
Dynamic Sales & General Manager with over 20 years at Tri County Auto Sales, driving 50% year-over-year growth. Expert in operations management and team leadership, consistently generating $1,500–$2,000 net profit per vehicle. Proven ability to build high-performance teams and enhance customer relationships, ensuring exceptional service and profitability.
THOMASON CHURCHILL
Yorba Linda, CA • (714) 458-2720 • Bigtom1004@gmail.com
PROFESSIONAL SUMMARY
High-impact Sales & General Manager with 20+ years of proven success driving aggressive revenue growth, scaling teams, and maximizing dealership profitability. Track record of delivering 50% year-over-year growth, expanding operations from a single location to multi-store success, and building high-performance teams of up to 48 employees. Expert in automotive sales, finance operations, and profit optimization, consistently generating $1,500–$2,000 net profit per vehicle. Recognized for elite sales performance, leadership development, and operational excellence.
CORE COMPETENCIES
Sales Leadership • Multi-Location Management • Revenue & Profit Growth
Team Scaling & Development • Automotive Sales & Finance (F&I)
Process Optimization • KPI & Performance Management • Inventory Strategy
Customer Retention • Negotiation • Strategic Planning
PROFESSIONAL EXPERIENCE
Sales / General Manager
Tri County Auto Sales — Orange, CA
06/2011 – 05/2020
Delivered 50% year-over-year business growth, scaling operations from a single location to 2 full-service dealership locations.
Built and led a high-performing organization of 48 employees, driving accountability, training, and performance culture.
Generated consistent profitability with $1,500–$2,000 net profit per vehicle after operational costs.
Oversaw all dealership operations including sales, finance (F&I), inventory acquisition, reconditioning, and service coordination.
Maintained high-volume performance with 75+ vehicles sold and funded monthly.
Developed and executed strategic marketing and sales initiatives that significantly increased revenue and market share.
Analyzed market trends and competitor activity to optimize pricing, sourcing, and inventory turnover.
Managed auction purchasing strategy and vehicle lifecycle to maximize margins and reduce holding costs.
Trained and mentored sales staff, significantly improving close rates, professionalism, and customer satisfaction.
Sales Associate
McKenna BMW — Norwalk, CA
12/1999 – 11/2010
Ranked Top 20 globally and #2 in the company, consistently outperforming peers in a competitive luxury market.
Averaged 30+ BMW vehicles sold per month with 100% Customer Satisfaction Index (CSI).
Earned Professional Council recognition for 10 consecutive years for elite performance.
Built a strong referral-based client base through exceptional service and relationship management.
KEY ACCOMPLISHMENTS
Promoted from Sales Consultant to Finance Management to General Manager based on performance and leadership.
Recognized as #1 Sales Professional in the company.
Scaled team size by 50% annually, supporting rapid business expansion and increased revenue capacity.
Played a critical role in expanding operations to multi-location dealership model.
EDUCATION
Associate of Arts (AA), Business Communications
Fullerton College — Fullerton, CA
THOMASON CHURCHILL
Yorba Linda, CA • (714) 458-2720 • Bigtom1004@gmail.com
PROFESSIONAL SUMMARY
High-impact Sales & General Manager with 20+ years of proven success driving aggressive revenue growth, scaling teams, and maximizing dealership profitability. Track record of delivering 50% year-over-year growth, expanding operations from a single location to multi-store success, and building high-performance teams of up to 48 employees. Expert in automotive sales, finance operations, and profit optimization, consistently generating $1,500–$2,000 net profit per vehicle. Recognized for elite sales performance, leadership development, and operational excellence.
CORE COMPETENCIES
Sales Leadership • Multi-Location Management • Revenue & Profit Growth
Team Scaling & Development • Automotive Sales & Finance (F&I)
Process Optimization • KPI & Performance Management • Inventory Strategy
Customer Retention • Negotiation • Strategic Planning
PROFESSIONAL EXPERIENCE
Sales / General Manager
Tri County Auto Sales — Orange, CA
06/2011 – 05/2020
Delivered 50% year-over-year business growth, scaling operations from a single location to 2 full-service dealership locations.
Built and led a high-performing organization of 48 employees, driving accountability, training, and performance culture.
Generated consistent profitability with $1,500–$2,000 net profit per vehicle after operational costs.
Oversaw all dealership operations including sales, finance (F&I), inventory acquisition, reconditioning, and service coordination.
Maintained high-volume performance with 75+ vehicles sold and funded monthly.
Developed and executed strategic marketing and sales initiatives that significantly increased revenue and market share.
Analyzed market trends and competitor activity to optimize pricing, sourcing, and inventory turnover.
Managed auction purchasing strategy and vehicle lifecycle to maximize margins and reduce holding costs.
Trained and mentored sales staff, significantly improving close rates, professionalism, and customer satisfaction.
Sales Associate
McKenna BMW — Norwalk, CA
12/1999 – 11/2010
Ranked Top 20 globally and #2 in the company, consistently outperforming peers in a competitive luxury market.
Averaged 30+ BMW vehicles sold per month with 100% Customer Satisfaction Index (CSI).
Earned Professional Council recognition for 10 consecutive years for elite performance.
Built a strong referral-based client base through exceptional service and relationship management.
KEY ACCOMPLISHMENTS
Promoted from Sales Consultant to Finance Management to General Manager based on performance and leadership.
Recognized as #1 Sales Professional in the company.
Scaled team size by 50% annually, supporting rapid business expansion and increased revenue capacity.
Played a critical role in expanding operations to multi-location dealership model.
EDUCATION
Associate of Arts (AA), Business Communications
Fullerton College — Fullerton, CA