Thomas S. Crawford

Leads Colorado sales team by enhancing sales strategies and educational programs regarding craft spirits. Understands market trends and maintains positive supplier and buyer relations. Spearheads advocacy of brands and accounts through education, event coordination, and campaign ideation, all while managing personal and greater territory sales goals, growing spirit sales from $0 to over $6 million.

Assisted in menu, campaign, and event development while executing day-to-day operations and effective clienteling. Kept up with current bar trends and maintained excellent education on product. Received personal features in Imbibe and Westward Magazine being recognized as a leading industry creative.

Guided restaurant and bar openings and increased profits of existing businesses. Speerheaded events, promotions and marketing campaigns, mentored teams on inventory management, and trained FOH staff on steps-of-service and bar techniques. Created brand-appropriate beverage programs with sustainable prep guidelines, reducing waste.

Designed classic-inspired craft cocktail program for busy jazz club with Prohibition roots, maintaining 20% pour cost. Developed relationships with guests and distributors while managing bar team. Managed private events for venue, both in coordinating and maitre d' roles.

Leads Colorado sales team by enhancing sales strategies and educational programs regarding craft spirits. Understands market trends and needs and maintains positive supplier and buyer relations. Spearheads advocacy of brands and accounts through education, event coordination, and campaign ideation, all while managing personal and greater territory sales goals.