Overview
Work History
Education
Skills
Websites
Extracurriculars and volunteerwork
Certification
Timeline
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Thomas Patchel

Cranbury,NJ

Overview

2
2
years of professional experience
1
1
Certification

Work History

Digital Growth/E-commerce Intern

Church & Dwight Co., Inc.
05.2023 - 08.2023
  • Conducted in-depth analyses of digital platforms to pinpoint trends, identify growth opportunities, and gain valuable consumer insights
  • Led a competitive benchmark analysis project, assessing CHD product's capabilities against competitors with Amazon
  • Focused on initiatives aimed at maximizing customer lifetime value (LTV) in e-commerce
  • Curated user-generated content for various social media platforms
  • Collaborated closely with brand teams including direct-to-consumer to enhance messaging claims for the core portfolio.
  • Boosted brand awareness by creating and scheduling engaging content across various social media platforms.

Guest Attendant

Forsgate Country Club
05.2021 - 08.2021
  • Effectively managed a range of responsibilities, including coordinating members' use of golf carts, supervising the daily maintenance of the practice range, ensuring secure storage of members' equipment, and preparing golf carts for both members and guests.

Education

Bachelor of Science in Strategic Communications - Advertising Track -

University of Colorado Boulder
Boulder, CO
05.2024

Skills

  • Data Analysis
  • Digital Marketing
  • Market/Keyword Search
  • Content Development
  • Social Media
  • Analyzing Customer Data
  • Canva
  • Adobe Lightroom
  • Final Cut Pro X
  • Photo and Video Editing
  • Microsoft Office

Extracurriculars and volunteerwork

  • October 2023 - May 2024 Golf Club, Boulder, CO, Co-founder and Social Media Manager, Student-led organization dedicated to promoting golf within the college community.
  • June 2018 - January 2020 Catchafire, Remote, Skill-Based Volunteer, Provided video editing deliverables for web and social media, logo, and web page design for nonprofits.
  • June 2018 - January 2019 Cranbury EMS, Cranbury, NJ, Volunteer, Completed over 60 hours of basic life support and patient assessments. Received a certification in CPR.
  • June 2017 - June 2018 A.Skate Foundation, Brooklyn, NY, Volunteer, Helped children with autism learn to skateboard at various events throughout the Northeast region.

Certification

  • Social Media Marketing: Strategy and Optimization Certified - July 2024
  • Social Media Marketing Strategy: TikTok/Instagram Reels Certified - July 2024
  • Advertising Foundations Certified - July 2024
  • Digital Marketing Foundations Certified - July 2024
  • Social Media Marketing Foundations Certified - July 2024
  • Augmented Reality Marketing Certified - July 2024

Timeline

Digital Growth/E-commerce Intern

Church & Dwight Co., Inc.
05.2023 - 08.2023

Guest Attendant

Forsgate Country Club
05.2021 - 08.2021

Bachelor of Science in Strategic Communications - Advertising Track -

University of Colorado Boulder

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Thomas Patchel