Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Theresa LaPietra

Theresa LaPietra

Lynchburg,VA

Summary

Dynamic Management and Marketing Account Executive with over 5 years of progressive experience in driving strategic initiatives that align with diverse client needs. Proven expertise in developing and executing tailored marketing strategies, fostering collaboration among cross-functional teams, and delivering results in high-pressure environments. Maintains a calm and professional demeanor, ensuring effective communication and relationship-building with clients and stakeholders. Authorized to work in the US for any employer, bringing a strong commitment to excellence and innovation in every project.

Overview

31
31
years of professional experience
1
1
Certification

Work History

Compliance Liaison

Liberty University
11.2024 - 07.2025
  • Evaluated police reports with Liberty University Police Department to identify Clery crimes.
  • Engaged with the Office of Security and Public Safety to raise awareness of crime occurrences on Liberty's campus.
  • Ensured accuracy and compliance in emergency communication protocols.

Flex positions

Timesavers
03.2019 - 11.2021
  • Organized and managed estate sales events efficiently.
  • Assisted with daily living activities.
  • Coordinated and streamlined event logistics to ensure seamless execution.
  • Ensured high-quality support for home-based patients.
  • Coordinated and arranged tasks efficiently.

Copy editor/proof reader to associate professor Dan Beaumont

University of Rochester
09.1999 - 06.2021
  • Supported local events and programs to enhance community engagement.
  • Collaborated with team to enhance promotional campaigns.
  • Coordinated pet therapy programs at Lollypop Farm.

Account Executive

Democrat and Chronicle
01.2011 - 01.2014
  • Created engaging advertisements tailored to target audiences.
  • Developed skills in Salesforce software.
  • Evaluated various advertising strategies, leading to a boost in sales.
  • Communicated effectively to change ideals which led to an increase in sales
  • Developed innovative campaign leading to major advertiser's contract renewal.

Sales, Customer relations

Van Bortel Chevrolet
06.2009 - 07.2011
  • Market research
  • Boosted revenue and brand recognition.
  • Development client base

Pet Therapy coordinator

Lollypop Farm Humane Society of Greater Rochester
02.2004 - 09.2006
  • Coordinated volunteers to bring various animals to hospitals, schools, nursing homes. Helped create Reading with Dogs.

Marketing/Public Relations

Richmonds Restaurant and Lounge
01.2001 - 01.2004
  • Created point advertisements leading to higher sales.
  • Assessed various advertising strategies for effectiveness.
  • Crafted engaging promotional content aimed at local media.
  • Evaluated applicants to identify top talent.

Banquet Manager

Strathallan Hotel
01.1995 - 01.2000
  • Coordinated employee schedules to ensure optimal job assignments.
  • Resolved issues promptly and competently.
  • Conducted client follow-ups to confirm satisfaction.

Education

Bachelor of Arts - English

University of Rochester
Rochester, NY

Skills

  • Editing
  • Market research
  • Public Relations (10 years)
  • Google Analytics (3 years)
  • Hotel management (5 years)
  • Salesforce (1 year)
  • Research
  • Social Media Management
  • Writing skills
  • Search Engine Optimization (SEO) (3 years)
  • Sales
  • Negotiation
  • Marketing (3 years)
  • Journalism
  • Hospitality
  • Proofreading (5 years)
  • Conflict management
  • Customer service (10 years)
  • Account management
  • Supervising experience
  • Copy editing
  • Guest Services
  • Copywriting
  • Hotel experience
  • Email marketing (3 years)
  • Events management
  • Salesforce
  • AI
  • Event planning (3 years)
  • Leadership
  • Analysis skills
  • Event marketing (2 years)
  • Humane Society Development
  • Public relations
  • Copy Editing (1 year)
  • Proofreading
  • Digital Marketing
  • Banquet Management (3 years)
  • Supervising experience (10 years)

Certification

driver's license

Timeline

Compliance Liaison

Liberty University
11.2024 - 07.2025

Flex positions

Timesavers
03.2019 - 11.2021

Account Executive

Democrat and Chronicle
01.2011 - 01.2014

Sales, Customer relations

Van Bortel Chevrolet
06.2009 - 07.2011

Pet Therapy coordinator

Lollypop Farm Humane Society of Greater Rochester
02.2004 - 09.2006

Marketing/Public Relations

Richmonds Restaurant and Lounge
01.2001 - 01.2004

Copy editor/proof reader to associate professor Dan Beaumont

University of Rochester
09.1999 - 06.2021

Banquet Manager

Strathallan Hotel
01.1995 - 01.2000

Bachelor of Arts - English

University of Rochester

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