft Office, Excel, and other computer programs
- Formulated policies and procedures to streamline operations.
- Reported issues to higher management with great detail.
PCLS
Wellness Director
02.2012 - 06.2015
Job overview
- Develop and implement comprehensive wellness programs to promote physical and mental health for employees
- Develop and facilitate communication and engagement strategies to increase awareness and participation in all health and wellness programming
- Design and implement detailed strategic planning and budgeting for all health and wellness programming
- Monitored and evaluated program performance to determine value and quality.
- Procured 50% employee participation in fitness and wellness classes, lectures and programs
- Helped clients set and achieve health and wellness goals.
- Provided individualized fitness assessments, program designs and training curriculum
- Coordinated marketing efforts to promote fitness and wellness programs.
- Collaborated with health and wellness professionals to create and execute events, seminars and workshops on various topics.
- Conducted needs assessments or surveys to determine interest in or satisfaction with wellness and fitness programs, events or services.
- Demonstrated a high level of initiative and creativity
Metro Fitness Club
General Manager
04.2010 - 02.2012
Job overview
- Manage and coordinate daily operations of a fitness club with over 500 members
- Direct and supervise staff, including hiring, training and evaluating performance
- Trained and guided team members to maintain high productivity and performance metrics.
- Ensure the highest quality customer service standards are maintained.
- Analyze customer feedback to make improvements in services and facilities
- Implemented operational strategies and effectively built customer and employee loyalty.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Managed budget implementations, employee evaluations, and contract details.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.Formulated policies and procedures to streamline operations.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Reported issues to higher management with great detail.
- Interacted well with customers to build connections and nurture relationships.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Education
West Virginia UniversityMorgantown, WV
Bachelor's degree from Journalism And English
12-1993
Skills
- Organization Skills
- Strategic Thinking
- Attention to Detail
- KPI Analysis and Forecasting
- High Level of Emotional Intelligence
- Experienced and Effective Coaching
- Relationship Builder
- ProActive Nature
- Mission Driven
- Complex Issue(s) Problem Solving
Timeline
Customer Business Analyst
Redefined Growth Marketing
08.2023 - 04.2024
Franchise Operations and Growth Specialist
Never Status Quo Consulting
07.2023 - Current
Director of Franchise Business Consultants
Restore Hyper Wellness
03.2023 - 08.2023
Franchise Business Consultant
Restore Hyper Wellness
01.2019 - 07.2023
Esthetic Clinic Director
LightRx Face & Body
07.2018 - 11.2018
Studio Director
BodyWorxNC
01.2017 - 08.2018
Fitness General Manager
STAX
07.2015 - 11.2016
Wellness Director
PCLS
02.2012 - 06.2015
General Manager
Metro Fitness Club
04.2010 - 02.2012
West Virginia University
Bachelor's degree from Journalism And English