Summary
Overview
Work History
Education
Skills
Timeline
Generic

Theresa Hughes

New York,NY

Summary

Driven and creative professional with strong understanding of digital marketing strategies and trends. Possesses in-depth knowledge of SEO and content marketing, and proficient in utilizing analytics tools to optimize campaigns. Committed to leveraging digital marketing expertise to deliver impactful results that drive brand growth.

Overview

3
3
years of professional experience

Work History

Digital Marketing Manager

Highgate
03.2025 - Current
  • Lead digital marketing strategy for a portfolio of 25+ branded hotels, driving performance across all digital channels to increase revenue and online visibility
  • Managed end to end PPC Strategy: Ad Copy creation, image selection, bidding and funding allocation, ensuring alignment with budget goals and ROI targets.
  • Curate and maintain all visual and written content across hotel websites, OTAs, social media platforms, and third-party distribution channels to ensure consistency and brand compliance.
  • Conduct monthly performance reviews with Directors of Revenue Management and Revenue Managers delivering data driven insights and actionable recommendations.

Digital Marketing Analyst

Highgate
10.2023 - 03.2025
  • Generate and analyze monthly performance reports using key KPIs for a portfolio of over 250 hotels, providing actionable insights.
  • Monitor and optimize Paid Search performance through automated reporting, refining Pay-Per-Click strategies to address underperformance, resulting in over 7,000 Room Nights booked and over $1,000,000 in Revenue.
  • Present data-driven insights during weekly revenue meetings with internal teams and external partners, driving collaborative strategies to improve hotel revenue outcomes.
  • Design and deliver detailed performance reports and presentations on digital marketing metrics to stakeholders and management, ensuring informed decision-making.

Co-Chair

Boston University Hospitality Leadership Summit
10.2022 - 03.2023
  • Led a planning committee of 10+ students in the Master of Management Hospitality program.
  • Delegated a variety of tasks to students, including meeting deadlines, objectives and brainstorming different marketing tactics to boost activation during the pre-planning process through the day of the networking event.
  • Liaised with vendors to prepare registration materials.

Marketing Plan Team Captain

Punch Bowl Restaurant @ Hilton Garden Inn
09.2022 - 12.2022
  • Elected as captain of a 4-person team during an experiential learning opportunity.
  • Created a strategic marketing campaign for a local restaurant in the Hilton Garden Inn to help increase awareness, community engagement, and private events.
  • Presented recommendations orally to the restaurant owner, and DOS and wrote a comprehensive marketing plan.
  • Conducted primary and secondary research on food and beverage trends, target markets, and competitive analysis.
  • Designed and implemented a survey that accumulated 100 participants, reinforcing our findings.

Education

Bachelor of Arts - Hospitality Administration

Boston University
01.2023

Skills

  • Proficient in Microsoft Excel, PowerPoint, Word
  • Adaptability and Dependability
  • Verbal and Written Communication
  • Detail-Oriented
  • Teamwork and Collaboration
  • Presentation and Public Speaking
  • Project management
  • Koddi

Timeline

Digital Marketing Manager

Highgate
03.2025 - Current

Digital Marketing Analyst

Highgate
10.2023 - 03.2025

Co-Chair

Boston University Hospitality Leadership Summit
10.2022 - 03.2023

Marketing Plan Team Captain

Punch Bowl Restaurant @ Hilton Garden Inn
09.2022 - 12.2022

Bachelor of Arts - Hospitality Administration

Boston University

Similar Profiles

CREATE PROFILE